Whole Story

The Official Whole Foods Market® Blog

Summer in February!

Stone Fruit]When we're in the dead of winter here in the U.S., Chile is at the height of their summer season and summer fruit is in full production. (California stone fruit makes its first appearance much later this spring.) If you're looking for a taste of sunshine in February, read on! On the produce team we're always looking for the best fruit available in the market. Our favorite deals are those where we know the grower and have seen the fruit in production across multiple seasons. For the past two winters, Whole Foods Market buyers have trekked to Chile to learn more about the products and people of a country that provides so much summer fruit to our hemisphere when we're out of season. OrchardLate last month two buyers came home super excited about a high brix (extra sweet) nectarine from Chile's Rancagua region that we're bring into stores this week. Here's their report: Rancagua is an ideal growing region for stone fruits because of wide, well defined valleys and temperate conditions influenced by high pressure along the Pacific Coast. Growers This year we're featuring fruit from Juan Miguel Errazuriz, a second generation grower, whose family has been involved in farming for the past 250 years. Errazuriz traveled the world for three years to research horticultural practices and technology before deciding on a type of fertigation system that supplies water and nutrients directly to the trees' roots. Now, Errazuriz is one of only a few growers in Chile who uses drip irrigation to control the root system and maximize flavor. Additionally, Errazuriz shortens his trees allowing greater sun penetration for more even maturity, enhancing the fruit's natural sweetness. We expect to have this exceptional piece of fruit in stores from mid-February through March. Enjoy!

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.



Jean says …

Can't wait to get add the stone fruit to the bowl. The apples and citrus have been nice, but once the stone fruit comes, I feel like summer is on the way... http://www.mindfuleats.com/mindfuleats/2009/01/your-snacks-are-killing-you-heres-the-solution-part-2.html

chris says …

i went to chile and definitely they have the best nectarines i have ever seen good work...

reuven lewis says …

It's important to support the same agricultural values and the quality in fruit from abroad, as it is to support our own organic farms in the U.S. As more organic produce is purchased, the costs for organic farming will go down as well.

Ira says …

We are so lucky to have fresh organic fruit all year long! Thanks to warmer climate areas Thank You!