Whole Story

The Official Whole Foods Market® Blog

Summerlicious Body Care

Warm weather, outdoor activities and less clothing means we sweat more, shower more, shave more and thus use more body care products. Get the most from your soaping and slathering by using those with less artificial and more high-quality natural ingredients. Body care products from our Whole Body™ department nourish your skin and hair with plant-based botanicals, antioxidants and moisturizers in helpful amounts, not just the minimum for a mention on the label. These beneficial ingredients do the job while building healthier hair and skin cells over time.

Choosing A Better Deodorant

Don’t sweat it. Natural deodorant’s got you covered! Did you know that most conventional deodorants and antiperspirants rely on aluminum-based chemicals suspected for various health issues? Fortunately, there are natural alternatives. Conventional deodorants typically contain artificial fragrances, harsh chemical antiperspirants and preservatives. Natural deodorants, on the other hand, are fragrance free or use natural fragrances along with herbs or salts found to be very effective at reducing odor-causing bacteria. Interested in switching to a better deodorant but don’t know where to start? Tune in to our "Be Good to Your Whole Body" podcast to educate yourself on the variety of options and hear what makes natural deodorants effective.

Know Your Body Care Options

The Premium Body Care® symbol identifies our top tier of personal care products. We evaluated every product in our Whole Body department to determine those that meet even stricter standards for results, quality of source, environmental impact and safety. We are very careful where we put this symbol for those who are very careful about what they put on their bodies. Our 365 Everyday Value® body lotion, bath and shower gel, shampoo and conditioner don’t contain any of the more than 400 ingredients identified as unacceptable for Premium Body Care. Parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates are commonly found in products like these, but not in ours…and they’re at a great price, too!

We’ve Got You Covered From Head to Toe

Remember, what you put on your body is as important as what you put in your body. We encourage our vendor partners to use plant-based and naturally-derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients. And we do not allow any animal testing for any of our personal care products, ever. Here are some products we offer in our Whole Body department for summer’s best body care:
  • liquid soap
  • bar soap
  • shower gel
  • bath scrub
  • shave cream
  • deodorant
  • body butter
  • body lotion
  • body oil
  • foot cream
  • hand cream
  • moisturizers
  • sunscreen
  • facial care
  • cosmetics
  • lip balm
  • hair color
  • shampoo
  • conditioner
  • styling gel
  • hair spray
  • first aid
  • kids’ stuff
  • baby stuff
Get more expert info from our “Be Good to Your Whole Body” pocket guides, available in-store or in pdf online.

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Pat says …

Are these products sold in Canada?

Jacqui MacNeill (Escents Aromatherapy Essential Oils) says …

Natural body care products are where it's at! You can find almost any body product you need in a natural, non-chemical based alternative. It's great that stores like Whole Foods are striving to support these products.

Essencia says …

Great post. Everyones worried about what they put inside the body, need to worry about the outside too.

Lihua says …

Kiss My Face carries Natural Active Aluminum Free Stick Deodorant. There are 5 different scent - Fragrance Free, Lavender, Patchouli, Sport and Cucumber Green Tea.

Gabriel Diaz says …

Well how do I start. Some one gave me a Natural Man Wash Invigorating Aqua Scent By Kiss My face, as a gift and I really love this product. In order for me to find this product I have to find it by the Company Kiss My face, send an email and thanks to them I was able to to know of your store who carries this precised product I just want to know how much do they cost and how to get to your store. I thank you in advance and await for your response. Gabriel diaz

Nikki - Community Moderator says …

@GABRIEL - I'm so glad you enjoyed the product! You can find a list of our stores at http://www.wholefoodsmarket.com/stores/list. I would suggest giving the store a call before you head over since our product options can differ. If there is not a store in your area, we have a location in Austin that can ship non-perishable items within the US. You can call them at 512-542-2243 to find out if they have this product in stock to ship!