Whole Story

The Official Whole Foods Market® Blog

Hiball Sparkling Energy Drinks

By Elizabeth Leader Smith, June 12, 2012  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So today we’re kicking off the first of five summer giveaways between now and mid-August.

Thank you to everyone who entered! Congratulations to our winner Erin R. from Minnesota!

Looking for a low-calorie, low-sugar, conscientious alternative to conventional energy drinks? So were we. And we found it! This summer Hiball Energy is quenching our thirst and our quest with their Organic Cranberry Apple and Wild Berry Sparkling Energy Drinks.

What’s really cool is that they come in 16–ounce "cold activated" cans (more on that below), are 100 calories per can,  organic and made with fair trade sugar. Each drink contains a blend of juice, guarana, ginseng, caffeine and a just the minimum smidge of sugar for the perfect light sweetness.

Okay, so about this can…the new package features “cold activation” graphics using thermochromic ink. The bubbles on the can turn from white to blue when it’s reached the optimal temperature for drinking. (That’s 45 degrees Fahrenheit, FYI) Cool, right? If that doesn’t impress, the can contains an average of 68 percent recycled aluminum and is, of course, recyclable too. In addition to their refreshing drinks, we also appreciate Hiball’s story.

The company was founded by a husband and wife team, Todd Berardi and Alyssa Warnock. Alyssa is also the person responsible for their cool-looking graphics and packaging. When they first started the company Todd and Dan Craytor, the director of sales, sold Hiball out of the back of their cars throughout the San Francisco Bay Area.

Just a few years later, Whole Foods Market is proud to sell Hiball drinks in all our North American stores from the West Coast to the East Coast. All Hiball Energy products are currently made in Portland, Oregon, with all-natural, organic or fair trade ingredients a high priority. As they put it, the company is committed to, “offering the healthiest and most sustainable energy drinks for its consumers and the planet.”

In addition to their Organic Sparkling Energy Drinks, look for  Hiball Sparkling Energy Waters in Grapefruit, Wild Berry, Vanilla and Lemon Lime. They’re zero calorie, zero sugar and unsweetened. Who’s thirsty? Tell us what you would do with an extra energy boost this summer by Tuesday, June 26 and you could win a case of HiBall Organic Sparkling Energy Drink in either Cranberry Apple or Wild Berry.

The fine print: No purchase necessary. Promotion ends June 26, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Category: Contests, Grocery




Gina says ...
I love HiBall! I wish my Whole Foods here in Northeast Ohio carried it. It's getting harder and harder to find these days.
06/12/2012 3:39:00 PM CDT
Nina says ...
I would give one to every friend who hasn't tried it and tell them they need to go and buy some (online where is my only choice of order in the town I live in with no Whole Foods down here) This is the greatest energy drink out there! I rave about it to all my coworkers, anyone who is looking for a new source of energy I direct them to it.
06/12/2012 4:02:54 PM CDT
Suzanne says ...
I would walk a few extra miles with a hi-ball.
06/12/2012 4:36:55 PM CDT
Tricia says ...
Would love to win....Yummy
06/12/2012 4:37:02 PM CDT
teresazavala says ...
looks sensational!
06/12/2012 4:37:05 PM CDT
Alicia Tyler says ...
I would use it to give me that extra boost on my hikes this summer. So far we've hiked 9 miles through Desolation Wilderness and have 2 more hikes planned in the next month. These will surely come in handy!
06/12/2012 4:37:08 PM CDT
michele Fayet says ...
I would hopefully run to workout as opposed to crawling!!!!
06/12/2012 4:37:17 PM CDT
William says ...
I would try HiBall in place of coffee.
06/12/2012 4:37:26 PM CDT
Michelle says ...
I'd love to try these!
06/12/2012 4:37:38 PM CDT
Kim Allen says ...
What would I do with an extra burst of energy this summer? Tackle that front flower bed and finally rid it of weeds! Then plant herbs in it :) Thanks Kim
06/12/2012 4:38:08 PM CDT
Crystal says ...
Would love to regain healthy weight, energy and all over health!
06/12/2012 4:38:20 PM CDT
Desiree Danger says ...
I would kayak from Michigan to Chicago!
06/12/2012 4:38:36 PM CDT
gillian lake says ...
With an extra boost of energy, I can more easily care for my grade-schoolers, dogs, and chickens....providing my kidddos with memorable life experiences, while working on my MA degree! ....and maybe clean the house!
06/12/2012 4:39:04 PM CDT
Dian says ...
This sounds great. Got to give Hi-ball a try.
06/12/2012 4:39:07 PM CDT
Kate McGrath says ...
I would use the extra energy for paddleboarding all around the Tampa Bay area!
06/12/2012 4:39:10 PM CDT
Joe Gordon says ...
I could easily chug some down for my evening jogs in the open space in Walnut Creek when it is super hot in the sun.
06/12/2012 4:39:12 PM CDT
Jessica says ...
Hello Whole Foods and HiBall Organic Sparkling Energy Drink. My name is Jessica Suvak I'm 23 years old and am a avid runner. Want to know why I would do with an extra energy boost this summer. Well this weekend I will be running a 40m mountain race in West Virginia and end of July a 50k trail race.. I guess you could say I will need tons of energy!! So perhaps if I win I would use the extra energy for training for a 50 miler!! YESSS!!! Well best of luck to everyone!! Lots of love Jessica
06/12/2012 4:39:24 PM CDT
Catherine Speer says ...
I will be working in an un-air conditioned school this summer in a new position as an athletic director. I need the boost.
06/12/2012 4:39:56 PM CDT
Nate Tarin says ...
I would use it to help my wife and I chase after our 3 1/2 year old daughter, who is precious, but I did not know how out of shape I was until she starting walking/running!
06/12/2012 4:40:02 PM CDT
Yolanda says ...
If I had a extra energy boost for the summer I would start bike riding group for women over 40. This would help me continue my weight lose journey for the summer. You know it is harder too lose especially for women and when over 40 lol!!!
06/12/2012 4:40:03 PM CDT
Jesse says ...
I'd use the extra energy to get my Band's album and music videos prepared and ready for release.
06/12/2012 4:40:07 PM CDT
Stephanie Freund says ...
Hiball would help me push through and keep me motivated with my new swimming exercise routine this summer. We need all the help we can get when exercising in the Texas heat :)
06/12/2012 4:41:16 PM CDT
Janel Halstead says ...
I would use the extra energy to go on a longer walk or an extra walk During the week for more cardio to lose weight to be healthier. I would also organize more for my Family and myself.
06/12/2012 4:41:20 PM CDT
Piera arita says ...
I would get through the Summer with my 2 kids!!!
06/12/2012 4:41:26 PM CDT
Kathy Bradshaw says ...
If I won a case of HiBall Organic Sparkling Energy Drink I would share with my daughter as we hike around our city Austin, TX. We are bloggers and want to give some free press to local small business owners by shopping at their stores. Then we could share some HiBall Organic Sparkling Energy Drink with those lovely shops. We want to bring awareness to small business we can promote on our blogs!! Spreading summer retail support.
06/12/2012 4:41:58 PM CDT