Whole Story

The Official Whole Foods Market® Blog

Wagon Wheel Ranch

By Kate Medley, January 12, 2009  |  Meet the Blogger  |  More Posts by Kate Medley

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.

After selling his financial business to Wall Street, Brian Schiner set out to pursue his true passion for farming. He began reading books from the 1800’s about raising sheep and decided that he would raise his herd according to these old techniques crafted to mimic an animal’s livelihood in the wilderness. Today Brian keeps watch over the largest sheep farm in Maryland. All of the animals at Wagon Wheel Ranch are grass-fed, raised without the use of antibiotics, and allowed to roam freely over acres of pasture. Note: Our Farm to Market slide shows currently feature farmers and producers from our South and MidAtlantic Regions. We hope to expand to others in the future.

Category: Farm to Market




Kevin Wilson says ...
AWESOME STORY, This is why I love wholefoods and in my new ebook "The Secret Behind Eating Healthy" I am writing I am going to dedicate a whole chapter on why we need to support WholeFoods because they are helping our Farmers like the Wagon Wheel Farm. Kevin Wilson Maple Lawn Farms, Maryland
01/12/2009 3:38:03 PM CST
B.Phillips says ...
Congratulations to Whole Foods Market! It is about time someone cares about the quality of the food that we eat. We absolutely need to get back to supporting local, family owned farms, and get away from big, corporate farming.
01/13/2009 1:17:40 PM CST
Jace Goodling says ...
Kudos to Brian Schiner and Whole Foods Market for leading the way to healthier eating, and better living in general. Brian is a shining star example of what America needs more of: individuals willing to practice what they preach regarding sustainable agriculture. Buy local, eat healthy. Thanks Brian and Whole Foods. Jace Goodling Bent Post Farm Afton, VA
01/13/2009 3:18:41 PM CST
Nurit - 1 family. friendly. food. says ...
it's good to know that those farms still exist. It is too scary what they do to animals in the "other types" of farms.
01/13/2009 3:58:13 PM CST
Ina Rogers says ...
I think that you have inspired me and so many others out there, my oldest son wants to own a farm of his own someday, and through difficult times and unexpected times, this has been such an inspiring thing for me to watch, I'm gonna show this to my son and let him know that obstacles don't have to stand in the way of having a dream come true. Awesome story and good luck hope the future will be a bright one for you and your family. Ina Rogers Bessemer, Alabama
01/14/2009 8:03:59 PM CST
Keegan Wade says ...
These are the types of farms America needs. Small-scale, local farms are sustainable and good for everybody, including the animals. Only problem is that Whole Foods is a national chain. Wagon Wheel, which is located in Maryland, doesn't provide lamb to every Whole Foods supermarket in the country, I'm guessing. And if it did, that would break the environmental sustainability portion of the model. Unless every Whole Foods outlet buys from these sorts of outfits locally, the model will remain broken. Hopefully Whole Foods continues the trend of buying from local, responsible suppliers across the country. I for one am willing to pay extra for this kind of harmony. Keegan, Charleston
01/17/2009 12:20:12 AM CST
Lilly Atkins says ...
I've been sending links to people all day long to get here and take a look at your blog. Thanks for sharing this blog post
05/23/2009 10:45:34 AM CDT
Diana says ...
I spent five years of my pre-teen childhood growing up on a farm in Australia and know how good fresh grass fed meat and poultry can taste. The last 4 years living in the US has been a struggle to find good produce in the local stores....... Thank goodness there are still people who exist who are doing the right thing in bringing healthy food to our tables and treating our animals and environment the way they should be treated!!! I applaud you Brian and the Wholefoods company in your positive contribution to the food industry - I wish more would follow your way! I have eaten your fresh and delicious eggs, your tasty lamb and in December I will pick up my beef order and I am sure I won't be disappointed. Thank you Wagon Wheel Farm and keep up the good work! Diana Ellicott City MD
11/15/2009 3:47:09 PM CST
Pat Bell says ...
I am grateful that you are doing things the right way...However, I am Vegan. I can only hope that the sheep are humanely put to sleep when its their end..... I still think humans can survive on the land alone without killing other species.... Thanks for reading my message..... Peace..............
09/12/2012 11:03:56 PM CDT