Whole Story

The Official Whole Foods Market® Blog

Hiball Sparkling Energy Drinks

By Elizabeth Leader Smith, June 12, 2012  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So today we’re kicking off the first of five summer giveaways between now and mid-August.

Thank you to everyone who entered! Congratulations to our winner Erin R. from Minnesota!

Looking for a low-calorie, low-sugar, conscientious alternative to conventional energy drinks? So were we. And we found it! This summer Hiball Energy is quenching our thirst and our quest with their Organic Cranberry Apple and Wild Berry Sparkling Energy Drinks.

What’s really cool is that they come in 16–ounce "cold activated" cans (more on that below), are 100 calories per can,  organic and made with fair trade sugar. Each drink contains a blend of juice, guarana, ginseng, caffeine and a just the minimum smidge of sugar for the perfect light sweetness.

Okay, so about this can…the new package features “cold activation” graphics using thermochromic ink. The bubbles on the can turn from white to blue when it’s reached the optimal temperature for drinking. (That’s 45 degrees Fahrenheit, FYI) Cool, right? If that doesn’t impress, the can contains an average of 68 percent recycled aluminum and is, of course, recyclable too. In addition to their refreshing drinks, we also appreciate Hiball’s story.

The company was founded by a husband and wife team, Todd Berardi and Alyssa Warnock. Alyssa is also the person responsible for their cool-looking graphics and packaging. When they first started the company Todd and Dan Craytor, the director of sales, sold Hiball out of the back of their cars throughout the San Francisco Bay Area.

Just a few years later, Whole Foods Market is proud to sell Hiball drinks in all our North American stores from the West Coast to the East Coast. All Hiball Energy products are currently made in Portland, Oregon, with all-natural, organic or fair trade ingredients a high priority. As they put it, the company is committed to, “offering the healthiest and most sustainable energy drinks for its consumers and the planet.”

In addition to their Organic Sparkling Energy Drinks, look for  Hiball Sparkling Energy Waters in Grapefruit, Wild Berry, Vanilla and Lemon Lime. They’re zero calorie, zero sugar and unsweetened. Who’s thirsty? Tell us what you would do with an extra energy boost this summer by Tuesday, June 26 and you could win a case of HiBall Organic Sparkling Energy Drink in either Cranberry Apple or Wild Berry.

The fine print: No purchase necessary. Promotion ends June 26, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Category: Contests, Grocery




Brandon says ...
I train hockey players so I would use it to keep my edge and outperform all those young guys during summer workouts.
06/12/2012 6:12:04 PM CDT
Stephanie H says ...
I would use it to conjur up the energy to get the weeds out of my veggie garden and keep up with my monster Great Dane.
06/12/2012 4:47:07 PM CDT
carrie says ...
sounds refreshing
06/12/2012 4:47:57 PM CDT
Anna C. says ...
My husband is a police officer in a small county with not the greatest benefits. He works super long hours to help provide for our family so that I can stay home with our girls. Usually around 60+ hours per week. With him in the summer, he gets worn out and dehydrated so I pack a ton of water but he gets bored. I would use these for packing his lunches. Thanks for a fun giveaway!
06/12/2012 4:48:02 PM CDT
Michael Cummings says ...
With an extra energy boost this summer I'd probably spend more time in the outdoors in HOTlanta!
06/12/2012 4:48:18 PM CDT
Kim Welch says ...
I'll be entertaining 4 kids this summer (ages 6-11), so YES I'll need the extra energy - PLEASE!
06/12/2012 4:53:25 PM CDT
ChihjenLin says ...
Use the extra engrgy to Play baseball
06/12/2012 4:50:55 PM CDT
Amy Freeman says ...
I would use extra energy for cleaning out my closets!
06/12/2012 4:49:17 PM CDT
Lauren says ...
I would use these drinks as a 4:15 am DAILY boost to get me out of the door for my run and I'd also share these with the peeps on my way to work (transient individuals) to keep them going as well.
06/12/2012 4:54:14 PM CDT
Erin Adderley says ...
I would use it to chase my kids around all day!
06/12/2012 4:53:59 PM CDT
Heather Brown says ...
I would use it to fuel my training for my first half marathon here in Denver this August! I love the wild berry and it's already becoming a necessity in getting me on the track to run everyday!
06/12/2012 4:57:50 PM CDT
Barbara says ...
If I were fortunate enough to win I would use the extra energy,boating and water skiing up at Lake Winnipesaukee with my summer friends.
06/12/2012 4:54:27 PM CDT
Mary Beth Rhines says ...
I would use the extra energy to keep up with my three busy, active kids this Summer.
06/12/2012 4:55:06 PM CDT
Mary O'Riley says ...
well I would use it to have more energy to clean house and take care of the kids lol. I have 3 boys and of corse there are extra messes since it is summer break.by the middle of the day I'm tired and drained and still have lots to do so I would deff. use it for a pick Me up so I could pick up the mess!!
06/12/2012 4:55:51 PM CDT
Barbara Zeiger says ...
I'm enrolled in ASU's Master Gardener's program for 17 weeks this summer. I will need an energy boost.
06/12/2012 4:56:53 PM CDT
Amy says ...
I think it might hit the spot for that mid-afternoon slump.
06/12/2012 4:57:16 PM CDT
suzanne says ...
What a great replacement for my red bull addiction! A healthy drink to enjoy before my am hike with my dogs around Calavera Lake in Carlsbad CA! YEAH!
06/12/2012 5:01:19 PM CDT
katie says ...
I would use it to go on an longer walk with my dog Macchiato
06/12/2012 4:59:23 PM CDT
Heather Henderson says ...
Working 13 hours a day - I need the b vitamin boost without the sugar! I spend $40 a month on these drinks - a free case could help my check book!!!
06/12/2012 5:00:07 PM CDT
Rian N. says ...
I'll like an extra boost for getting into my new work routine of waking up at 5am and biking to work - and maybe for trips downtown during the weekend.
06/12/2012 5:02:47 PM CDT
David says ...
Run a marathon
06/13/2012 8:49:45 AM CDT
Katy Rolfe says ...
An extra energy boost would get me to end of my first Half Marathon in November in Florida. Extra cold and extra fizz will take me ALL the way!!!
06/12/2012 5:06:11 PM CDT
Mike Adamski says ...
These would refresh and help me make it though a long hot night at work at the paper mill! I would even share with my coworkers! lol..nice me!
06/12/2012 5:08:23 PM CDT
Pooja says ...
I would use it on my trip through the Puerto Rican rainforests.
06/12/2012 5:12:58 PM CDT
Ariana B says ...
I would drink it so I can be super mom. Clean, cook, run errands with both eyes open. I just had my second son 2 weeks ago. My first son is 4.5 years old and a little dictator who's hard to keep up with.
06/12/2012 5:13:24 PM CDT