Whole Story

The Official Whole Foods Market® Blog

SXSW Food Blogger Bash Recap & Gift Bag Giveaway

After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

300 comments

Comments

Erin says …

wow! you guys need to take that party on the road...to new york!

joy says …

Mmmmm, sounds yummy. Yes, please!

jayne boston says …

What a wonderful event!

Julie says …

Wow, it looks like it was quite a tasty adventure! I wish I could have attended. Thanks for the debriefing!

Jenny says …

I wish I was there! I also am wishing for a WF in Greensboro... Hint Hint :-)

Lee Langill says …

I had no idea there were food bashes at SXSW. Now I really feel like I missed something. Maybe we'll get to go one of these years...

Pammy says …

What a cool event! I think it's great that Whole Foods was a part of SXSW -- who knew? I hope to attend one of these years!

Kristin says …

I love Whole Foods and I'd love to receive a goodie bag! (PS -- come to Detroit!)

Kara says …

anyone know where such events might be happening in the boston area? looks like this was amazing but the whole foods here in cambridge never seem to have such elaborate events.

mmm_in_ma says …

I knew about the flounder's migrating eye, but find it amazing every time I hear about it! Love Whole Foods...miss the original name in New England though: Bread and Circus!

Aaron says …

I'll second the nomination for this to come to Columbus, OH!

Edith says …

How about RI, now we have our second store. Weather breaking (no snow)it would be a wonderful event. I can smell those aromas already.

Tiffy says …

I love food and organics. I work in the industry and there is nothing more exciting than seeing some of the amazing this your paperwork creates come to life. I am glad it wa an awesome experince for all who attended

heater says …

sound great, wish i could have been there

AMY IN NASHVILLE says …

WOW! I HAD NO IDEA ABOUT THE FLOUNDERS' MIGRATING EYES - HOW AMAZING!

Regina says …

I'm so ready for tomato season.

michelle rosborough says …

Looks great

Jen says …

So jealous!! Everything sounds so good-- wish I could have been there!!

Pam says …

Wow! Looks like great food and great fun. Some delicious looking food with some interesting parings that I must try. Thanks for making us feel like a fly on the wall!

Ellen says …

Please share the recipes!!! BTW, did you know flounder is called "Emperor’s Fish" in Chinese??? There was an ancient story that the emperor had eaten half of the fish and thrown the rest back into the ocean to "feed the hungry." And thus, it has different colors on each side.

Ruth Mylott says …

All sounds wonderful. I have never tried Texas wine. I will add it to my list to try. Thanks

aaron philibert says …

IT DOESN'T GET MUCH BETTER THAN THAT MUST HAVE BEEN AND DEEP IN THE HEART OF TEXAS TO BOOT. THANK YOU FOR SHARING THE EXPERIENCE WITH THE LESS FORTUNATE CROWD WHO ARE DROOLING OVER THE VICARIOUS THRILLS WE RECEIVE IN READING ABOUT IT. KUDOS TO WHOLE FOODS AGAIN.

Hayley says …

I'm so jealous! I would love to meet the Cupcakes take the Cake girls! Thanks for sharing!

Dana says …

It looked like a lot of fun, wish I could have been there!

Alisa Bey says …

This sounded fabulous! I'm wondering if they'll be doing one in Michigan. I would love to attend one of these!

Dawn says …

WOW! Sounds absolutely fabulous ... and exhausting (as it sounds like a person needs to train for this event). Anyway, thank you so very much for posting this information - I cannot wait to get started on the recipes provided.

helenlam says …

Sounded like a great event!

'CB' says …

Say - why not consider hosting similar "regional" events for food bloggers? I've done a grilling event at the Bellevue, WA store and the promo person wanted to do more - might be kind of fun!

Susan says …

mmmm...herb stuffed flounder. Sounds wonderful. Looks like you had a blast. Would love to taste some of those Texan wines.

Jan says …

This sounds like it was so much fun! I would love to win that bag full of goodies!

sarah jo says …

yum. yum! wish i could have been there.

Teresa Lebario says …

Can't wait until we get such an event here in Colorado. Sounds fantastic!

Carol Catto says …

It looks like the event was fun. When will there be one in Pennsylvania?

Martha says …

Sorry I missed this one! I went to SXSW interactive, but did not know about this party...thanks for the writeup!

Holly Smith says …

This sounds like a great event. Is there anything like this in Maryland, DC or Virginia?

Suzanne says …

I visiting Austin for the first time last weekend, and one of my main destinations was WholeFoods! I hope I win!

Stephanie Johnson says …

Wow! I would have loved to have been there for this event. All the people who are so passionate about what they do.. the glorious food and wine- it sounds like heaven to me. Maybe next time... Meanwhile, keep up the good work!

S. J. Krup says …

It all looks and sounds good ... especially when it's 40 degrees and raining here!

Kim says …

Visited the Austin WF for the 1st time during SXSW - great festival, fantastic city, amazing store! It's going to be an annual pilgrimage.

Elena says …

I visited Austin's Whole Foods during SXSW. It was great!!! Delicious food everywhere and this great even. To top it off! Austin WF is by far the best location-no doubt. Whole Foods= heaven.

Denise says …

Always wanting to learn about how to prepare wholesome foods, especially in their season! Love brousing Whole Foods for ideas for today! Wish I could have lived where that fabulous event was held - it must have been a treat for all who attended. I'm green with envy! Denise

ERICA says …

Sounds awesome, I needed some cooking inspiration for dinner and this got me started. I can't wait to visit Austin some day! Erica (currently living in Khartoum, Sudan!)

V Chandra says …

Oh my god we just moved from Austin and knowing that they had this wonderful festival now, makes me miss Austin even more!

pea says …

great giveaway..thanks!

Sandra says …

The GO TEXAN tomato tatins look so delicious I’m wishing I was in Austin!

Lindsay says …

This sounds like an amazing time. Makes me wish I lived in Texas, and I never thought I would say that! The Tomato treats look amazing!

Paula Feight says …

I used to live in Austin and really miss all the SXSW fun! You reminded me why I still miss Austin after leaving 13 years ago.

Kelly says …

Just checked out Cupcakes Take the Cake link - awesome cupcakes, would love to visit their bakery!

Gloria says …

With the hectic pace of everyday life upon us, I have found that the one true joy that still exists is savoring each and every bite of the freshest, most imaginative foods! We throw "boring" out the door by exploring the delightful selection at Whole Foods. When you've got the urge, you've got to splurge!

His_wife43 says …

In growing numbers, these leaders work hand-in- glove with community partners, families, staff, and others to develop a shared vision for trans- forming traditional schools into genuine com- munity schools. ,

Pages