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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

claudia says …

Awesome way to help kids in need. I'll look for tagged vitamins on my next visit.

Suzanne says …

Keep up the good work with kids!

Megan says …

With a child from a third world country, I think this is the most incredible gift that children could be given.

Linda says …

Kudos to Whole foods and Vitamin Angel-What a worthy cause!

karina says …

What a wonderful organization. great job!

julie says …

Way to go!

Michelle says …

Great way to help those in need ! Thanks !

judy says …

I LOVE what you're doing. I haven't heard of this until now and I am so inspired and proud of what you have done and are going to do. Thank you so much. God bless you and your ministry. This will not leave my mind anytime soon, and I am going to figure out a way to get involved for sure. I believe with all my heart in vitamins and nutrition and that we as individuals, groups, and the most powerful country in the world can make a difference and what better way than a healthy start to life. Thank you again.

Marian Kicklighter says …

Thank you for donating.

Amy says …

What a great idea!

Caiti says …

I think it's great what Vitamin Angels does! It's a unique perspective on a great way to help fix the malnutrition problem in the world.

Donna Knight says …

I love to hear what businesses are doing to help those most in need! Thanks for sharing this information about Vitamin Angels. I will be sure to share it with all my friends.

Kira says …

Very inspiring work!

Nicolle says …

What a wonderful program! :)

Lisa Watson says …

This is a beautiful idea- just beautiful!!

Cynthia C says …

Thank you for making a difference in the lives of children.

Richard says …

Thanks, Whole Foods, for donating a dollar to Vitamin Angels for each comment.

Nancy says …

What a wonderful program! I am so happy to hear this also includes our children in the US as we have so many in poverty now, to no fault of their own. We need to make sure these helpless little people can reach their full potential!

Claudia says …

Wonderful! :)

Dawn says …

Thank you Whole Foods for supporting Vitamin Angels!

Lew says …

Fantastic!

Marta says …

I am mum to two, the world to millions. There is no more important work.

Robinson says …

This is a really neat program. Purchase good quality vitamins for yourself while also benefiting a good cause...sounds like win-win to me.

Tiffany says …

Very cool!

Christine says …

Wow what a great cause! I will spread the word!

Katie says …

Super awesome!

Roseann says …

It would be great if low-income children could have access to quality nutrition (including vitamin supplements) at school. Vitamin Angels should look into partnering with public schools.

Erica says …

Wow, I never knew about this organization, thanks Whole Foods for highlighting it and generously supporting the work of Vitamin Angels. I will happily support this group in bringing nutrition to children who most need it!

Katrina says …

How neat! What an awesome organization.

Kim Matkevich says …

This is so awesome, making a difference that will affect their whole lives.

Mari says …

This is truly an amazing program. So glad to help out! Thanks for donating for my post.

Robin Levy says …

Wonderful article and foundation and cause. Keep up the good work.

Sue says …

It is so wonderful to hear good news and of someone who is contributing to improve a situation most sorely needed. It is amazing and I am happy to post so that another donation gets added! Thank you!!

Shannon says …

Sounds great. I would like to know more of the details of how Howard's organization gets this accomplished.

Lauren says …

Yay for vitamins :)

Stefanie says …

Vitamin Angels is a wonderful organization, and I am happy Whole Foods is bringing it attention.

Janette Rizk says …

I love Vitamin Angels!

winnie says …

keep making this world a better place

Heather says …

I'm so happy to learn about this program. Thank you for your passion and dedication to such an important issue.

Kate says …

Lots of love to Vitamin Angels! What a fantastic program.

Karen says …

What a wonderful win-win that benefits everyone. Let's all encourage others to comment to support this organization and children everywhere.

Grace says …

Thank goodness there's an organization like this vitamin nutrition is so vital to health.

Nicole says …

What a wonderful program - nutritional support is so important for children to build the foundations of health that can last a lifetime. Keep up the amazing work!!

Bethany Larrabee says …

Good Job! What a fantastic thing to do for all the kiddos!

Elena says …

Great idea! Thank you!

Alyssa says …

This is a great and really worthy cause. Thanks to Whole Foods for raising awareness and donating!!

Mia says …

How awesome! It does the heart good to hear about great things being done in our world. I am forwarding this one on!

ellen says …

What a great program; I'm so glad to learn of it. Thanks for donating, Whole Foods!

Portia says …

What a wonderful organization!

Brandy says …

Very informative and amazing what a difference vitamins/nutrition can make

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