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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Emily says …

Keep up the good work Vitamin Angels!

Nikki says …

71

Roxana S. says …

I still use the reusable bag supporting their cause that I got at the Vitamin Shoppe. Looking to purchase another as it fits conveniently in my purse and makes me less dependent on plastic.

Megan says …

Glad to see you partnering on this! Well done!

nanjhall says …

Amazing that something as simple as vitamins can have such a profound result. Great job!

Julie G says …

This is great! Great Idea!

Andrea says …

this is so great that your'e doing this for a good cause! keep it up! :)

Amanda Starr says …

That's awesome! Schiffe really started and maintained an amazing organization!

Meagan says …

This is definitely eye-opening. It's nice to know that there are people out there doing the right thing!

Ashlyn says …

Wonderful thing yall are doing

Sonya says …

Awesome program!

mike says …

Show them the $$$$$$

Serena says …

Wow, this is fantastic. It is so generous of you all to donate a $1 per comment. I am going to have my friends comment as well. You are doing so much good. Keep up the great work.

Shayne says …

The work that Vitamin Angels is doing is awesome. And, well done to WFM for bringing their product manufacturers together on this. I know this effort wouldn't happen with you and your generous manufacturers Here's the thing...I noticed that the only manufacturer donation that WFM matches is on their own private label children's supplement tablets. As a natural products retailer which negotiates the largest margins in the business with all supplement manufacturers, it would be nice to see Whole Foods match whatever the manufacturer is donating on all products...and not just promote what is chiefly, and I don't mean to be mean by saying this, the philanthropy of others. How about 25 cents for every private label product sold during the promotion...across the entire line? Come on Whole Foods...you can do more still...and that private label is a cash cow for you. Whatdya' say?

Kimche e says …

What a great cause!!!!! Thx!!!

Marcia Goss says …

A wonderful way to help.

Aimee says …

This is a great idea! I'm glad that people are making a difference in under-appreciated areas. Vitamins are so important, but most people just think of feeding starving children rather than getting them the proper nutrients. Even children who aren't starving may not be getting their calories from food with enough nutrients. Of course, getting starving children some calories is very important too, to stave off death, but we must not forget the non-caloric parts of diet. Congratulations, Vitamin Angels!

Aimee says …

This is a great idea! I'm glad that people are making a difference in under-appreciated areas. Vitamins are so important, but most people just think of feeding starving children rather than getting them the proper nutrients. Even children who aren't starving may not be getting their calories from food with enough nutrients. Of course, getting starving children some calories is very important too, to stave off death, but we must not forget the non-caloric parts of diet. Congratulations, Vitamin Angels!

Tessa says …

This is an amazing way to help — thank you!

Brittany says …

Thank you Whole Foods and Vitamin Angels for your commitment to helping children receive the essential nutrients they need to develop properly physically and cognitively. Those first few years are so important!

Ginger Gervais says …

This is a great cause to support :)

Tina M says …

this is amazing

Andrea says …

This is a great way to help children in need!

Teressa M says …

What a great program!!

Claire says …

Some people really don't understand the importance of such simple and everyday things such as vitamins especially in a society like ours that as a whole is unhealthy. What a wonderful organization.

Kate B says …

Thank you for publicizing the work of Vitamin Angels. Early intervention makes all the difference.

Celeste Kenny says …

Glad to see such great partnering with another great company!

Christine says …

So wonderful - thank you!

claire says …

very cool cause & very cool of you to do a giveaway!

Eileen C. says …

Awesome. I'm hoping my blog readers will help, too.

Candice says …

Great program...thanks Whole Foods!

Steph says …

what a great cause - thank you!

Kimberly B. says …

What a wonderful contribution for something that is so important but often taken for granted.

Karen Fields says …

This is a fantastic program! If we can manage to keep children healthy, we can prevent many illnesses that develop later in life. Thank you!

Crunchy Beach Mama says …

Good job Whole Foods for helping out with this wonderful cause. Thank you for introducing me to it!

Celeste says …

I've never heard of Vitamin Angels but kudos to them and I hope they keep up the good work!

Clarissa says …

Great to know this exists! Thank you!

Sue says …

Thank you for doing this to help children.

Terry says …

This is great!

Dee says …

Whole Foods is amazing for supporting such a wonderful heartfelt program. Vitamin Angels is such a great idea!

Nicole Sims says …

Sounds like a great program :)

Lacey says …

How wonderful! Please, continue to let us know how best to help!

kathleen siegle says …

I love what youre doing! this is amazing!

jen c says …

the BEST kind of networking! Thank you, Whole Foods and Vitamin Angels. :)

Gina Hamm says …

What a great program!! Thanks for getting the word out!!!

Jeannie says …

What an amazing program! Its wonderful there are good people out there.

Krista says …

What a great program! Thank you for your generosity!

Jamie Brigham says …

This is a great idea. I love learning new ways to contribute to this country that will actually do some good. Vitamins are very important, I notice even when I am sick that if I start taking some extra vitamins I feel better so much quicker

Jessie C. says …

Great program for good cause!

Tara says …

Sounds like a fantastic program!

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