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SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Loretta says ...
The Texas wines sound really interesting. Too bad Whole Foods in NYC don't carry wine ...
03/25/2009 3:33:51 PM CDT
KellyH says ...
Sounds like an awesome time! And the food looked great.
03/25/2009 3:35:23 PM CDT
Kristen Johnson says ...
Sounds like the event was fun.
03/25/2009 3:36:23 PM CDT
Gloria Chadwick says ...
Wish I'd known about this conference in Austin. I'm in San Antonio (an hour's drive away) and would have loved to be there. It sounds wonderful!! So bummed that I missed it.
03/25/2009 3:36:43 PM CDT
tiff says ...
Sounds like a fun time.
03/25/2009 3:37:25 PM CDT
erica says ...
It's going to be nice to take some cooking classes at the Lamar Culinary Center. I'm bummed I missed the SXSW demonstrations.
03/25/2009 3:38:50 PM CDT
melissa says ...
Wow - those rice balls sound amazing!
03/25/2009 3:41:21 PM CDT
Deborah Wilson says ...
Sorry not to have been a part of the bloggers event. Sounds like a great time - good food, good wine, good company. Hope the event size grows to include more folks next go-round!
03/25/2009 3:42:06 PM CDT
Rachel B says ...
I love the use of local produce, love the education to the event. WF is always the best place to try something new.
03/25/2009 3:44:35 PM CDT
Chris says ...
This sounded like alot of fun. Wish you would have one in my area!
03/25/2009 3:54:38 PM CDT
Kimberly S. says ...
The Texas Hot House Tomatoes look soooo good. I'm so addicted to tomatoes. These were probably full of flavor!!!
03/25/2009 3:55:52 PM CDT
Allison says ...
As if I wasn't jealous enough of all of my friends who were lucky enough to go to SXSW this year, now yummy food is added to the mix! :-) Thanks for the blog!
03/25/2009 3:57:01 PM CDT
Raylene Canby says ...
SXSW 2009 was the best ever and visiting the "mother ship" of Whole Foods was a highlight.
03/25/2009 4:00:43 PM CDT
Jill says ...
I would love to attend an event like this one in the Orlando area.
03/25/2009 4:01:12 PM CDT
Denise Donahoe says ...
wow, I'd like to get in on some of these cooking classes. Whole Foods does a good job of having these sample offerings and classes.
03/25/2009 4:01:13 PM CDT
lee (getting fit) says ...
Someday I'll be in Austin for this event. I was just in Austin but left right before it started.
03/25/2009 4:02:20 PM CDT
Amanda says ...
Pick me! Pick me! =D
03/25/2009 4:02:51 PM CDT
Rachel says ...
This event sound like something I really should have been at. /jealous
03/25/2009 4:06:56 PM CDT
Jen says ...
I will definitely have to try making that tomato appetizer, sounds delish!
03/25/2009 4:09:00 PM CDT
jen casado says ...
yummy! I'm jealous!!!
03/25/2009 4:09:01 PM CDT
Michelle Chatfield says ...
I had no idea there were food events at SXSW. Sounds like a blast!
03/25/2009 4:11:53 PM CDT
Lois says ...
Yummy!
03/25/2009 4:15:25 PM CDT
Joanna says ...
I had no idea that flounders' eyes move like that! Thanks for opening the give-away up to the public!
03/25/2009 4:19:45 PM CDT
Orphan Annie says ...
Looks and sounds great. I always enjoy the demonstrations and tastings at my local Whole Foods.
03/25/2009 4:20:11 PM CDT
Ressa says ...
This sounds so yummy! Did you use Texas Olive Oil as well?
03/25/2009 4:22:30 PM CDT

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