Whole Story

The Official Whole Foods Market® Blog

Sneak Peek at New Stuff in Stores Now!

By Paige Brady, August 5, 2010  |  Meet the Blogger  |  More Posts by Paige Brady
Sometimes I get into a routine: I have my shopping list, I know what I need and I go directly to those items on the shelves. I bet some of you do that too. When we do that, though, how the heck are we going to find out about new products that might be the perfect missing link to a fabulous meal? Well, I’m in a special situation. Since I work at the global office for Whole Foods Market, I get sneak peeks from our purchasing team on new and exclusive products coming up. And, as a reader of the Whole Story blog, you are in a special situation too, because I’m going to share those sneak peeks with you! Without further ado, here is some of the great new stuff you’ll find in our stores in August. (For a bonus, I included some stuff that hit the stores in July!):

Green Valley Organic Lactose Free Yogurt and Kefir – currently available only at Whole Foods Market

Organicville Pasta Sauce — organic, gluten-free sauces from a family-owned business

Jovial “einkorn” ancient wheat pasta… unique, the next supergrain?

Popcorn Indiana Whole Trade Cocoa and Cinnamon Kettlecorn — extremely unique and delicious

365 Everyday Value Organic Soy and Almond Milks — only at Whole Foods Market.

Earth Balance Organic Soymilk – currently available only at Whole Foods Market

Ian’s Value Packs on Alphatot’s and Chicken Nuggets — great value pricing and currently available only at Whole Foods Market

Glutino Value Pack on Gluten Free pizza — great value pricing and currently available only at Whole Foods Market

Saffron Road Halal frozen entrées: the first line of certified Halal frozen entrées and currently available only at Whole Foods Market

Kind Bars: 6 new varieties — currently available only at Whole Foods Market

Three Sisters: New club-store sizes of these great cereals

EVOL Burritos: all natural, totally awesome burritos and mini’s — currently available only at Whole Foods Market.

Have you seen some of this new stuff in your local store already? If so, let us know what you think. If not, keep an eye out and give something new a try!

Category: Trends & New Stuff




screwdestiny says ...
Most of that looks great! Now I really wish I had a Whole Foods near me. :(
08/05/2010 3:07:02 PM CDT
leia says ...
Yummy! I'll check these out. Now I just need 18 Rabbit granola bars sold in TX! ;-)
08/09/2010 2:56:45 PM CDT
Dawn says ...
Yes! So happy to have the 365 unsweetened almond milk.
08/10/2010 9:22:37 AM CDT
Diana says ...
very happy to see the lactose free yoghurt. I'm really hoping it will be in our whole foods.
08/10/2010 9:28:19 AM CDT
erdos says ...
I'm glad that you are adding another lactose free yogurt and kefir.
08/10/2010 9:30:04 AM CDT
Judy says ...
Love that Glutino pizza wll be available in a multi-pack and that you have 365 Almond Milk. Now I wish you would carry Joan's Gluten-free products- they are awesome!!
08/10/2010 9:34:06 AM CDT
Lucy Ackerman says ...
Please check out Clean Cravings Gluten Free products!! They are the best out there - not as many ingredients and fillers as Glutino and great flavor. www.cleancravings.com Have a great day!!
08/10/2010 9:37:58 AM CDT
Miriam L. Jones says ...
I love that strawberry flavored Kefir, but the pomegranate one is nice too. If you read the label, the pink color of the strawberry Kefir is from red beet juice. How clever of them! It's very good for your health also. I found Tikka Masala in a jar in an Indian store or the health food store. I tried it on skinned chicken thighs, covered it and baked it. It's good and good for you. Yum! Many eastern things don't always appeal to the western taste buds. Add some ground turmeric to the rice water or to the Tikka Masala for extra nutritional value. Small pieces of dried wakame (sea weed) add a lot of nutritional value to a dish and you probably won't even notice that it's in there.
08/10/2010 9:51:30 AM CDT
Amanda says ...
We got the Organicville portabella pasta sauce is great! I had no idea Earth Balance was making organic soymilk, but now I'm excited for it :-)
08/10/2010 9:53:32 AM CDT
The Enchanted Cook says ...
Cool stuff!!
08/10/2010 9:59:16 AM CDT
CD says ...
Now you need the Drink Skinny Margarita Mix, sweetened with agave nectar! Bring it to the west coast! Are the 365 soy milk and almond milk made on the same equipment like Silk is doing now? This is a big problem for allergy kids like my daughter!
08/10/2010 9:59:58 AM CDT
Lisa says ...
Oooh, so excited for the almond milk! Hope it comes in unsweetened... Thank you!
08/10/2010 10:11:36 AM CDT
Christine routszong says ...
mmmmmmm jovial pasta woohoo. Cant wait for the chicken nuggets either :-)
08/10/2010 10:18:30 AM CDT
Mark says ...
I just started buying the WFM Unsweetened Soymilk instead of Silk's version. It's just as good and less expensive! Yay!
08/10/2010 10:38:47 AM CDT
Tony Holiday says ...
Thanks! I love finding out about new products. I like when they're also able to be placed out in the open, with a sign that they're new additions, so people entering the store can instantly see examples of the new items. I've already tried two of these new things because of this. If they are just placed on the shelves and nothing is said about them, many people won't notice them who might otherwise want to try them.
08/10/2010 10:46:54 AM CDT
Alexandra says ...
Will Whole Foods be selling the new Larabar flavors soon? They came out in July!
08/10/2010 11:13:59 AM CDT
Jan Butner says ...
Thanks for continuing to increase the number of gluten free items that you carry!!!!
08/10/2010 5:37:35 PM CDT
Marsha says ...
We have been supplying the seafood departments of the Southern and North Atlantic regions with our Vermont Country Grillstone - it has been really well received! It is a natural stone flat grilling surface that you can use directly over your gas flame, charcoal grill, or an open fire - best is you can grill a tender fish fillet or whole fish without loosing it into the fire. It is healthier also, since it holds the marinade on the surface and prevents combustion in the fire - the marinade caramelizes for a super taste. Anyway, I am enthusiastic about the Grillstone, the quality of the product supplied by Whole Foods Seafood Departments, and the wonderful people that we have been dealing with in those regions. THANK YOU!
08/10/2010 10:28:38 PM CDT
Adam says ...
So excited about the 365 Almond Milk.. my store has the shelf stable cartons already, but I'm waiting on the refrigerated version.. I usually buy Almond Breeze, which isn't organic, so to have an organic almond milk at the same price point is great :)
08/11/2010 4:47:50 PM CDT
Linda Germanetti says ...
I am gluten intolerant and also food sensitive to soy, corn and dairy. Your KIND Bars are awesome and I no longer have to search for a bar I can tolerate. THANK YOU!
08/11/2010 6:51:57 PM CDT
Jacquelyn Keys says ...
Can't wait to try the new cocoa and cinnamon Kettlecorn!
08/11/2010 7:08:55 PM CDT
sally says ...
The cinnamon sugar popcorn tastes okay but it is expensive for popcorn. I will not be purchasing it again.
08/11/2010 7:33:54 PM CDT
Annie Ross says ...
How about some nonfat and low fat choices? Also interested in items that have a lower salt content. A lot of your food is not healthy when the fat and salt content are considered. It may taste great but it's not really a great choice for your health. Your soy milks do not come in nonfat choices as the larger brands do and your store brands of bread contain copious amounts of salt but some of the brands you no longer carry to make room for your own brand have much less salt. Many thanks...
08/11/2010 11:41:33 PM CDT
pam (pamcakes and eggs) says ...
I've seen the EVOL burritos at other stores than Whole Foods. Maybe you guys have a special flavor?
08/12/2010 7:42:16 AM CDT
Micky says ...
I'm so happy that my Monterey, CA store is now carrying Daiya!! Thank you!
08/12/2010 9:27:41 AM CDT