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Viva Vitamin Angels!

By Chris Jensen, August 31, 2011  |  Meet the Blogger  |  More Posts by Chris Jensen
Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.
Category: Whole Body Podcast




Lauren says ...
It's amazing how such a simple intervention can make such a big difference.
09/18/2011 5:56:06 PM CDT
Janice says ...
that's so wonderful that Whole Foods is supporting such a great cause. Never knew about or heard of Vitamin Angels
09/30/2011 10:29:07 PM CDT
Jen Knox says ...
What a fantastic cause! Thanks for doing this!
09/08/2011 9:15:30 PM CDT
Dana says ...
Great information and thanks for your support of the wonderful organization.
09/10/2011 12:06:18 AM CDT
Estelle says ...
Mr. Schiffer you reallly are an Angel! Thank you so much for caring about making this world a better place. You are very special and I wish that more stories like this would make it to the front page of every newspaper around the globe. All the best, Estelle
09/10/2011 6:20:48 AM CDT
Diane says ...
I'm glad they're helping the children.
09/14/2011 4:03:31 AM CDT
A says ...
Sounds like a great program!
08/31/2011 5:11:09 AM CDT
Deb says ...
vitamin angels is a great idea. More people need to know of them, Lets spread the word.
09/04/2011 11:32:17 AM CDT
Jim says ...
Yay! Good job vitamin angels :D
09/08/2011 3:28:09 AM CDT
Tom & Lisa says ...
We always use the "Vitamin Angel" coupons at Whole Foods when they come out. This sounds like a VERY worthwhile organization. Thanks Whole Foods for "helping" to raise awareness and funds for them. Awesome!
09/10/2011 3:05:58 AM CDT
Adele Henderson says ...
This is fantastic! Children around the world need help to not only live but to thrive.
09/11/2011 7:51:16 PM CDT
Rachelle says ...
I had never heard of Vitamin Angels, enjoyed reading about all the good they are doing!
09/14/2011 12:56:15 PM CDT
Ann says ...
Keep up the good work Vitamin Angels!
09/09/2011 10:32:07 PM CDT
Kelly says ...
What a kind way to help those that really need it. Thank you so much for donating while asking so little in return.
09/09/2011 10:51:41 PM CDT
Mary Starns says ...
A beautiful cause :)
09/09/2011 11:21:03 PM CDT
Sabina says ...
Giving small children some essentials... truly a great cause.
09/04/2011 1:52:54 PM CDT
D.H. says ...
Saw this on Eileen C.'s blog - what a great cause!
09/05/2011 5:32:14 PM CDT
Abby says ...
Awesome to hear of great things being done in this world!!
09/07/2011 2:52:30 PM CDT
Nancy Hyvarinen says ...
Thank you for all that you do to help others in the world and thank you for contributing for my post.
09/07/2011 9:11:47 AM CDT
Latrese says ...
Our society could greatly benefit from more people like this. Great work!
09/09/2011 4:23:34 PM CDT
Emilie says ...
Keep up the great work!! You are doing a great service
09/09/2011 4:24:06 PM CDT
Shawnie says ...
This is great!
09/09/2011 10:14:22 PM CDT
Elizabeth says ...
What a wonderful cause.
09/10/2011 7:39:50 AM CDT
Heidi says ...
What great causes.....heal the world!
09/10/2011 7:17:49 AM CDT
Aileen says ...
Way to go vitamin angels! Thanks for nourishing the kids in need...
09/10/2011 10:09:53 AM CDT