Whole Story

The Official Whole Foods Market® Blog

What's New: March to a Different Drummer

Hup, two, three, four…we’ve got some great new products and more. Such innovation can’t be beat, and all our quality standards they meet. Stop on by and step through our doors, because you’ll only find these items in our stores. Naked 32 oz Pure Coconut Water
  • 100% pure coconut water from Brazil—no added sugar or preservatives
  • Coconut water is nature’s hydration solution, delivering vitamins, minerals, potassium and other electrolytes to your body
  • Can’t get enough coconut water? Keep this new larger size on hand
EVOL Flatbread Pizza
  • Like all EVOL products, these are made with fresh ingredients, including meats and cheese from animals raised without antibiotics and added growth hormones (rBST)
  • The perfect little pizza for a quick meal or entertaining party bites
  • Choose from BBQ Chicken & Mozzarella; Italian Sausage & Caramelized Onion; Portabella, Pesto & Goat Cheese; and Grilled Chicken & Roasted Veggies
Zevia Natural Diet Soda
  • Zero calorie soda sweetened with stevia
  • Stevia is an herb native to South America that’s sweeter than sugar but has no calories and no effect on blood sugar levels
  • Try these flavors, only available at Whole Foods Market: Caffeine-Free Cola, Cream Soda, Grape, Grapefruit and Mountain Z
What new products put a spring in your step? Feel free to share a silly rhyme in the comments below.

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Eva says …

I just read the comments from the person who couldn't thought that EVOL was the wrong name for a flatbread ... Personally, I LOVE it, since I immediately associate it with "EVOLUTION" OR EVOLVED which the person who didn't recognize LOVE in that word clearly doesn't have. There is always regular pizza ...I am grateful for the creator and evolved human spirit!

Mi says …

I don't want to try evil products. Seems wrong you know? :)

Mi says …

"the product namer for the flatbread company is losing out on all the faithful churchy types who have money to spare for theses type of endeavors...." EVOL = evil geez what a way to trash your own product. Hire me! I could name it better and more carefully

Bepkom says …

@Mi: Thank you for sharing your observation. The company name is 'LOVE' spelled backwards.

Ricardo says …

Correction ...the product I was referring to is Zevia..the drink...thanks

Ricardo says …

Regarding WholeFoods description of the ingredients in Stevia...yes it has Stevia in it...and ...it's not the main sweetener...they use a alcohol sugar and very little Stevia...how they get away with this labeling is beyond me...as a Cancer patient I was told by my Doctor not to drink it as alcohol sugar do have a glycemic index and there is no science behind the claim it won't raise sugar levels...RD

Birgitta says …

Has anybody tasted zevia soda? Interested in the sweeter that is hopefully safer than others used. This product is using stevia.