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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Jayme Myers says …

I love going shopping at Whole Foods with my mom! :)

jason says …

that's really great

Shari says …

Amazing work Howard! Thank you WFM for highlighting such a great cause.

Joy says …

Wonderful!

Derk Thomas says …

Helping kids who need help is awesome.

christopher says …

This is a great idea and a great cause!

robin says …

Awesome!

Sarah L says …

'An ounce of prevention is worth a pound of cure'. Very good program.

spirit_kim says …

What a wonderful thing. I thank goodness for programs like these.

Sara R says …

Vitamin Angels is working for such a great cause -KUDOS to them!

Morgan Edger says …

This is such an amazing program! It brought tears to my eyes to know there is such a wonderful program out there. I can't wait to buy these labeled products!

Derk Thomas says …

I never knew the first 2 years were so important.

julie b. says …

Wow, what amazing stats! This is a wonderful program!

mary says …

Thanks for making me aware of this. I fully support such a great venture

Glen F. says …

First of all, it's sad to even see so many children desire the basic essentials of life. It's even sadder to see the record number of children living in poverty in the good 'ole USA. But it is nice to see one of my favorite store founders to use his wealth to help make a difference, and with each purchase I make it's nice to know I am contributing as well. Keep up the great work, Howard!

Sarah D. says …

As an expecting mother I am so happy to hear that Vitamin Angels is helping children prevent diseases and malnutrition.

valerie mabrey says …

I love everything about whole foods. vmkids3 at msn dot com

Michelle Stice says …

What a wonderful program....Whole Foods does it again. Great information that I will share with others.

Geri S says …

WOW!!! dreams do come true and Howard Schiffer dream continues to come true. Vitamin Angels helps 20 million child around the world!!!

Annalisa says …

Wow, what a great program! So wonderful.

Lynn says …

This is an awesome cause and I'm so glad that Whole Foods is supporting Vitamin Angels!

Janet says …

I never knew that about Vitamin A! Great post!!!

Theresa Shafer says …

I knew about pre-natal vitamins were important BUT had no idea just how important it is for life to exist and to thrive. Oh my . Please Whole Foods continue to donate to this worthy cause. What a difference.

Mary Beth Elderton says …

It is very sad to know there are so many children under nourished and living in poverty right here. There should not be a hungry child anywhere. This is a great effort. Thank you Vitamin Angels and Whole Foods.

michelle r says …

what a great organization, thank you for sharing this info

Meryl says …

Fantastic cause!

Liz M. says …

What a great program! So nice to hear about it!

Jessie C. says …

Such a great cause and program.

robin says …

I'd never heard of Vitamin Angels. Thanks for all the great work!

Kathy Rambousek says …

It's scary to think that, "The damage that gets done before a child is 2 years old is often irreversible." But I found hope in the statement, "Conversely, getting to the children early enough can have a profound impact on the rest of their lives."

Stephanie V. says …

What a great program and can save so many lives! tvollowitz at aol dot com

Jacie Wright says …

I'm so glad to hear there are programs like this out there.

Amy Zachek says …

What a generous thing to do. I'm glad to know that doing something as simple as commenting on this blog will make a difference in a child's life. Thank you Whole Foods, you rock!

aubreylaine says …

What a great program

Amanda J. says …

Vitamin Angels have a very important place in our society and the future of our children. Good for you, Whole Foods, for supporting this great cause!

Lewis F says …

It's not a cliche that children are the future. And it's our responsibility to help them flourish. Good job.

Ashley Lieske says …

Great program!!

krystal says …

This is great!

Sndrdee says …

I think the work that Vitamin Angesl is doing is so important. So many adults struggle with health issues caused by nutrition isuues that started in childhood.

Chris says …

Love Vitamin Angels!

CK says …

Great program, thanks for supporting Vitamin Angels.

su says …

Thank you!

Erica says …

Wonderful job! Great to see this happening!

Colleen says …

So glad to see Whole Foods supporting such a good cause. Keep up the great work.

angela hilinski says …

love helping :)

Jane Howard C. says …

this is a very cool program. Thanks for all that you do!

Kim says …

Incredible!

Sam says …

Anything to help children is a good thing!

Jake says …

Way to go whole foods!

Meghan says …

They are awesome

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