Whole Story

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SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Jenny says ...
I wish I was there! I also am wishing for a WF in Greensboro... Hint Hint :-)
03/26/2009 7:02:44 AM CDT
Lee Langill says ...
I had no idea there were food bashes at SXSW. Now I really feel like I missed something. Maybe we'll get to go one of these years...
03/26/2009 7:25:51 AM CDT
Pammy says ...
What a cool event! I think it's great that Whole Foods was a part of SXSW -- who knew? I hope to attend one of these years!
03/26/2009 7:51:06 AM CDT
Kristin says ...
I love Whole Foods and I'd love to receive a goodie bag! (PS -- come to Detroit!)
03/26/2009 8:14:56 AM CDT
Kara says ...
anyone know where such events might be happening in the boston area? looks like this was amazing but the whole foods here in cambridge never seem to have such elaborate events.
03/26/2009 8:15:14 AM CDT
mmm_in_ma says ...
I knew about the flounder's migrating eye, but find it amazing every time I hear about it! Love Whole Foods...miss the original name in New England though: Bread and Circus!
03/26/2009 8:23:21 AM CDT
Aaron says ...
I'll second the nomination for this to come to Columbus, OH!
03/26/2009 8:47:37 AM CDT
Edith says ...
How about RI, now we have our second store. Weather breaking (no snow)it would be a wonderful event. I can smell those aromas already.
03/26/2009 8:49:26 AM CDT
Tiffy says ...
I love food and organics. I work in the industry and there is nothing more exciting than seeing some of the amazing this your paperwork creates come to life. I am glad it wa an awesome experince for all who attended
03/26/2009 8:51:17 AM CDT
heater says ...
sound great, wish i could have been there
03/26/2009 9:28:17 AM CDT
AMY IN NASHVILLE says ...
WOW! I HAD NO IDEA ABOUT THE FLOUNDERS' MIGRATING EYES - HOW AMAZING!
03/26/2009 9:32:48 AM CDT
Regina says ...
I'm so ready for tomato season.
03/26/2009 9:38:22 AM CDT
michelle rosborough says ...
Looks great
03/26/2009 9:47:00 AM CDT
Jen says ...
So jealous!! Everything sounds so good-- wish I could have been there!!
03/26/2009 9:58:36 AM CDT
Pam says ...
Wow! Looks like great food and great fun. Some delicious looking food with some interesting parings that I must try. Thanks for making us feel like a fly on the wall!
03/26/2009 10:03:47 AM CDT
Ellen says ...
Please share the recipes!!! BTW, did you know flounder is called "Emperor’s Fish" in Chinese??? There was an ancient story that the emperor had eaten half of the fish and thrown the rest back into the ocean to "feed the hungry." And thus, it has different colors on each side.
03/26/2009 10:22:37 AM CDT
Ruth Mylott says ...
All sounds wonderful. I have never tried Texas wine. I will add it to my list to try. Thanks
03/26/2009 10:25:39 AM CDT
aaron philibert says ...
IT DOESN'T GET MUCH BETTER THAN THAT MUST HAVE BEEN AND DEEP IN THE HEART OF TEXAS TO BOOT. THANK YOU FOR SHARING THE EXPERIENCE WITH THE LESS FORTUNATE CROWD WHO ARE DROOLING OVER THE VICARIOUS THRILLS WE RECEIVE IN READING ABOUT IT. KUDOS TO WHOLE FOODS AGAIN.
03/26/2009 10:40:17 AM CDT
Hayley says ...
I'm so jealous! I would love to meet the Cupcakes take the Cake girls! Thanks for sharing!
03/26/2009 10:50:09 AM CDT
Dana says ...
It looked like a lot of fun, wish I could have been there!
03/26/2009 11:20:28 AM CDT
Alisa Bey says ...
This sounded fabulous! I'm wondering if they'll be doing one in Michigan. I would love to attend one of these!
03/26/2009 11:23:06 AM CDT
Dawn says ...
WOW! Sounds absolutely fabulous ... and exhausting (as it sounds like a person needs to train for this event). Anyway, thank you so very much for posting this information - I cannot wait to get started on the recipes provided.
03/26/2009 11:50:58 AM CDT
helenlam says ...
Sounded like a great event!
03/26/2009 12:08:39 PM CDT
'CB' says ...
Say - why not consider hosting similar "regional" events for food bloggers? I've done a grilling event at the Bellevue, WA store and the promo person wanted to do more - might be kind of fun!
03/26/2009 12:12:45 PM CDT
Susan says ...
mmmm...herb stuffed flounder. Sounds wonderful. Looks like you had a blast. Would love to taste some of those Texan wines.
03/26/2009 12:26:48 PM CDT

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