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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Denise L says …

What a great program! Kudos to you. Makes me feel good shopping at WF!

Jacob says …

Thanks Whole Foods!

Jennifer Landers says …

such a great program

James Cox says …

Love what your doing,a great program ,God Bless

Amanda says …

Really great cause!!!

Mari says …

Thank you for raising awareness about children's health issues.

Angela Winesburg says …

Love the program, thanks for all of your work

Anne Das says …

Whole foods are really wholesome. Wow kudos!!!!!

Fabi says …

How wonderful! My whole family really believes in vitamins and preventive medicine in general. I am thankful that there's an organization like this that is helping children around the world lead better lives through prevention. Thank you!

Jane king says …

A heartwarming program that really makes a difference

Marina says …

This is truly awesome!! Keep up the great work and I will spread t he word!!

Sarah L says …

An ounce of prevention is worth a pound of cure. This certainly fits for this great program.

Cara says …

What a great cause! :)

Jenn Hunter says …

I think this is a fabulous idea! And what a great cause. Reaching out to those in need in ways like this is awesome. Keep up the good work.

Brittany says …

I'm so glad to see these two great organizations working together! Thank you Whole Foods for helping Vitamin Angels provide essential nutrients to children in need in the US and around the world.

Kristi Marion says …

What a wonderful program. Certainly worth supporting. And I love the name "Vitamin Angels". Thanks!

Jaclyn says …

Wow! I didn't know about this organization!!

Katrina says …

Thanks for donating to their cause. We need to stamp out malnutrition around the world!

Dahlia says …

This is awesome!

Tais says …

What a great cause! Keep up the good work!

kelli barkema says …

Such a great cause! Thank you!!!

Christina says …

I love how this blog not only allows people to difference but also spreads awareness about Vitamin Angels! ^.^

Beatriz says …

So proud to be part of this program!!

Stephanie says …

Vitamins are so underrated. They are truly a "super food" among the ranks of the true foods. This program is great!!! yay vitamins!!!

Cass says …

This is such a great organization, I work with WF and I just learned a lot through the podcast, please support this cause ! :D

Natasha says …

What a great cause!

Jessica says …

Yet another reason I love Whole Foods<3

Sports Moms says …

What an angelic idea! God bless you!

S H says …

Woot! awesome :D

Angela says …

Great way to take what you know and help make real change in the world!

Linda W says …

What a great organization!

P. Marie says …

We take so much for granted...... thank you for reaching out to those in need. Your compassion for others is insprirational!

Terry says …

This is one of the things that makes WF Great. Bringing causes to our attention and supporting them.

Michelle says …

Awesome! Thank you!

Amy says …

What a great program! Thanks to the Vitamin Angels & to Whole Foods for their support! :)

Jason says …

I think you're doing absolutely essential work. Thanks.

Bev says …

I first learned of Vitamin Angels at my local Vitamin Shoppe. So glad to learn that Whole Foods is also a part of this most worthy organization!

Carol Sue says …

Vitamin Angels + Children = Happy Faces

Kim says …

Thanks for all you are doing for Vitamin Angels, viva Whole Foods!

Laura says …

this is great

Jody Prevette says …

It's amazing that something as simple as a vitamin can save a child's life! There are so many things that we take for granted. God bless you for this wonderful program.

Nicole says …

This is a beautiful thing your doing and I'm proud to be a part of it.... <3

Ebru says …

Thank you WholeFoods!

David Moorman says …

Quite a nice story. Thanks Howard and Kim.

Belinda says …

Quite the goal to reach. I think we as a human race forget about making sure we send vitamins, when we send food/water, shelter and other aids to those in need around the world.

Beth says …

It's so great to have people you can trust to get the resources where they are needed! Thank You Whole Foods!!

lara says …

WOW! this is awesome!

Carole says …

It takes great partners to make things happen! Keep up the good work.

Judi says …

A great cause and effort!

Anita says …

Wonderful work that is so needed!

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