Whole Story

The Official Whole Foods Market® Blog

Vital Farms - Austin, TX

By Kate Medley, July 15, 2010  |  Meet the Blogger  |  More Posts by Kate Medley

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.

Matt O'Hayer's happy hens are pasture-raised outdoors at Vital Farms near Austin, Texas.  Matt's hens move among open pastures, ensuring fresh grass for the chickens while fertilizing the land in return.  Because the hens feed on these grasses high in beta carotene and other vitamins, Vital Farms eggs have a dark, thick yolk with great egg flavor. Vital Farms is a recipient of a Whole Foods Market Local Producer Loan, which they have used to purchase equipment to help them expand their production.

Category: Farm to Market, Local




Cathy Snyder says ...
Try to let mine free roam as much as possible too, it's a balance between who gets the yard, the dogs or the chickens, but they all get their time...
07/20/2010 2:58:33 PM CDT
erin says ...
First I went to cage free/free range eggs, which seemed wildly superior to the $2 a dozen eggs from a standard producer. But then I had pastured eggs and I really can't go back. Unfortunately, it's really difficult to find pastured eggs and chickens so a big thumbs up to Whole Foods and Vital Farms for making it more widely accessible!
07/20/2010 5:27:08 PM CDT
Jackie says ...
These eggs are awesome. So worth the price!
01/31/2011 11:54:46 AM CST
Mike says ...
This is great. But I wish I could find info on what they do with male birds from the hatcheries the hens come from, and what happens to the birds when they're done laying. How long do the birds live and are they killed in a slaughterhouse?
10/23/2011 7:53:01 PM CDT
janejohnson says ...
@Mike We're so glad to work with such great farms, ranches and egg producers. Vital Farms is a cool organization that would be more than happy to help answer these questions for you. I encourage you to reach out to them directly for an open dialogue about the lives of their egg producing chickens. The link below will take you to their contact page. Thank you for reaching out! http://vitalfarms.com/contact/
10/25/2011 2:57:18 PM CDT
Mike says ...
This is a very late reply, but thank you Jane. Vital Farms did in fact respond to my email very quickly.
06/04/2012 9:47:20 PM CDT
Matt H says ...
Love these eggs! I hope one day the factory thinking of food will disappear and animals can live more peacefully. Thank you Vital Farms and Whole foods!!
08/23/2012 3:45:49 PM CDT
Krish Narayan says ...
Does Whole Foods carry the Vital Farms free-range eggs in their Plano, Texas store? I would like to try these out I'm told that free-range eggs from Vital Farms have a higher Vitamin K2 content than traditional eggs from corn-fed chickens - is that true?
07/25/2013 8:58:06 AM CDT