Whole Story

The Official Whole Foods Market® Blog

A Simply Sweet Cherry Fest

I’ve got some juicy, plump, sweet news to share: it’s time for cherries, especially at Whole Foods Market®! Cherry Fest is our annual celebration of fresh cherries, one of the most anticipated fruits we sell. Whether creating something savory or sweet, or simply diving into a heaping bowl of chilled cherries, now is the time to celebrate this peak-season fruit and our stores are the place to find them. We source the best cherries – and plenty of them – so our stores have enough cherries for all of your cherry needs.

Now that you know where to find them, let’s talk about how to select the tastiest cherries. Here are a five steps to help you…well, you know, cherry-pick the best of the basket.

How to Pick a Sweet Cherry

Check the stems. Fresh cherries have green stems

Give them a feel. Cherries should be firm, no soft spots or bruising

Look for the good color. Depending on variety, ideally they should be deep, bright red to mahogany

Give them the once over. Fruit should be free of insect damage and pitting (little indentations caused by dehydration)

Give them a taste. Be sure the amount of sugar in the fruit is high

Oh, and size matters for cherries. Keep in mind the larger the cherry, the more fruit (less pit) you get. We want you to celebrate Cherry Fest in a big way too, so we’re giving away a case of cherries to five randomly selected winners! Yes, a whole case of cherries! (“How much is a case?” you ask. It’s a lot – about 10 pounds of cherries – enough to bake ‘em, preserve ‘em, dry ‘em, freeze ‘em and still have some for snacking on.) All we want to know is what you would do with a whole case of cherries. UPDATE: Thank you to everyone that entered. Congratulations to our winners, Patti, Becky and Vanessa.

Tell us in the comments below by July 11 and you could win! 

The fine print: These are red Washington cherries and will be shipped directly to you from our farmer partners. Depending on availability and quality, they may be organic or conventional. No purchase necessary. Promotion ends July 11, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible.

Void where prohibited.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

10216 comments

Comments

Michelle says …

I would eat the majority of the cherries at the beach (best beach snack ever)! The left overs I would probably use to make jam and cherry pie! Yummy! :)

Susan - Atlanta says …

If I was SO lucky to win a case of cherries, I would divide them into 4 parts and take them to our 4 Fire Stations in Midtown Atlanta. I know our Atlanta Firefighters eat healthy and would really appreciate cherries from Whole Foods.

Elizabeth Wellman says …

I would make an Iranian rice dish that has saffron, potatoes and cherries. It is the best dish ever.

Heidi says …

I would make cherry wine. Our cherry trees in Pueblo, CO, were hit by hail and all the cherries were destroyed.

Chris says …

I would eat many of them alone or in baked goods like cherry banana bread or cherry pie. I would freeze the rest to use over the next few months as well.

Shannon says …

The short and sweet of it.. I love cherries!!

Don says …

Share them ... what greater pleasure.

Brittany says …

Cherry preserves, granita, cobblers, and syrup. And a lot of snacking!

Bianca says …

I would make 2 cherry pies, give my Mom some to make cherry jelly and freeze, and then I would have my twins go around our neighbor and give small baskets of them to our neighbors, with a little card!!

Sally says …

I would share them with my kids and have a cherry pit spitting contest. I would also can some for during the winter when we're all craving bright, fresh summer fruits.

k chen says …

grab a handful each day and eat as a snack

Shana says …

Have a cherry party!

Mary says …

I would share the cherries with family and friends. And bring a cherry pie to work.

Carlee says …

After eating a few handfuls right from the case, I'd invite over my friends for a cherry creation party. My friends and I love to cook, bake, and share meals together so I'd have everyone makes their favorite or most original cherry recipe - from cherry mojitos to cherry chutney - and try them all!

Amie says …

Cherry preserves, a cake, ice cream, eat them by hand every day, give some to the kids, make maraschino cherries, maybe cherry juice.

Kristi says …

I would make a paleo cherry pie and serve it warm with a scoop of coconut ice cream! Yummy.

Lorena Arroyo says …

We would EAT them!! I have a big Cherry loving family! When we were young, my dad would take us to pick fresh fruit, we would make a day of it with a picnic and my favorite was the cherries? I truly cherish these memories....

Simah Etgar says …

Being that I am Type A blood and that cherries are the top notch fruit to stimulate this blood type, I will consume every little single cherry in that box!

Stephanie Graham says …

I am a new resident to Austin, TX and don't know very many people. I would take my cherries to Zilker park and hand them out as a way to strike up conversations with new friends!

Gina says …

First Cherry Pie and next a picnic featuring a big fruit salad with pitted cherries and of course daily cherry smoothies!!

Lolita says …

I would make a couple fresh Cherry Cobblers and with the remaining cherries maybe a couple of smoothies!

Amber Barry says …

We love cherries, so we'd eat them as they are, plus freeze some for cherry smoothies (my girls love them!).

Tracy Ross says …

Share them with friends!

jennifer says …

our family LOVES cherries, fresh and raw, baked in pies, even dried! we'd eat them all diff ways and enjoy them to pieces! :D

Danielle says …

I would plan a cherry bonanza party for all the friends in our neighborhood. We'd serve sangria, black forest cake, and all kinds of cherry foods. Everyone would get a jar of cherry jelly for a favor. Plus we'd have competitions using all our cherries, like who can tie a knot in the stem with your tongue the fastest and a cherry pit spitting contest.

Wendy Atkin says …

I would love to win the cherries. I love to bake and while, I would eat some fresh. I would use them to bake pies for myself and family. I would give a few to a womens shelter in my city.I like to give them homemade baked goods every now and again. The kids love it, and it is a real treat for them.

Jesse Honn says …

We would have a backyard party and invite friends and family over to enjoy the bounty!

Elif says …

The first thing I'd do is stick my face in the box and breath in the smell of sweet tart cherries en mass.

Joseph Visconti says …

Pit some of them and mix them with vanilla Ice cream. Pit some more of them and include them in a sweet wine sangria. Serve them nice and cold with breakfast items such as cereal. Eat the rest and share of course

Jody says …

I'm not ashamed. I would eat them raw and unadulterated until I couldn't eat any more. Then I'd eat some more. And maybe a few more. THEN I might give some to my BFF. Maybe. Yeah, I'm sort of a cherry fiend.

Lisa says …

My husband's fave pie is cherry, so I'd bake him a couple. And my children love fresh cherries, so we'd eat as many as we could, then share the rest.

DA says …

I would learn how to bake.....remember I'll have a whole case to learn with :)

Cam says …

I can never have enough cherry. They are delicious eating them fresh. No baking required and is great to have out at the beach. They are satisfied with hunger and thirst.

Andrea says …

We would eat some, share some, freeze some, mostly let my 5 year old son do what he wants with them because he LOVES them and has celiac so this is something he can have that he enjoys!

Wendy Atkin says …

I would love to win the cherries. I love to bake and while, I would eat some fresh. I would use them to bake pies for myself and family. I would give a few to a women's shelter in my city.I like to give them homemade baked goods every now and again. The kids love it, and it is a real treat for them.

Roxanne says …

Right off the bat, I would give some to my grandparents. I literally just talked to my grandpa and he said my grandma went to the grocery store to get some cherries because they had a great sale on them, they love them. And I would definitely save some for snacking.

Gianna Bhise says …

I would make a cherry pie for my son's 13th birthday on Sunday and then make cherry preserves for gifts for my friends and family.

Tay says …

I would wash them, cool them and eat them with vanilla ice cream!!

Linda says …

First I would wash them and eat a lot of them fresh all by themselves, and then probably add some to a fresh fruit salad with melons and berries. Then I would make some cherry ice cream for a really refreshing dessert. I'd make a cherry tart of course! Finally, I'd prepare some Cherry preserves so we could continue to savor them throughout the rest of the year.

Donielle says …

I have been dying to have some cherries around! I would freeze some- frozen cherries make an awesome treat. Also, I would laboriously pit quite a few and include them in my fave chocolate cherry smoothie that I haven't had in about a year. A box of cherries would make my summer. Pick me, Pick me!

Heather says …

a case of cherries would be the ultimate gift. I would can some cherry preserves and give them as gifts. Of course eating them fresh with the family and friends. Make some cherry cobbler, cherry butter, cherry Crescents rolls and some cherry ice cream etc. Thank you hope who ever wins enjoys them as much as I would..

Brenda says …

I workout with a group of teachers from the school I teach at. I would share them with our workout group and we would enjoy them straight off the stem as a HEALTHY snack!

Anna says …

I'm pregnant and craving cherries every and all day! I would eat a ton of them and share the rest with the other mom-to-bes in my maternity classes.

Charlotte says …

eat, share, eat, bake, eat, make jam, eat, make ice cream, eat, and then eat some more!

Julie Terrell says …

I just moved to Atlanta and have been reunited with my family after eight long years in Miami! Summer is best spent with lots of laughter, new memories and time with friends and family. I would gather my loved ones to share the bounty of these wonderful, sweet Washington Cherries! The true taste of home.

diane says …

eat em

Jeanine Caughlin says …

I would share them at the 4th of July picnic I am going to. It's a big picnic so we would easily eat that whole case. And we could have an ol' fashion spittin' contest with the pits ;-)

melanie says …

I would bake pies, eat some, bring some to work and freeze some.

Chelsea says …

I would eat them plain, with friends. :)

Martha Mann says …

Make my husband his favorite childhood dessert,cherry yum yum!

Pages