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SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Kim Lee says ...
I so missed my calling as a food critic! I wish I could have attended...appetizers, wine and cupcakes...could there be a better combination? Whole Foods is a great organization that I take pride in supporting!
03/25/2009 2:07:59 PM CDT
lisa h says ...
Wow! Looks like a great time and wonderful food!
03/25/2009 2:08:41 PM CDT
Gaynol says ...
Looks like a great time, I want to go next year!
03/25/2009 2:08:52 PM CDT
Lyn C says ...
What a fantastic event. Wish I could've crashed!
03/25/2009 2:10:17 PM CDT
Julia says ...
Looks like a lot of fun. Wish all Whole Foods would have such events.
03/25/2009 2:10:33 PM CDT
Janette S. says ...
Interesting fact about the flounder-a little freaky really, but the event sounds wonderful...maybe there should be a similiar event here.......
03/25/2009 2:10:35 PM CDT
Happy Dodson says ...
I wish I'd been there, too! I'm glad to get to read about it and see photos!
03/25/2009 2:11:09 PM CDT
Elizabeth says ...
Texas hothouse tomatoes...yum-may!!!
03/25/2009 2:12:05 PM CDT
Liz says ...
Sounds like great fun - wish I could have been there!
03/25/2009 2:12:26 PM CDT
Payal says ...
I'm hoping we can make it to SXSW next year for both the music & the food! I enjoy attending demos at my Whole Foods - learn something new every time.
03/25/2009 2:13:12 PM CDT
Auroragold says ...
Oh man! Not only do I want some of this yummy food - I want to be in Austin tasting it. I'm green with envy!
03/25/2009 2:14:02 PM CDT
kimberly says ...
I wish I could have been there.
03/25/2009 2:14:18 PM CDT
sam says ...
Sounds like it was loads of fun and food. Is their a place to find the recipes, like the rice balls?
03/25/2009 2:14:52 PM CDT
Maryjane says ...
We have a brand new Whole Foods located down the road from where I live. It is wonderful! I love the uniqueness of it. For instance, I had never even heard of a pear tomato. Now I eat them constantly!
03/25/2009 2:16:39 PM CDT
Alyce says ...
I love SXSW. I miss it since I have moved from Austin. It might be worth a trip back next year.
03/25/2009 2:16:41 PM CDT
staci says ...
i'm so sad to have missed out. it must have been amazing to be up close and personal to everything.
03/25/2009 2:17:06 PM CDT
Sarah says ...
Another SXSW gone by that I didn't get to attend! I'm quite jealous of the food and wine tasting!
03/25/2009 2:17:29 PM CDT
Amy LaPanne says ...
It's nice to hear that I'm not the only one who takes pictures of their dinners!!
03/25/2009 2:18:07 PM CDT
Robert Loy says ...
This is my shameless attempt to win a gody bag. (I do love my Whole Foods though.)
03/25/2009 2:18:09 PM CDT
Victoria says ...
I so wish I had been there! But, I'd love to have the giveaway! Thanks.
03/25/2009 2:19:31 PM CDT
Sarah says ...
What I wonderful event! I wish I could havve attended. Hope to win the goodie bag. At least I'll feel like I took part in it!!
03/25/2009 2:20:13 PM CDT
Katherine says ...
The food sounded delicious!!!!!!!!!!! Interesting about how the one migrates on the fish too!!!!! Never knew that! Wish I could have been there to experience all of that fun!
03/25/2009 2:21:25 PM CDT
Myra Siegel says ...
It sounds like this was a wonderful event!!! I sure do wish I could have gone to it.
03/25/2009 2:21:28 PM CDT
Ash says ...
WOW I wish I could have been there to see the demonstrations. Tyson Cole is my favorite chef in Austin. I am still upset he didn't win the Iron Chef competition- the judging was unfair (he rocked it)! Pick me for the Better Bag!
03/25/2009 2:22:46 PM CDT
Kristi says ...
Sounds like a blast and I'm sorry I missed it and the rest of SXSW! But we're moving home to Austin in a couple of months, so we'll definitely be attending SXSW next year!
03/25/2009 2:22:58 PM CDT

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