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What is this Halal About?

CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD.  THANKS FOR ALL OF YOUR COMMENTS! Have you heard of halal? If so, you can skip ahead to the end and enter to win coupons for some tasty, convenient halal-certified prepared foods from Saffron Road. But if you’re scratching your head and asking, “What is this halal about?” Read on! Halal is Islamic dietary law that applies, among other things, to meat and poultry, specifically prescribing certain slaughtering and processing practices. Like some other religious dietary practice, halal prohibits pork and alcohol consumption. In order to provide more options to people following a halal diet, Saffron Road has created the first line of certified halal frozen entrees and they’re currently only available here at Whole Foods Market. Saffron Road features ethnic foods with Indian, Asian and Middle Eastern flavors, as well as chicken nuggets and tenders. All of their products are made with lamb and chicken raised on vegetarian diets, with no added hormones or antibiotics. Plus, all of their products are certified halal by the Islamic Food and Nutrition Council of America (IFANCA). Whether you eat halal because of your religious dietary guidelines or you simply prefer to choose food that’s made with high-quality, responsibly farmed ingredients, then Saffron Road has some tasty offerings for you. Take a look:

Lemongrass Basil Chicken

Roasted white-meat chicken simmered in a lemongrass and basil green curry with green peppers and onions.

Chicken Tikka Masala

Prepared with tender, boneless, chicken, and baked according to authentic traditions with freshly-ground tandoori spices simmered in a savory yogurt and tomato sauce.

Chicken Biryani

Traditionally prepared by cooking Basmati rice with succulent chunks of chicken, cashews and raisins infused with an unmistakable blend of enticing spices, aromas and flavors, including a pinch of saffron salt.

Moroccan Stew

Tender cubes of lamb slowly simmered with sweet potatoes, coriander, cumin, cinnamon and ginger until every drop is perfection. Since it tops delicious couscous, no drop is wasted.

Lamb Saag

Australian lamb slow-simmered with a blend of Indian spices, ginger and yogurt and served on a thick bed of savory Saag, a traditional spinach dish.

Lamb Vindaloo

A spicy Portuguese-Indian curry dish dating back to the 16th century. Australian lamb marinated in an exotic tamarind-infused curry sauce, cumin, hot Indian spices and yogurt, then slow simmered for hours until tender and tangy and served with Basmati rice.

Chicken Pad Thai

A delightful version of the Thai favorite featuring wide flat rice noodles topped with roasted white-meat chicken and simmered with carrots and scallions in an exotic peanut sauce.

Lamb Koftis

Lamb marinated in a secret recipe of the most classic spices, and then formed into traditional koftis, or meatballs. The finishing touch? It's served on a bed of aromatic long grain white rice.

Chicken Nuggets, Chicken Tenders, Chicken Bites and Tandoori Seasoned Chicken Nuggets

Made from the meat of chickens raised on a vegetarian diet and never given antibiotics, ever!

What a line up! Are you ready to try some Saffron Road? Good, because we're ready to give some away. We’ll pick five winners at random to receive five coupons for free Saffron Road entrees. To enter, leave a comment below by August 11 and tell us which of the entrees you’d try first and why.

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301 comments

Comments

F. Zuberi says …

I think what you guys are doing is amazing. This is especially helpful for those who don't have a halal market in their area / don't know how to cook. With Ramadan coming up tomorrow, this option is going to help thousands of Muslims. As a Muslim, I thank the good people at Whole Foods Market for having an open mind and not letting the skewed view of Muslims shut your doors to new (profitable) opportunities. Whole Foods Market has gained one more repeating customer and I'm sure it will gain many more because of this decision.

Alia says …

I would try the chicken tenders... I would also like to try all of them to see which I would like to stock up on for work lunch... Thank you for carrying Halal Products...

Maryam says …

I just read a post from a friend regarding Moroccoan Lamb Stew entree and when I went to the Saffron Roads website I also saw another favorite: Chicken Biriyani!!!! God willing I plan to stop by Whole Foods in Orlando to BUY TWO OF EACH!!!!! I have never tasted them so I hope they are good :O)!!!! I also hope to win a coupon as well so I can get a third of each- hee hee

Elaine Younes says …

Thank you Whole Foods for helping us celebrate Ramadan. I would try Moroccan Lamb stew with Couscous because I love lamb and it's halal! Frozen halal food, Ramadan nights, what could be better..Praise God!

Annia says …

I've heard that the Moroccan Lamb Stew is really good. And I love couscous. Would want to try that!

Mona says …

Thanks Whole Foods! I'm really excited to try these out. Cheers, Mona Muslim Whole Foods fan :)

michele short says …

i absolutely love the lamb saag and the chicken tikka masala...those are my go to dinners and they never disappoint!

Radia Husain says …

I have some Saffron products in my freezer right now. I love how it is not just halal but there is emphasis on how the animals were raised. I would definitely try any of their chicken breast products.

AB says …

The tandoori chicken nuggets sound great!

Fare says …

Def chicken biryani. Yum... reminds me of my summers spent in India visiting my grandmom and eating the succulent biryani.

Noor says …

I would definitely want to try the Lemongrass Basil Chicken! It seems like such a nice, light meal. Plus, I think others in the family would enjoy it. Everything is usually very heavy with spices in my family's cooking, so is something different that I would actually be able to eat.

L M says …

Moroccan Lamb :) Lamb stew is delicious and couscous is very healthy!

Jamal Obeid says …

The pad Thai looks amazing. Thank You saffron road for being brave and doing this.

Ozair Abbasi says …

I have never tried Saffron Road products but the Tandoori chicken nuggets sounds and looks amazing.

Umrayhanah says …

Thanks so much for contributing to our blessed month! I love the ease of frozen meals and these look delicious! I would try the lamb with cous cous, because that is a difficult dish to make homemade. My family and I plan on visiting a local store next week to stock up! Peace! :)

zainab says …

thank you Whole Foods for offering this option! will need to check it out before deciding which to try first :)

Heather says …

I've tried a few of the Saffron Road meal already, chicken biryani and chicken tikka masala. I am amazed that any frozen food product could taste this good! I've already been back to Whole Foods to buy the meals again. I would love to try the Moroccan lamb stew!

David says …

Chicken Pad Thai

Jessica Meade says …

Oh, wow! They all sound delicious, but I'm most excited to try the Lamb Vindaloo!

Marianna says …

Would love to try the chicken pad tai.

Zarya says …

Thank you Whole Foods. I just heard you guys started selling some halal foods. I haven't shopped there before, but I will now. You got yourself a new customer.

Richard says …

Yes, this is great. I am learning more and more by reading this blog and doing my research. I see that the chicken products are Certified Humane. I always by eggs with that certification on them. Thanks again Whole Foods!

Robert Melczarek says …

Lamb Saag, because I'm an Australian who misses Australian lamb.

Talal says …

Excellent idea, I would love to try all Saffron products starting with the Chicken Pad Thai. I heard about them before but never had the pleasure to taste it.

Nikki Dority says …

I would try the Lemongrass Basil Chicken. It sounds so good. And the chicken used its antibiotic free!

Mariam says …

Kudos to Whole Foods team for their halal food Ramadan campaign! I'd try the Chicken Pad Thai first :)

Katherine says …

Love the curry option!

Tanweer Hussain says …

I will try Kofta and Chicken Product as I like them. I also love Chicken Biryani.

Johanna says …

I would try all they are perfect for quick meals, and meals the kids can prepare easily too. Knowing they are Halal and from Whole Foods I feel good giving it to my children as I am A Muslim and eat Halal only! I currently already buy Saffron Foods Chicken Biriyani and Lamb SOOO YUMM!

luis says …

Chicken pad Thai sounds Amazing!!

Mariam says …

Wow these sound delicious!! I would totally love to try the Lamb Vindaloo. It sounds so delicious, and it's wonderful to see that halal food is more accessible then before!

Monika says …

Would definitely try the chicken pad thai first since I'm a big fan of Thai food and it's always a challenge to find halal meat in restaurants that aren't Pakistani or Indian. It's very exciting to know that I wouldn't have to be a vegetarian for the majority of the time once these items are widely available =)

Allison B says …

@JB and @Diane Kelley All of the products in our stores must meet our strict Quality Standards and Saffron Road is no exception. You can access our Quality Standards on our website at: http://www.wholefoodsmarket.com/products/quality-standards.php You can find out more about Saffron Road and their products on their website at: http://www.saffronroadfood.com/faq/

Aya says …

Chicken Pad Thai because I love pad thai and the halal part makes it even better!!

Sana K says …

Wow the list of products they have is great! I'd love to try the Lemongrass Basil Chicken. I've recently started shopping at Whole Foods and seeing that it caters to Halal eaters is awesome! Cant wait for my next trip to grab a few boxes of these

Yvonne says …

Thank you for this article that makes it easy to understand halal and what Saffron Road has to offer to halal consumers. I've personally tried all of the entrees and the chicken products and I love them--and I love to cook! It's so nice to have the option and not have to worry about whether the food is truly halal or if it is healthy for us. I feel good about purcashing, eating and serving anything from Saffron Road. Thank you, Whole Foods for reaching out to us!

TB says …

Cannot wait to try the Halal line up from the best supermarket around!

Fatima says …

I've already tried the biryani and lamb saag...delicious! I will definitely be trying out the chicken nuggets for my son. I buy another brand of halal nuggets, but prefer to give him all natural, organic food. Thanks for bringing my halal and organic worlds together!

Hannan says …

Thank you for arranging these food items, specially during the month of Ramadan. These items will help bring easy food at the table during this month. For communities with lots of students this will be a great place to pick up food during breaking of the fast. Thank you Whole Food for taking such a great step toward helping communities.

Sama says …

The descriptions all sound so wonderful. However I am very excited to try the lamb saag.

amina says …

um, i want ALL OF THEM. but if i had to choose one, i would say the moroccan stew, because i have a weakness for both lamb and couscous. it sounds rich and warm and meaty and could be the perfect comfort food during ramadan.

Afia says …

Thanks Whole Foods for not shying away from a whole community of carnivores ;) I'd love to try the Chicken Pad Thai because I've never seen a halal frozen version of thai food before!

Maryam K says …

I would try the morroccan lamb stew because i have never seen anything like it in a frozen variety and would love to try and taste those amazing flavors!

Ayana says …

I would try the lamb stew. I've never had lamb stew before and haven't eaten lamb in over a year (too much fat). But this looks like it's healthier than most lamb products and definitely worth trying.

Erin Anderson says …

Chicken Biryani is the one that I would try first because I love Basmati rice and I love the combination of cashews, peanuts and raisins. I would also love the Moroccan Lamb Stew, as I LOVE Moroccan food and lamb is one of my favorite meats.

eM says …

I'm so glad you are bringing these items to your stores. I would love to try the Tandoori Seasoned Chicken Nuggets because it sounds so delicious!

Christine says …

I'd like to try the Morrocan Lamb Stew and the chicken tenders for my daughter. I actually went to Whole Foods and picked up some of these after I read about them being the first major retailer doing a Ramadan promotion. I wanted to show my support and how much I appreciate the company acknowledging us!

Maryam says …

I would try the Moroccan Stew. I LOVE Moroccan food!

hanane says …

hi there...thanks so much for jumping on the halal band wagon...I am always seeking halal options and i am excited to try saffron road...looks delicious! i would try the chicken strips bc my toddler might actually like it:) Coupons would be greatly appreciated-hana

sajida says …

Which stores has chicken tenders and nuggets etc ?

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