Whole Story

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What is this Halal About?

By Allison Burch, July 31, 2011  |  Meet the Blogger  |  More Posts by Allison Burch
CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD.  THANKS FOR ALL OF YOUR COMMENTS! Have you heard of halal? If so, you can skip ahead to the end and enter to win coupons for some tasty, convenient halal-certified prepared foods from Saffron Road. But if you’re scratching your head and asking, “What is this halal about?” Read on! Halal is Islamic dietary law that applies, among other things, to meat and poultry, specifically prescribing certain slaughtering and processing practices. Like some other religious dietary practice, halal prohibits pork and alcohol consumption. In order to provide more options to people following a halal diet, Saffron Road has created the first line of certified halal frozen entrees and they’re currently only available here at Whole Foods Market. Saffron Road features ethnic foods with Indian, Asian and Middle Eastern flavors, as well as chicken nuggets and tenders. All of their products are made with lamb and chicken raised on vegetarian diets, with no added hormones or antibiotics. Plus, all of their products are certified halal by the Islamic Food and Nutrition Council of America (IFANCA). Whether you eat halal because of your religious dietary guidelines or you simply prefer to choose food that’s made with high-quality, responsibly farmed ingredients, then Saffron Road has some tasty offerings for you. Take a look:

Lemongrass Basil Chicken

Roasted white-meat chicken simmered in a lemongrass and basil green curry with green peppers and onions.

Chicken Tikka Masala

Prepared with tender, boneless, chicken, and baked according to authentic traditions with freshly-ground tandoori spices simmered in a savory yogurt and tomato sauce.

Chicken Biryani

Traditionally prepared by cooking Basmati rice with succulent chunks of chicken, cashews and raisins infused with an unmistakable blend of enticing spices, aromas and flavors, including a pinch of saffron salt.

Moroccan Stew

Tender cubes of lamb slowly simmered with sweet potatoes, coriander, cumin, cinnamon and ginger until every drop is perfection. Since it tops delicious couscous, no drop is wasted.

Lamb Saag

Australian lamb slow-simmered with a blend of Indian spices, ginger and yogurt and served on a thick bed of savory Saag, a traditional spinach dish.

Lamb Vindaloo

A spicy Portuguese-Indian curry dish dating back to the 16th century. Australian lamb marinated in an exotic tamarind-infused curry sauce, cumin, hot Indian spices and yogurt, then slow simmered for hours until tender and tangy and served with Basmati rice.

Chicken Pad Thai

A delightful version of the Thai favorite featuring wide flat rice noodles topped with roasted white-meat chicken and simmered with carrots and scallions in an exotic peanut sauce.

Lamb Koftis

Lamb marinated in a secret recipe of the most classic spices, and then formed into traditional koftis, or meatballs. The finishing touch? It's served on a bed of aromatic long grain white rice.

Chicken Nuggets, Chicken Tenders, Chicken Bites and Tandoori Seasoned Chicken Nuggets

Made from the meat of chickens raised on a vegetarian diet and never given antibiotics, ever!

What a line up! Are you ready to try some Saffron Road? Good, because we're ready to give some away. We’ll pick five winners at random to receive five coupons for free Saffron Road entrees. To enter, leave a comment below by August 11 and tell us which of the entrees you’d try first and why.




Maryam says ...
I just read a post from a friend regarding Moroccoan Lamb Stew entree and when I went to the Saffron Roads website I also saw another favorite: Chicken Biriyani!!!! God willing I plan to stop by Whole Foods in Orlando to BUY TWO OF EACH!!!!! I have never tasted them so I hope they are good :O)!!!! I also hope to win a coupon as well so I can get a third of each- hee hee
07/31/2011 3:29:11 PM CDT
Elaine Younes says ...
Thank you Whole Foods for helping us celebrate Ramadan. I would try Moroccan Lamb stew with Couscous because I love lamb and it's halal! Frozen halal food, Ramadan nights, what could be better..Praise God!
07/31/2011 3:46:50 PM CDT
Alia says ...
I would try the chicken tenders... I would also like to try all of them to see which I would like to stock up on for work lunch... Thank you for carrying Halal Products...
07/31/2011 3:48:01 PM CDT
F. Zuberi says ...
I think what you guys are doing is amazing. This is especially helpful for those who don't have a halal market in their area / don't know how to cook. With Ramadan coming up tomorrow, this option is going to help thousands of Muslims. As a Muslim, I thank the good people at Whole Foods Market for having an open mind and not letting the skewed view of Muslims shut your doors to new (profitable) opportunities. Whole Foods Market has gained one more repeating customer and I'm sure it will gain many more because of this decision.
07/31/2011 3:51:48 PM CDT
Maryam says ...
Love lamb saag. Please put them on sale again as we had them in June.
07/31/2011 4:00:17 PM CDT
LOA says ...
I love Saffron Road products and that the meat is humanely treated.
07/31/2011 4:01:21 PM CDT
Abdullah Al-Syed says ...
I recently bought a few Saffron Road entries at Whole Foods in New York, and I was pleasantly surprised to taste authentic Indian cuisine prepared in a way that is compatible with my religious beliefs. The portion size is moderate (go healthy!) but the taste is phenomenal, something which I was not expecting for frozen food. In short, if you are on the lookout for delicious, halal, Indian/Middle Eastern food that requires a minimum of time to prepare, I'd highly recommend Saffron Road. It's also priced very reasonably!
07/31/2011 4:07:48 PM CDT
Abida says ...
I would love to try the Chicken Pad Thai because I've always wanted to try Thai food especially CHicken Pad Thai but I never could because it was not halal. Thanks to Saffron Road, I now can.
07/31/2011 4:23:48 PM CDT
abderrazak Kitsy says ...
Originnally from Morocco, I think the moroccan lamb stew is really close to what our moms use to make at home.
07/31/2011 4:25:36 PM CDT
Merna says ...
They all sound good. I'd probably try the Moroccan Lamb Stew first although I prefer to buy frozen meat entrees without the carbs included. I'd rather make that course one of my choosing, and from scratch.
07/31/2011 4:29:19 PM CDT
Lanna Jones says ...
Oh, definitely the Moroccan lamb! Lamb is my favorite meat. Nom!
07/31/2011 5:11:25 PM CDT
Annia says ...
I've heard that the Moroccan Lamb Stew is really good. And I love couscous. Would want to try that!
07/31/2011 5:16:22 PM CDT
Vertilis says ...
I wish we has this food at wal mart we have no whole foods in Gulfport ms
07/31/2011 5:19:48 PM CDT
Adnan says ...
I can't wait to try the Moroccan Lamb. I studied abroad in Morocco a couple years ago and I fell in love with the food there. Lamb is an integral part of ethnic Moroccan cuisine...I can just the smell of it cooking in the kitchen of my host family's home on couscous Friday mmm
07/31/2011 5:20:30 PM CDT
Dee Dee says ...
Defiantly would try the Lamb Vindaloo and Moroccan Stew, it sound like it would be really good
07/31/2011 5:26:26 PM CDT
michele short says ...
i absolutely love the lamb saag and the chicken tikka masala...those are my go to dinners and they never disappoint!
07/31/2011 5:45:59 PM CDT
Radia Husain says ...
I have some Saffron products in my freezer right now. I love how it is not just halal but there is emphasis on how the animals were raised. I would definitely try any of their chicken breast products.
07/31/2011 6:04:18 PM CDT
Mona says ...
Thanks Whole Foods! I'm really excited to try these out. Cheers, Mona Muslim Whole Foods fan :)
07/31/2011 6:12:51 PM CDT
Rebecca says ...
Hooray!! I hope this means you'll be selling halal products at your Omaha store. I'll try the Chicken pad thai first. I love pad thai and always have to order tofu at restaurants. I can't wait!!
07/31/2011 6:23:05 PM CDT
KathieW says ...
I love Tiki Masala. In a pinch, I would consider these frozen, processed meals even though they are not organic.
07/31/2011 6:30:53 PM CDT
AB says ...
The tandoori chicken nuggets sound great!
07/31/2011 7:05:12 PM CDT
Cynthia(Haleemah)Clouser says ...
First of all I would like to say thank you for understanding and bringing in Halal food to your stores. I personally love Whole Foods ( hope the on in West Seattle,WA gets built)I am celebrating my first Ramadan. I usually make my own meals from scratch, however some already prepared meals are good also.I haven't purchased any Saffron Road meals yet, but I intend to sometime in the next couple of days, when I shop at your store. Again, thank you for understanding the need for healthy foods.
07/31/2011 7:07:13 PM CDT
Fare says ...
Def chicken biryani. Yum... reminds me of my summers spent in India visiting my grandmom and eating the succulent biryani.
07/31/2011 7:36:40 PM CDT
Irum says ...
This sounds exciting. I love chicken tikka!
07/31/2011 7:48:41 PM CDT
Noor says ...
I would definitely want to try the Lemongrass Basil Chicken! It seems like such a nice, light meal. Plus, I think others in the family would enjoy it. Everything is usually very heavy with spices in my family's cooking, so is something different that I would actually be able to eat.
07/31/2011 8:00:58 PM CDT