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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Emily says …

Great idea~!

Izzy says …

That's great!

Sarah says …

Vitamin Angels sounds amazing! I am stunned that "Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!" That's a great figure and an incredibly worthwhile cause.

Karla says …

Excellent!

Karla says …

Excellent!

Clif says …

Rock on.

SuburbanFoodNerd says …

I think Vitamin Angles is an amazing undertaking! Keep up the great work!!

mControl says …

Hooray! Spreading the word!!

Mary Anne says …

Terrific!

J.Lynn says …

Amazing effort! I love Whole Foods and I love them even more now for joining this effort to benefit nutrient deficient children. :)

Darcy says …

It's so unfortunate that so many children lack basic nutrition, but it's great that there are people who find a way to bring them help.

Janice Cooper says …

Wow this is a great program that could really help our children and change lives. Its always so sad to see so many families suffer.

katie klein says …

What a wonderful idea and a great cause.

stacy hancock says …

Such an important mission- I agree with a previous poster that it is no cliche children are our future. If only more things in the world ran with that belief, we'd be in a much better state than we are currently.

Valerie Nader says …

Vitamin Angels is awesome!! I think that what Mr. Howard Schiffer is doing will really make the future much, much brighter for these kids!! :)

bets says …

My kids are so lucky to get great vitamins in there diet and through a vitamin supplement. What a great idea and to reach 20 million children is amazing.

valerie says …

wow what a great thing to do!

Tawnya says …

What a great cause! The 23% statistic is staggering!

Melissa Lawler says …

Thank you for supporting this wonderful program!

Shelley says …

I can't believe nutrition here is even a problem!

Sara says …

It's amazing how early in life everything makes an impact!

Jimmy says …

This seems like a great program

Eve says …

Absolutely Love what you are doing! Let us know, so we can keep supporting you :)

Kim Davis says …

Thank you for what you do!

Mindy says …

Love this program, what a great idea!!!

Richard says …

It's terrible that the majority of people never know what they can do to help. It breaks my heart to know that something so easy to do like giving children a vitamin can save a child.

Heather James says …

What a wonderful thing that you do, what a blessing to those kids!!

Aubrey says …

What a wonderful program

Jeanne Medina says …

This is wonderful! I'm so glad this campaign is happening!

Calli says …

This is great! It is also something everyone can benefit from!

Geri S says …

What a GREAT!!! idea and I LOVE the program!!!

Le Roy Banks says …

vitamins are good

Kaylene says …

I agree that helping children before they turn 2 can have a huge impact on their lives. Good job, Whole Foods, for supporting Viva Vitamin Angels.

Giveaway Hound says …

This is a really great program. Purchase high-quality vitamins for yourself while also benefiting a good cause.

Rita says …

Having two little ones under three myself, it makes me really glad for programs like this to help children that definitely need it.

all natural katie says …

I love the name of the program. It makes me want to find out more!

meredith says …

Great program!

Allison Lancaster says …

Thank you for what you do. Great program!

Jenna says …

It's always great to learn how my purchasing can contribute to programs like this.

latanya says …

Vitamins are necessary!

Faith Still says …

What a great idea!

Denise says …

This is such a simple but powerful idea. Good work!

Kathy Rambousek says …

I find it great disturbing to hear that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”

Sarah B says …

Vitamin angels is such a great organization which I have supported in the past. Keep up the great work!

heather stewart says …

guess the 1st 2 years can really make a difference.

Heidy Champagne says …

What an awesom program!! :)

Sharon Bouchard says …

Thank you for helping. http://www.youtube.com/watch?v=n4bvy4X_sSA&feature=player_embedded

Peter says …

Vitamins make all the difference, great program!

mallory castille says …

This is such a cool program

Erica C. says …

What a great cause!

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