Whole Story

The Official Whole Foods Market® Blog

TOMS' One for One Mission

By Brad Otts, February 7, 2010  |  Meet the Blogger  |  More Posts by Brad Otts
toms2 Brad here from TOMS Shoes. I like it when people ask what I do, because it gives me the chance to talk about all the good we are doing. I tell them about our unique One for One business model - with every pair of TOMS we sell, we give a pair of new shoes to a child in need - and that we've now given 400,000 pairs of shoes since 2006. Our success is thanks to a lot of hard work, passionate people and strong partners who really "get" what we do and whose customers are interested as well. That's where Whole Foods Market comes in. When I started working at TOMS (when the company was only about 4 weeks old), the first thing that I said to our fearless leader, Blake, was "Whole Foods is a company that we must partner with as they will not only understand what we are doing, but they will want to be a part of it as well." toms3 Eighteen months later, after countless hours of hard work, we launched our first exclusive collection of Eco-Friendly/Vegan shoes with Whole Foods Market. Since then, we have continued to explore the world of environmentally friendly materials, along with launching a shoe for those who practice a vegan lifestyle. In just under two years, through the Whole Foods partnership and the purchases of caring customers, we have given just over 37,240 pairs of new shoes to children in need. It is amazing the needs that these shoes have met and continue to meet around the world. In areas of deep poverty, shoes can play a role that goes far beyond comfort, including access to education and prevention of disease (bare feet make children susceptible to a wide range of diseases and parasites). It has truly blown me away how the Whole Foods Market team members have rallied around these needs, becoming some of the most dedicated, excited and passionate advocates for the One for One mission that I have come across in my almost four years here at TOMS. We are honored and excited to partner with such a great company, who is not only working to help bring us better quality food for what we put IN our bodies, but also for what we put ON our bodies. toms4 So, live fully, love others unconditionally, and if you happen to run into your neighborhood Whole Foods Market for some locally sourced tomatoes, basil or rainbow chard, make sure to stop by the Whole Body department to become part of the One for One movement. One of TOMS' first employees, Brad is currently responsible for their Boutique sales and TOMS' relationship with Whole Foods Market. He is passionate about social entrepreneurship, simple community based living, cooking, organic gardening, music playing (guitar, banjo, pedal steel, piano), and tattoos...more tattoos.
Category: Trends & New Stuff

 

47 Comments

Comments

Sophia Zimmermann says ...
I was first aware of your company last year when the one-for-one ads began to run in our local Charleston, SC market. Imagine my surprise when I bought my first pair of Tom's on a business trip in Omaha, NE. Not only did I feel great about the purchase of a comfortable, well-made pair of shoes, I could really stand behind a conmpany that puts it's money (or shoes) where it's mouth is. KUDOS TO EVERYONE AT TOM'S!!!
02/08/2010 8:30:24 AM CST
carol minor says ...
Please give us a website name to go to in order to see the styles, etc.....
02/09/2010 8:03:12 AM CST
paig292 says ...
@carol Oops! Sorry about that. Here's the link to their website and I've added it in the article above as well. http://www.tomsshoes.com Thanks!
02/09/2010 11:48:50 AM CST
Jenna says ...
I've been wearing my TOMS for 3 years now, learned about them when Hanson started doing their one-mile barefoot walks before their concerts to raise awareness for the cause. I've now walked around 20 miles with hanson, with my TOMS in my back pocket.
02/17/2010 11:00:48 PM CST
Sue says ...
Congratulations to all involved in this mission! I highly recommend a movie called "Children of Heaven" that tells the story of children trying to earn/win some shoes.
02/18/2010 8:15:06 AM CST
Hannah Ronan says ...
Do you have any silver toms in size 9 in stock and if not can you please check or Whole Foods locations? Also, I'm looking for the pink and green peace sign childrens shoe in size 3. Can you assist with that? Thank you, Hannah Ronan
06/27/2010 12:38:37 PM CDT
paig292 says ...
@Hannah Your best bet is to check with Tom's directly at http://www.toms.com/. Thanks!
06/29/2010 2:22:00 PM CDT
Bonnie says ...
What a wonderful and kind thing to do ! LOVE the shoes by the way. - B
08/07/2010 3:21:25 PM CDT
Kayon says ...
Do you guys have any size 7 Grey Hass Printed Burlap Women's Vegan Classics in your stock?I live in Florida.
12/06/2010 9:35:26 PM CST
bepkom says ...
Hi Kayon, all of our stores have varied product selection. The best thing to do is call your local store and ask if they carry that particular style.
12/07/2010 9:17:32 AM CST
Miranda Lam says ...
i <3 toms (:
12/26/2010 12:36:01 PM CST
mina says ...
how much are they in whole foods near chandler or tempe?
01/06/2011 8:25:38 PM CST
Melissa says ...
Are Toms really worth the money?
03/08/2011 10:07:47 PM CST
jenny says ...
omg i love all of the kids they are soo cute!!
04/12/2011 10:25:39 PM CDT
jenny says ...
i soo want to adopt one:-p
04/12/2011 10:27:21 PM CDT
jenny says ...
do ug uys know where it is??
04/12/2011 10:28:29 PM CDT
jenny says ...
i mean look at them running in their cute little toms with their little feet!!
04/12/2011 10:30:09 PM CDT
savannah says ...
How much are they?
08/04/2011 6:25:44 PM CDT
Bobby Hawley says ...
@savannah, You can find TOMS’ shoes ranging from $44 and up, though pricing can vary slightly through different parts of the country and abroad.
08/05/2011 12:48:36 PM CDT
Launa says ...
Im about to buy my 3rd pair! I love the shoes and the message you send. I love that y'all help children in need
08/21/2011 1:55:47 PM CDT
Brian Baumert says ...
Hi, My name is Brian. I general manage Beck's Shoes www.beckshoes.com We also do a bunch of work with a company called "Soles 4 Souls." They take gently worn shoes and distribute them to families that are desolute throughout the world as well as any devestating tradgedies that hit the world.(Tsunami, Katrina, Haiti). Check out their website. It's a great organization, and we as well work together with Whole Foods on this projuect as well. As for Vegan shoes we also sell Dansko, Crocs and a few other various Vegan shoes. Whole Food is a great organiztion to work with as is Souls for Souls. Glad we can all help the world just not out there to make a quick buck, but give back to people in need. Thanks!
10/04/2011 6:42:01 PM CDT
Yasmine says ...
nnnicccce i lovvve toms
10/15/2011 2:09:04 PM CDT
Jim Farmer says ...
I have many reasons to be proud of my Austin home and life. Another plus is Whole Food at 6th & Lamar which I can lavish in. Even beats the one in NYC which I HAD to visit while there. Whole Food, A Whole Lotta Fun!!! And no I am just a devoted customer, LOL Dont work there.
11/23/2011 3:18:04 PM CST
rebecca targett says ...
I would like to see what toms you had online and BTW i love love ur lunch food!!!
08/11/2012 10:12:40 PM CDT
nikki.newman says ...
@REBECCA - Currently we do not offer online shopping for TOMS but call your local store to see what they have in stock! Find your store at http://www.wholefoodsmarket.com/stores/list. So glad you enjoy our lunch options!
08/13/2012 4:45:03 PM CDT

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