Whole Story

The Official Whole Foods Market® Blog

Hiball Sparkling Energy Drinks

At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So today we’re kicking off the first of five summer giveaways between now and mid-August.

Thank you to everyone who entered! Congratulations to our winner Erin R. from Minnesota!

Looking for a low-calorie, low-sugar, conscientious alternative to conventional energy drinks? So were we. And we found it! This summer Hiball Energy is quenching our thirst and our quest with their Organic Cranberry Apple and Wild Berry Sparkling Energy Drinks.

What’s really cool is that they come in 16–ounce "cold activated" cans (more on that below), are 100 calories per can,  organic and made with fair trade sugar. Each drink contains a blend of juice, guarana, ginseng, caffeine and a just the minimum smidge of sugar for the perfect light sweetness.

Okay, so about this can…the new package features “cold activation” graphics using thermochromic ink. The bubbles on the can turn from white to blue when it’s reached the optimal temperature for drinking. (That’s 45 degrees Fahrenheit, FYI) Cool, right? If that doesn’t impress, the can contains an average of 68 percent recycled aluminum and is, of course, recyclable too. In addition to their refreshing drinks, we also appreciate Hiball’s story.

The company was founded by a husband and wife team, Todd Berardi and Alyssa Warnock. Alyssa is also the person responsible for their cool-looking graphics and packaging. When they first started the company Todd and Dan Craytor, the director of sales, sold Hiball out of the back of their cars throughout the San Francisco Bay Area.

Just a few years later, Whole Foods Market is proud to sell Hiball drinks in all our North American stores from the West Coast to the East Coast. All Hiball Energy products are currently made in Portland, Oregon, with all-natural, organic or fair trade ingredients a high priority. As they put it, the company is committed to, “offering the healthiest and most sustainable energy drinks for its consumers and the planet.”

In addition to their Organic Sparkling Energy Drinks, look for  Hiball Sparkling Energy Waters in Grapefruit, Wild Berry, Vanilla and Lemon Lime. They’re zero calorie, zero sugar and unsweetened. Who’s thirsty? Tell us what you would do with an extra energy boost this summer by Tuesday, June 26 and you could win a case of HiBall Organic Sparkling Energy Drink in either Cranberry Apple or Wild Berry.

The fine print: No purchase necessary. Promotion ends June 26, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

757 comments

Comments

Rachel says …

I wake up very early to go to work at a hospital. I would bring the drinks with me so that everyone I work with could try some and we could all have a good start to our day!!

amy marantino says …

i would run a mile

Briana says …

Exercise!

Robin says …

I would give it to my son, who is spending his summer clearing a 50 acre pasture of brush.

Susan says …

I'd use it to keep up with my active toddler--and finish writing my novel in what little down-time she gives me!

Tamika Wilks says …

With this Extra Boos of Energy, I Will Swim More Laps in my Pool!!

Cara says …

I would use that extra boost to push myself in strength training.

Judy Stepp says …

I have countless projects, and at 65, have been traveling extensively to the west coast lately. I need the energy boost to beat the jet lag and get all my indoor and outdoor projects done, while still holding a full-time job, taking classes and starting a new business. You are only as young as you think, and I want to continue to feel that young :-)

Candice N Frederick says …

I am the owner of a naturopathic company in Miami. Between formulating,conference calls, PR work and this heat, I definitely need energy to boost my entrepreneur stamina. I love natural approaches to assisting my body and I would definitely enjoy this drink.

linda says …

I can not have sugar and I don't believe in artificial sweeteners so I was thrilled to finally find a drink that I can have and love too! This is the best energy drink. And it has health benefits too. Thanks for making this yummy treat!

innling says …

i love energy drinks. i have two kids and i work at home. so, imagine my home is crazy. i would love to try this to give me a boost of energy

Kathie Ellis says …

I would finally have a cold drink I would look forward to drinking, which has flavor, healthy and low in calories, that is hard to find now days.

Karen Spencer says …

I would enjoy doing my yard work as well as walks much more knowing that I had this to drink versus h20!

Melissa says …

I am working at my 's Freshman orientation, I would be more energized to help students learn what they need to and become more comfortable transitioning here.

Erica says …

I'll finally clean out my pantry of processed foods, and test new recipes for healthy, clean eating.

Kathlyne says …

Maybe the extra energy would help with my work out routines and getting up early for trapeze.

Jareth Smith says …

If I were to win these drinks I would sit before my telly and consume each one very slowly between insane cackling and giddy roaring. When finished I would recycle the cans, belch improbably loudly, and head for the latrine.

sheila says …

My husband and I are always on the go. In the summer, we love being outside and look forward to enjoying a nice cool beverage. HiBall Organic Sparkling Energy Drink is not only refreshing, but it's a healthier alternative to other drinks and even provides a boost of that much needed energy to conquer the long, hot dog days of summer!

Teh Doll says …

I would use it while casing my kids around all summer.

Brian says …

I would finally get the garden cleaned up and weeded. (We just moved in.)

Susan Navidad says …

Put up fencing so my dogs have room to roam.

Kathy says …

Hiball Sparkling Energy Drinks would make me feel turning 50 is just a number!

Mary Ann says …

WOW ! With the extra energy I will be the 'super Auntie' to Luciano, 18 mo. and the newest addition, Vincenzo born 6.12.12. Also to my 15 year old nephew.... The extra energy will be expended wisely and enjoyed at the same time with the great taste of the wild berry energy drink.

carl says …

wonderfull

Troy Bryant says …

play "jedi knights" with my 4 yr old.

Me says …

I clicked on the link to the contest but there is no mention of how to enter.

Megan says …

@Me Your comment has entered you. Thanks!

Carole Collum says …

I'd finish my chores more efficiently so I could head out for a bicycle ride in this great summer weather, and bring along a cold refreshing hi ball.

khvns says …

I would finally have the energy to tackle our storage closet and empty out the years of junk that have accumulated over a lifetime.

Traci F says …

Our whole foods store isn't open yet, so I would love to get a sample of some of the Fabulous items we will be able to try!

Cara Houk says …

I love hi*ball Energy Drinks! The sugar-free ones are the best! I appreciate the fact that there is finally an energy drink that is not SWEET!!! The effervescence is awesome!! It is my drink of choice when it comes to a long day of work!! Thanks hi*ball!!! <3 <3 <3

Amanda Lau says …

I would try this in a heartbeat! Sometimes I need an energy boost to get me through my busy day, school, work, bodybuilding. Always up for trying new products, and the fact that this product is organic, calorie free, sugar free and unsweetened, is an added bonus. Oh, and they look sharp!

Dominique says …

With extra energy from Hiball I would kick the ball so far that I would be the kickball team champion in my league!

nicole mohrmann says …

I am constantly on the lookout for HiBall Energy drinks in my area and sometimes they are REALLY hard to find. I work 10 hour days (sometimes more). With HiBall, I can actually do something active such as hiking in the incredible Blue Ridge Mountains before my work shift. HiBall drinks are amazing! I don't drink coffee, so these drinks are becoming a serious staple. The no sugar or calorie ones really make me feel great.

karen says …

I'd share them with my coworkers so we'd ALL be energized!

DJ says …

Extra energy will ne welcomed in my aqua pool class.

Anna says …

I work as a server full time, attended school full time, and am in the process of redoing my bedroom and front yard. I could definitely use some extra energy to get it all done, and maybe even take on another project!

Liz says …

I am in the process of moving house, so it would help me keep going when I feel like I've had enough.

Ann says …

I could chase my puppy around the yard and still have energy left over for gardening.

Rachel says …

Would love to try these! Sounds delicious!

LindaSue says …

I'm trying to take the time to do something positive for myself this summer.I'm not getting any younger and If I am not at my best then I can't give my family what they need. So, I need energy to help me be the best I can be.

Kathleen says …

My husband is addicted to "Monster" drinks and I am forever after him to stop drinking them. I feel like he is going to have a stroke or a heart attack. The worst part is, he never has any more energy.I just happened upon your ad while shopping Whole foods online. I plan on picking some up my next trip there. What better way to be introduced to your product, if we win a case :)

Lauren says …

I'd be able to reduce my caffeine consumption and yet still have energy to keep up with my four year old!

Karen D. says …

I would use the extra energy to run around outside with my kids.

Betty King says …

Hi, HiBall! This is boring, but I discovered HiBall vanilla drink right before my last road trip. I loved it, it reminded me of the cream sodas I loved as a kid, and I truly believe it kept me safe on the road. I drive to dog events, and sometimes really fight sleepiness when I drive alone. One HiBall vanilla kept me happy and awake all the way Denver to Albuquerque, and another on the trip back 2 days later. Never once felt sleepy, or sick from too much sugar or calories. I am SO glad I discovered HiBall!! Now to find more for the rest of my summer trips, and for afternoons at my desk if sleepiness threatens.

Jenn says …

I would use the case of HiBall Organic Sparkling Energy Drink as motivation to stay sober since I have given up all alcohol in an effort to become healthier. I use sparking water as a substitute for beer and it actually works!

Wayne says …

I am a mail carrier and this sounds like a great drink to take with we on my route to give me a little energy boost during these hot days we've been having. Thank you for the opportunity to win a case.

Karen Wright says …

Refreshed while gardening and a booster for swimming!

Jen the stressed out spouse of a bar prepper! says …

Who doesn't love Hiball? A healthy, low-calorie drink that can add some "pop" to your day! My spouse is studying 10+ hours a day for the bar exam(all day every day). Poor guy is so stressed and won't stop studying- he is so determined! I would love to treat him and his fellow bar preppers with an ice cold Hiball! It's the small things that can really make their day! And hopefully reduce the chance of a mental breakdown! :)

Dee S says …

More housework!

Pages