Whole Story

The Official Whole Foods Market® Blog

SXSW Food Blogger Bash Recap & Gift Bag Giveaway

After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video

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300 comments

Comments

Darcy B says …

Wow! I'm jealous---wish you would have more events like this--I would love to attend one!

Trish says …

It sounds like an incredible night of food & wine. I've just recently discovered Whole Foods in Jax, FL. It is now my favorite store! Everything we bought tasted so good, from the 365 brand to the fresh produce. Thanks!

Rad says …

I wish I could have been there. sounds like an amazing experience for the people who were able to go. Gift bag looks good!

Jill P. says …

Wow!! Wish I could have been there, I love WF!

Carrie says …

Am definitely putting this event on my list of "must do's" for next year! Am a huge fan of Texas wines and love that they're getting so much well deserved attention. — Thanks Whole Foods!!

Emily says …

sorry I missed this!

betsy says …

You shouldhave one of thse in every city.

Hazel says …

Whole Foods is certainly the place I go for all my organic ingredients. The Whole Foods on 6th and Lamar is so convenient for me returning home from work it is only a few blocks from downtown One American Center. Thank you Whole Foods for great food, wine, and atmosphere!

Catherine B. says …

Mmmm those tomato tatins are essentially Texan bruschetta...what a fun (and delicious) twist on one of my favorite appetizers! Is there an event like this in Los Angeles??

Ivy says …

Wish I could get some of those cupcakes!

Jess says …

I am so bummed that I missed the Whole Foods event - sadly I was only able to attend the music portion of SXSW. I didn't get a chance to try Texan wine, either, and am very intrigued.

greenbean says …

now i'm hungry. good luck everybody!

Betsy says …

Sounds really fun and tasty. Would like to see it at our local store in Michigan!

Jessica Caviness says …

Sounds awesome! I want the stuffed flounder recipe - mmmmmm ;0)

Lynn R says …

I wish they would do something like this in Maine - I would be there in a heartbeat!

Carren Panico says …

Wow, this sounds like it was a fabulous event. I wish I could attend one. Those tomatoes look divine.

Concetta says …

Music and food, what could be better?

vicki hunter says …

I wish I had been there to taste all that yummy food. I love all the tasting fairs that Whole Foods does on a regular basis as well.

Doug Schuster says …

Sounds Great. Need to come to Cleveland

jodi says …

Looks like a lot of fun ... tasty fun :)

junghwa says …

Wonderful giveaway!!

caroline says …

one of these years i'm going to make it to SXSW. great food, great music, sounds like a great event! thanks for sharing the experience with us!

kate says …

What do I need to do to get invited to one of these awesome shindigs?! ;) Thanks for the recap, it's always great to hear what Whole Foods is up to.

Jason L says …

It's my dream to get to SXSWi one of these years. I'm glad you had a great time!

LZ says …

Sounds like ya'll had a rollicking good time. Also saw a Tweet from a friend of mine who said she had died & gone to heaven after seeing the Austin Whole Foods store-- you must have a nice setup!

Cynthia Stevenson says …

What a fantastic sounding event. I'd love to win the bag of goodies so I could show them to friends who don't shop at Whole Foods/Wild Oats and therefore do not know the fantastic foods available. Along those lines....the nearest Whole Foods/Wild Oats is a 150 mile round trip away! When are you going to get a store in Edmond OKlahoma or better yet Stillwater? The only store in Oklahoma is in Tulsa...Oklahoma needs at least 1 more! Peace, Cynthia

lori says …

Everything sounds so tasty. I wish I could have been there.

Linda L says …

Wow, all the food looked so tasty and delicious. I wish I was there to sample them all and enjoy a great party. Hopefully my local WF will do something like this, I would love to attend.

Abbe says …

Looks super fun and yummy!

Kim Lee says …

I so missed my calling as a food critic! I wish I could have attended...appetizers, wine and cupcakes...could there be a better combination? Whole Foods is a great organization that I take pride in supporting!

lisa h says …

Wow! Looks like a great time and wonderful food!

Gaynol says …

Looks like a great time, I want to go next year!

Lyn C says …

What a fantastic event. Wish I could've crashed!

Julia says …

Looks like a lot of fun. Wish all Whole Foods would have such events.

Janette S. says …

Interesting fact about the flounder-a little freaky really, but the event sounds wonderful...maybe there should be a similiar event here.......

Happy Dodson says …

I wish I'd been there, too! I'm glad to get to read about it and see photos!

Elizabeth says …

Texas hothouse tomatoes...yum-may!!!

Liz says …

Sounds like great fun - wish I could have been there!

Payal says …

I'm hoping we can make it to SXSW next year for both the music & the food! I enjoy attending demos at my Whole Foods - learn something new every time.

Auroragold says …

Oh man! Not only do I want some of this yummy food - I want to be in Austin tasting it. I'm green with envy!

kimberly says …

I wish I could have been there.

sam says …

Sounds like it was loads of fun and food. Is their a place to find the recipes, like the rice balls?

Maryjane says …

We have a brand new Whole Foods located down the road from where I live. It is wonderful! I love the uniqueness of it. For instance, I had never even heard of a pear tomato. Now I eat them constantly!

Alyce says …

I love SXSW. I miss it since I have moved from Austin. It might be worth a trip back next year.

staci says …

i'm so sad to have missed out. it must have been amazing to be up close and personal to everything.

Sarah says …

Another SXSW gone by that I didn't get to attend! I'm quite jealous of the food and wine tasting!

Amy LaPanne says …

It's nice to hear that I'm not the only one who takes pictures of their dinners!!

Robert Loy says …

This is my shameless attempt to win a gody bag. (I do love my Whole Foods though.)

Victoria says …

I so wish I had been there! But, I'd love to have the giveaway! Thanks.

Sarah says …

What I wonderful event! I wish I could havve attended. Hope to win the goodie bag. At least I'll feel like I took part in it!!

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