Whole Story

The Official Whole Foods Market® Blog

What is this Halal About?

CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD.  THANKS FOR ALL OF YOUR COMMENTS! Have you heard of halal? If so, you can skip ahead to the end and enter to win coupons for some tasty, convenient halal-certified prepared foods from Saffron Road. But if you’re scratching your head and asking, “What is this halal about?” Read on! Halal is Islamic dietary law that applies, among other things, to meat and poultry, specifically prescribing certain slaughtering and processing practices. Like some other religious dietary practice, halal prohibits pork and alcohol consumption. In order to provide more options to people following a halal diet, Saffron Road has created the first line of certified halal frozen entrees and they’re currently only available here at Whole Foods Market. Saffron Road features ethnic foods with Indian, Asian and Middle Eastern flavors, as well as chicken nuggets and tenders. All of their products are made with lamb and chicken raised on vegetarian diets, with no added hormones or antibiotics. Plus, all of their products are certified halal by the Islamic Food and Nutrition Council of America (IFANCA). Whether you eat halal because of your religious dietary guidelines or you simply prefer to choose food that’s made with high-quality, responsibly farmed ingredients, then Saffron Road has some tasty offerings for you. Take a look:

Lemongrass Basil Chicken

Roasted white-meat chicken simmered in a lemongrass and basil green curry with green peppers and onions.

Chicken Tikka Masala

Prepared with tender, boneless, chicken, and baked according to authentic traditions with freshly-ground tandoori spices simmered in a savory yogurt and tomato sauce.

Chicken Biryani

Traditionally prepared by cooking Basmati rice with succulent chunks of chicken, cashews and raisins infused with an unmistakable blend of enticing spices, aromas and flavors, including a pinch of saffron salt.

Moroccan Stew

Tender cubes of lamb slowly simmered with sweet potatoes, coriander, cumin, cinnamon and ginger until every drop is perfection. Since it tops delicious couscous, no drop is wasted.

Lamb Saag

Australian lamb slow-simmered with a blend of Indian spices, ginger and yogurt and served on a thick bed of savory Saag, a traditional spinach dish.

Lamb Vindaloo

A spicy Portuguese-Indian curry dish dating back to the 16th century. Australian lamb marinated in an exotic tamarind-infused curry sauce, cumin, hot Indian spices and yogurt, then slow simmered for hours until tender and tangy and served with Basmati rice.

Chicken Pad Thai

A delightful version of the Thai favorite featuring wide flat rice noodles topped with roasted white-meat chicken and simmered with carrots and scallions in an exotic peanut sauce.

Lamb Koftis

Lamb marinated in a secret recipe of the most classic spices, and then formed into traditional koftis, or meatballs. The finishing touch? It's served on a bed of aromatic long grain white rice.

Chicken Nuggets, Chicken Tenders, Chicken Bites and Tandoori Seasoned Chicken Nuggets

Made from the meat of chickens raised on a vegetarian diet and never given antibiotics, ever!

What a line up! Are you ready to try some Saffron Road? Good, because we're ready to give some away. We’ll pick five winners at random to receive five coupons for free Saffron Road entrees. To enter, leave a comment below by August 11 and tell us which of the entrees you’d try first and why.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

301 comments

Comments

Ahtesham Ahmed says …

You guys are awesome for bringing us more choice in food. I have never been to wholefoods but I cant wait to become a customer. As a local Houston resident, I have tried all the basic Halal items such as the indian and pakistani dishes. Having variety of other types of food including asian, the lemongrass, nuggests is more enticing to me. Let the sky be your limit here. Differentiate!

Samia says …

Sounds delicious! Thank you whole foods for stepping out and officially recognizing Ramadan!

eh says …

I've already tried the moroccan lamb stew and I'm in love...with a frozen dinner...who knew?!

E. Said says …

This sounds just terrific. I am going to buy and in fact stock up on that. That will save me a long drive to Fremont and Newark for halal meat and foods. Thanks Whole Foods.

tugba says …

I would like to try chicken tenders.

Sally Morsy says …

I am so excited to see that a national chain has decided to sell halal items! I am thankful that Whole Foods has opened their hearts and minds to Muslims, when so many others have shut them in our faces! Thank you! That being said, I would love to try the Chicken Pad Thai. It is one of my favorite Thai meals!

Jodi Trombley says …

Kudos to Whole Foods for providing millions of Muslims with a tasty and wholesome product! I will definitely be making a trip to my local store and look forward to trying them soon.

Amer says …

Thank you WholeFoods for promoting Halal products you decided to sell. Nice to see a National big chain make a stand for the Muslim community. This is good business sense.

Ali says …

Thank you Whole Foods!!!! This is so awesome!

Gulay says …

Thank you for celebrating Ramadan!

Sumayya S. says …

Assalamu alaykum. I would love to try the Chicken Pad Thai, it looks wonderful! Can't wait to get my hands/mouth on it.

Nida says …

I would try Lemongrass Basil Chicken & Chicken Pad Thai - these are the two things you can't/shouldn't go wrong with and they do look pretty good so hopefully I'll be trying all the entrees!

Aaisha B says …

I would love to try the Lemon Grass Basil Chicken, just because I've seen this dish featured on many American menus but never tried it since it was never halal...and the Lamb Vindaloo, since Vindaloo is fun to say. :) Thanks Whole Foods for recognizing the Muslim market!

shahina says …

I just wanted to say that it is great having ready made halaal meals available to us. We are from South africa where halaal food was easily available, so it was tough when we got here. I am really pleased that Whole foods and Saffron Road have come together with this range. I have tried the moroccon stew and i must say i cannot wait to try the others.

Dr Ismail says …

Wholefoods has made another customer. I will DEFINITELY be sharing this with all of my colleages and friends. I've often gotten questions from my patients about "halal" meat and what they have heard about it and it's benefits. Now I can point them in this direction for more info, and to your stores for a reliable place to get halal food! Thank you

Aamina says …

Excellent!

Tasneem M. Raja says …

I would like to try the Tandoori chicken nuggests. So nice, chicken nuggets with a twist.

sym says …

I would like to try chicken pad thai, never could since I couldn't find a halal one. Also, chicken biryani and chicken tikka sound good! Thanks whole foods.

Harrison says …

This is some goood stuff. I love the biryani and just saw the lemongrass chicken which i am going to try next...mmmmm

Shaheen says …

Thank you Whole Foods for your consideration towards the Muslim community and for helping us celebrate Ramadan! More reasons to love you :) I would definitely try the Chicken Pad Thai! I love thai food, but always stick to the seafood dishes on the menu. I can't wait to have thai with chicken! And next would be chicken biryani! Biryani takes a lot of time to make, and when you're craving it you don't want to spend half the day making it - so I'm def. looking forward to having it on-demand in my freezer :)

Mikki says …

I think I would try the chicken tenders first!!!!! So excited to see halal selections at Whole Foods!!!!!!:)

Sarah says …

All of the Saffron Road meals sound and look delicious, and I hope to try them all soon! However, I think I would try the Chicken Biryani one first because my friend from Pakistan has often told me how much he likes this dish. I very much enjoy basmati rice and saffron, and I would love to find out how Saffron Road's version of this famous dish tastes. :-)

emine k. says …

I would love to try the chicken biryani because I can't make it at home since it has so many ingredients.

Youssef says …

Are these available at all Whole Foods locations or only in select markets?

Bobby H says …

@Youssef, Saffron Road is nationally available at Whole Foods Market stores, however selection may vary from store to store. Contact the store to check that they have exactly what you want and if they don’t you can always request that they order it.

Allie says …

Yum! Chicken Tikka Masala and Chicken Pad Thai would be my first choices.

Abby says …

I would try the nuggets first. God knows its been years since I've had chicken nuggets in the states.

Mona says …

All of the entrees look very appealing but the Moroccan Stew would be the one I would want to try first!

WFrocks says …

Lamb saag or Chicken Briyani would be my choice because we make them at home and found them delicious.

Jade Burnham says …

Really curious to see if you have vegetarian or even vegan meals available. Keep up the good work ! - Jennifer

Rida says …

I've always wanted to try chicken pad thai, but i always had to get it with tofu, so i'll be trying that first!!! excited! :)

Jonathan Freed says …

I applaud the addition of Halal products to your inventory. Question: Can a product be both Halal & Kashrut (Kosher)? That would be a socially blessed event. I plan to have the Moroccan Lamb Stew served over פתיתים, Israeli couscous.

Joanna says …

Had the chicken biriyani for suhoor (pre-fasting, early am meal). very easy to prepare and so tasty. I will be making these daily. tomorrow: chicken tikka masala

bogganlass says …

I had been eyeing the Lamb Vindaloo in the freezer case, just to say I tried vindaloo, but that Lamb Koftis looks interesting too.

Sylvia says …

These all sound fantastic! I would try the Lemongrass Basil Chicken first because I adore lemongrass. I'm also interested in trying this high-quality chicken.

Heather D. says …

I would love to try the Moroccan Stew (though all of the flavours love tasty) as I am trying to add lamb to my diet. I also want to be able to give my Mom a review on the dish ;) I don't eat either halal or kosher because of religious beliefs but I do like the requirement that they subscribe to.

JB says …

“Halal food preparation is unsanitary and cruel to animals. I regret that I will no longer be a customer in your store. The corporate decision was unwise; halal food is “blessed” by an imam who includes in the prayer a curse for all non-muslims who consume it. I would feel very uncomfortable having to check each purchase there, and offering this alternative was a poor business choice”

Amber says …

What a beautiful, brave thing for a mainstream company to do, fighting for the cause of equality. Many thanks to Whole Foods for their dedication to fair practice. And I can't wait to try the lemongrass basil chcken - I love Thai flavors!!!!

Sameer says …

Appreciate your good work ,we will defntly buy food from you keep it up

Nadine says …

The chicken tikka masala and the lemongrass basil chicken sound wonderful. I would definitely try those. I support any company that practices responsible farming. Can't wait to try your meals.

Sediqa says …

I would try the lemongrass basil chicken because its a traditional meal, however it has a kick to it by using lemongrass. Lemongrass is used but its not an essential spice in traditional cookings so I would love to try it!

Teresa Prichard says …

It would be lemongrass basil chicken because I love chicken and basil, but wonder what it would taste like with lemongrass.

Irum says …

This sounds exciting. I love chicken tikka!

KathieW says …

I love Tiki Masala. In a pinch, I would consider these frozen, processed meals even though they are not organic.

Rebecca says …

Hooray!! I hope this means you'll be selling halal products at your Omaha store. I'll try the Chicken pad thai first. I love pad thai and always have to order tofu at restaurants. I can't wait!!

Adnan says …

I can't wait to try the Moroccan Lamb. I studied abroad in Morocco a couple years ago and I fell in love with the food there. Lamb is an integral part of ethnic Moroccan cuisine...I can just the smell of it cooking in the kitchen of my host family's home on couscous Friday mmm

Dee Dee says …

Defiantly would try the Lamb Vindaloo and Moroccan Stew, it sound like it would be really good

Merna says …

They all sound good. I'd probably try the Moroccan Lamb Stew first although I prefer to buy frozen meat entrees without the carbs included. I'd rather make that course one of my choosing, and from scratch.

abderrazak Kitsy says …

Originnally from Morocco, I think the moroccan lamb stew is really close to what our moms use to make at home.

Maryam says …

Love lamb saag. Please put them on sale again as we had them in June.

Pages