Whole Story

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SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Alice says ...
The food looks delicious! I love my Better Bag and use it every time I go grocery shopping.
03/25/2009 4:22:44 PM CDT
Maryann Peterson says ...
Great food, good store....what more can I ask for :o)
03/25/2009 4:24:28 PM CDT
Heather says ...
Please count me in for the super bag giveaway!
03/25/2009 4:25:09 PM CDT
Joanna says ...
You really know how to make my mouth water! I am far away in Bolivia, but will be in Austin in about 1 month and now have a firm date to be at WFM immediately upon arrival! So much good food, so little time! YUMMY!
03/25/2009 4:27:37 PM CDT
Susan says ...
Sounds like an event that I hope will be repeated elsewhere. Also would really like to have the recipe for Tyson Cole's rice balls. Thanks
03/25/2009 4:27:46 PM CDT
Mary Wells says ...
Wow! It sounds like so much fun and looks delicious! Wish I was there.
03/25/2009 4:41:06 PM CDT
Koinonia Community says ...
Sounds like a wonderful time. Those tomatoes look awesome!
03/25/2009 4:45:40 PM CDT
Matt says ...
Wish I could have been there. Sounded like an awesome event.
03/25/2009 4:45:51 PM CDT
Lily says ...
Sounds fun, I wish Seattle had something like this. If we ever have a chance to visit Austin, I'll have to try and time it around this event!
03/25/2009 4:46:10 PM CDT
Amy says ...
This sounds like it was so much fun; I wish I could have attended. I love that [finally] I have a WF downthe street from me and that I can begin t shop more healthfully for myself and family. AND I can't wait to pick up one of these adorable new bags. Even small things can help out our mother earth!
03/25/2009 4:50:58 PM CDT
Betsy says ...
Would love to win the bag!!!!
03/25/2009 5:02:37 PM CDT
Theresa says ...
I wish that there was a Whole Foods here Northern Orange County, Ca. That will be kinda cool to have one in Anaheim Or Brea^^
03/25/2009 5:06:11 PM CDT
Megan says ...
The riceballs look great - could you publish the recipe?
03/25/2009 5:08:41 PM CDT
Marlene Schmidt says ...
Stop making us hungry--over the computer. And why not host a similar, health/gourmet food fest in Glendale or Los Angeles, CA? You will have a most appreciative audience, with such imaginative foods, recipes and beverages as you have demonstrated. California's present economy has spurred more at-home meals. Take advantage of this.
03/25/2009 5:12:28 PM CDT
pm says ...
Bring the Southwest cuisine to Chicagoland. Would love to sample and learn how to cook healthy with Whole Foods. Never disapointed my taste buds in the past.
03/25/2009 5:12:51 PM CDT
MZDZ says ...
Wow, a little green I couldn't have been there!
03/25/2009 5:18:22 PM CDT
Katie says ...
Makes me hungry to even read about!
03/25/2009 5:26:17 PM CDT
Sarah Lehan says ...
I know it's name is SXSW - but could we hold it in the Denver area next time? Looks like a fine time was had by all. Now I have to stop typing and go to Whole Foods.
03/25/2009 5:49:11 PM CDT
Rhonda says ...
Cool music & yummy food.....wish i was there!
03/25/2009 5:56:00 PM CDT
Stefanie Schmidt says ...
Wow what an amazing event. I would love to win this gift bag.
03/25/2009 6:02:43 PM CDT
Erin says ...
Very cool.
03/25/2009 6:12:05 PM CDT
Glenn B. says ...
Great event. Let me know if there something like this in Birmingham, Alabama or Memphis, Tennessee.
03/25/2009 6:15:37 PM CDT
TB Sojka says ...
Cool event - Thanks!
03/25/2009 6:15:47 PM CDT
Venessa Brown says ...
This looks like it was so much fun! I love the fact about the flounder eyes. Animals are so weird, but tasty!
03/25/2009 6:20:42 PM CDT
Angela says ...
Gosh,I am starving after reading and seeing the pics of this event. I'm heading to Whole Foods this weekend to stock up for some serious cooking. Thanks for covering the event, Winnie.
03/25/2009 6:23:04 PM CDT

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