CONGRATULATIONS TO OUR WINNER MARY FROM MADISON, WI. THANKS FOR ALL THE COMMENTS!
We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card.
Doug Beretta is a family man. He’s one of four generations in Beretta Family Organic Dairy, a supplier of organic milk for Wallaby Yogurt. The dairy is based on a ranch that was bought in 1948 by Beretta’s grandfather, where the pasture-raised cows graze today. According to Beretta, the advantages of pasture-raising their cows are many. “You’re able to utilize your own land for feed. Organic feed costs are starting to get very expensive so we’re able to use our land to produce as much of the feed as we can.” In addition to the nutritional value of feeding cows on the pasture, “being on grass instead of concrete is a lot easier on the feet and legs of cows,” says Beretta.
Wallaby’s founders were looking for family farms and pasture-based dairies with this type of commitment to their cows and their milk, so partnering with Beretta Family Organics made perfect sense.
What do you think about the changes that Beretta Family Organic Dairy made when they switched from conventional to organic processes? Watch the slideshow above and leave a comment with your answer by September 9th. One comment will be chosen at random to win a $50 gift card to our stores.
Click here to check out Wallaby’s products or visit our stores to taste them for yourself. We carry their full line of organic yogurt as well as their outstanding sour cream!
It is so admirable that Wallaby seeks out people-friendly and cow-friendly suppliers. I think it shows in their yogurt!
09/01/2011 11:38:27 AM CDT
Julie says ...
Great work you're doing at Wallaby! I love how you're working with conscientious local farmers.
09/01/2011 11:41:59 AM CDT
Jennifer Sproha says ...
Thankful for honest suppliers looking out for the best of the farm and mankind. Keep it up!
09/01/2011 11:42:31 AM CDT
katrina says ...
i think this is wonderful!
09/01/2011 11:49:17 AM CDT
Emily says ...
I'm thrilled that they've chosen to make this commitment towards the environment, the cows and the people who eat their delicious yogurt, of which I am happy to be one. They have a really tasty product!
09/01/2011 11:56:53 AM CDT
Desiree Cole says ...
I work at Whole Foods Market, and I learned about the quality standards that Wallaby takes in making their yogurt from a customer one time. I love it when I can learn from people I interact with while I ring up the rest of their groceries. It's all about spreading the the wealth of knowledge.
09/01/2011 12:02:46 PM CDT
Iris Delgado says ...
Great Job Guys!
09/01/2011 12:05:12 PM CDT
Howell says ...
I like that Beretta Family Organic Dairy cares as much about the means and side effects as the end product all of which gain by adhering their core principles.
09/01/2011 12:16:41 PM CDT
Brian Stephenson says ...
Never tried Wallaby but it is exactly the type of company that I would want to support with my dollars. I plan on giving them a try.
09/01/2011 12:26:44 PM CDT
Marion says ...
I hadn't heard of Wallaby yogurt until I saw it on a Whole Foods e-mail I received. I love that they have changed fron conventional to organic and take care of the animals with food from the land. My family only purchases organic yogurt and we will definitely be trying this brand. Keep up your great ethnics.
09/01/2011 12:30:22 PM CDT
Suzette says ...
I love seeing cows graze on the land the way nature intended. Kudos to Wallaby for going back to the basics and doing what's best for their consumers instead of what's best for their profit margin!!
09/01/2011 12:34:43 PM CDT
Josie says ...
I absolutely love Wallaby Yogurt- it's my favorite! Best-tasting, smoothest, creamiest organic yogurt ever!
Thanks to the company's founders for being a great steward with your resources. I will continue to purchase and support this brand.
09/01/2011 12:41:44 PM CDT
Rita Sakitt says ...
They look like nice folks - and I would have liked to hear them explain why organic food makes the cows produce more milk.
09/01/2011 12:47:45 PM CDT
Tracy Smith says ...
Awesome to know that a company still cares about quality over quantity. Love the fact that they are using pasture-fed cattle as their provider for organic milk. Thank you Wallaby.
09/01/2011 12:49:52 PM CDT
kent says ...
I wish more farmers would make the switch. Everyone benefits!
09/01/2011 1:03:56 PM CDT
Melissa Hart says ...
How refreshing! Wish more farmers would take the chance on organic farming. What a better world this could be for the next generation and those that follow.
09/01/2011 1:05:08 PM CDT
Erica says ...
Going organin is better for the cows, the environment, and the consumer!!
09/01/2011 1:28:56 PM CDT
Cindy says ...
I appreciate the extra effort put forth for a more humane farm. Thank you.
09/01/2011 1:38:29 PM CDT
Anna Dorothy says ...
Props for Wallaby yogurt and Beretta Dairy Farm! Organic isn't always more expensive. It makes sense to grow most of your own food for the cows...happy cows. :)
09/01/2011 1:45:09 PM CDT
Lynn says ...
Awesome. Happy cows, happy people. Go Wallaby!
09/01/2011 2:06:36 PM CDT
Mary Capps says ...
I'm delighted to see these changes and I love Wallaby Yogurt! There's was the first supercreamy yogurt I found that *didn't* use high-fructose corn syrup! Yeah Wallaby!
09/01/2011 2:28:29 PM CDT
Melonie says ...
I absolutely love it. I have always enjoyed Wallaby yoghurts, but now I know that there is much more than a good taste and a pretty package involved!
09/01/2011 2:47:49 PM CDT
Becky says ...
Thank you so much for going organic. I tell people that Wallaby yogurt is delicious and creamy. Incidentally, my dad grew up on a farm in Vermont.
09/01/2011 3:11:12 PM CDT
Theresa Shafer says ...
I am proud of you. Keep leading the way to healthier and better food for all of us. Thank you.
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!