
Warm weather, outdoor activities and less clothing means we sweat more, shower more, shave more and thus use more body care products. Get the most from your soaping and slathering by using those with less artificial and more high-quality natural ingredients.
Body care products from our Whole Body™ department nourish your skin and hair with plant-based botanicals, antioxidants and moisturizers in helpful amounts, not just the minimum for a mention on the label. These beneficial ingredients do the job while building healthier hair and skin cells over time.
The Premium Body Care® symbol identifies our top tier of personal care products. We evaluated every product in our Whole Body department to determine those that meet even stricter standards for results, quality of source, environmental impact and safety. We are very careful where we put this symbol for those who are very careful about what they put on their bodies.
Our 365 Everyday Value® body lotion, bath and shower gel, shampoo and conditioner don’t contain any of the more than 400 ingredients identified as unacceptable for Premium Body Care. Parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates are commonly found in products like these, but not in ours…and they’re at a great price, too!
bath scrubWelcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!