Whole Story

The Official Whole Foods Market® Blog

What's New in the Whole Body Department

When you’re in our stores, do you make it a point to visit our Whole Body department or do steer clear of all those unfamiliar lotions and potions?

It’s true our supplement and body care aisles look pretty different from what you see in conventional supermarkets or drug stores but they are filled with some really cool finds that our buyers carefully select to meet our high standards.

That means the supplements in Whole Body don’t contain things like  artificial colors, flavors, sweeteners and preservatives, unnecessary fillers and hydrogenated fats. Those same high standards are applied to our personal care products, as well.

In fact, we encourage our vendor partners to use plant-based and naturally-derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients.

And, we do not allow any animal testing for any of our personal care products, ever.  In addition, we’ve created a set of top tier Premium Body Care® standards that raises the bar still further. Look for the products marked with our Premium Body Care seal and get a list of the Premium Body Care products your store carries on their store web page.

Now that you know a little more about what the Whole Body department is about, let me fill you in on some of the new products that have come out this month. Check back too, because I’ll be sending out more updates each month.

Now you’ll have a good reason to venture into Whole Body!

Britenz Brush-On Teeth Whitener

  • A convenient teeth whitening pen with a brush-on applicator; no messy trays or strips and no rinsing
  • Has a fresh, natural peppermint flavor
  • A portion of Britenz profits goes to organizations providing oral care for kids in the US and abroad

The Natural Dentist Healthy Moisture Dry Mouth Rinse

  • Hydrates dry tissue and maintains moisture balance
  • Freshens breath

The Natural Dentist Plaque Zapper Fluoride-Free Natural Gel Toothpaste

  • A fluoride-free toothpaste for kids
  • Formulated without SLS (sodium lauryl sulfate), artificial sweeteners, flavors or colors

Kiss My Face Triple Action Paste and Triple Action Paste with Anticavity Fluoride

  • No SLS, parabens, artificial flavors, colors or sweeteners
  • Great tasting mint flavor for fresher breath
  • Available with or without fluoride

Everyone Soap

  • A 3-in-1 soap — body wash, bubble bath and shampoo — for the whole family
  • Gentle, moisturizing and fragrant
  • Available in Coconut + Lemon, Lavender + Aloe and Citrus + Mint varieties


  • Just nine carefully chosen ingredients per bar
  • Made with whole fruits and nuts for sweet and salty flavor with lots of texture and crunch
  • Flavors include Apple Turnover, Bananas Foster, Cherry Cobbler and Roasted Nut Roll


  • Delectable combinations of whole grains, chunky nuts and delicious fruit served up in a convenient bar
  • Vegan, includes raw ingredients and enrolled in the Non-GMO Project
  • New flavors include Peanut Butter Burst, Peanut Butter Chocolate Chip, Double Chocolate and Superfruit Slam made with organic acai and organic wheatgrass

Two Degrees

  • Food bars made with natural ingredients including nut-free and vegan options
  • For each food bar purchased, a medically formulated nutrition pack (RUTF, endorsed by the World Health Organization) is donated to a child suffering from malnutrition in a developing nation
  • Chocolate Banana, Chocolate Peanut, Cherry Almond and Apple Pecan

That’s it. Fruit Snack Bars

  • Convenient fruit bars that are vegan, kosher
  • Made with only two ingredients: fruit and fruit! No added sugar, no nuts
  • 100 calories and 3g of fiber per serving

Keep in mind that these are brand new products and the selection in each store might vary, so you might want to check with them first if you see something here you like.

Do you shop in our Whole Body department? What are some of your favorite products?

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Suzie says …

I am trying to find the grape seed enriched fragrance and sls free shampoo bar. Do yo have that?

says …

@Suzie Since each store does things a little differently, the best way to get the most accurate and complete information regarding the product you’re seeking is to reach out to your store directly. The link below will help you identify the contact information for your store and a Team Member there will be happy to chat with you. http://www.wholefoodsmarket.com/stores

Jen Fasulo-Robertson says …

The closest Whole Foods to me is on 7th Ave & 24th Street in Manhattan, and they have a huge and glorious Whole Body storefront, but they don't yet carry my newly discovered favorite facial products by Be Natural Organic. Please, pretty please start carrying it! It's low toxic and it is the only thing I've found so far (besides homemade cleansers) that my red-headed freckly face isn't allergic to.

says …

@jen Thank you for suggesting that Whole Foods Market stocks Be Natural Organics. Because much of the company’s product sourcing is done locally and regionally, I would encourage you to reach out to your local store directly with your request. This flexibility allows every one of our stores to best serve the needs and requests of local shoppers. The link to the contact information for your store is below. http://wholefoodsmarket.com/stores/chelsea/

David Melick says …

The Genuardi's store in Doylestown, PA is for sale and it would be perfect for Whole Foods to buy. The area is very interested in Organic & Natural foods.

says …

@Dottie So glad to hear you enjoy your shopping experience. Unfortunately the items available for online shopping are very limited, as they are with most groceries. Thank you for your inquiry regarding a store location request. I have sent you an email regarding the process of requesting a new store location.

mary ann medhurst says …

in november 2011 i was in virginia and purchased bath salts. the whole foods in sarasota fl does not carry this product. how can i purchase it? thank you

says …

@Mary Ann Your Sarasota store may be willing to order this product for you. I encourage you to reach out to them directly to pursue this option. Their contact information is below. http://wholefoodsmarket.com/stores/sarasota/

Dottie says …

I have only had the pleasure of shopping at one of your stores when I was in South Florida. I love the beauty, cleanliness, and personality of the store. My favorite product, a goat's milk soap, Zumbar patchouli does not appear to be available for online shopping from Whole Foods. Plus I would like to see a store open closer to my home which is in south Georgia.. Are there any plans to open any stores south of Atlanta??

zarin says …

looking for men's aluminum free deoderant/ antiperspirants. I frequent the market at squareone, mississauga.

Marc says …

Does Whole Foods carry the Kiss My Face line of Moisture Shave products?

Nikki - Community Moderator says …

@MARC - While that line is common throughout our stores, our products can sometimes vary between locations. I would suggest reaching out to your local store to confirm.

fischer-h says …

I am looking for a body wash for sensitive skin - so far we have tried Pacifica and Dessert Essence but unless we use Coconut, it is still not gentle enough. Do you have a recommendation that I could by in a larger size but less than a gallon. Thanks, Heidi

Nikki - Community Moderator says …

@FISCHER - Since our Whole Body products differ between locations, it would be best to ask for suggestions from your local store. They will be happy to help based on the items they carry.

Dianne mecklenburg says …

I live in Switzerland and was traveling with a friend who had very special plastic, refillable bottles. I have looked everywhere on your sites to find them but have not succeeded. They are very "squeezable" and fine. 1) do you know which bottles I could be describing and 2) if yes, how can I order them to be shipped to Europe? Thank you for taking the time to reply, Dianne

Nikki - Community Moderator says …

@DIANNE - Was this a refillable water bottle or a 365 bottled water? If it was a 365 bottle, we do not currently shop internationally. If it was a refillable bottle, I would suggest reaching out to the store directly where you saw these. They will be happy to let you know the vendor and it's possible that company ships internationally.

Linda orozco says …

Iam looking for a bath soap called zumbar goat milk soap one slice fits all ,it's shaped like a slice of cake the soap is brown,can you please tell me if you carry this soap at your store in fox valley in nepervill, I'll , thank you Linda Orozco

Nikki - Community Moderator says …

@LINDA - Since our exact products differ between locations I would suggest calling that store directly to find out what they have in stock!

jack says …

do you carry dr wheatgrass products? jack

Nikki - Community Moderator says …

@JACK - Our exact product options differ between stores. Check with your local store to see if they have this in stock!

shehayla says …

I have purchased goatmilk soap in your store in the past that I love. It comes tied together in threes and also individually. The bars are square with rounded edges and are in unusual colors and scents. They range from beautiful gold, creamy white and wine colored (pomegranete). Scents other than pomegranete are citrusy orange and scents I can't recall right now. I was told in the store at Bridgeport that you no longer carry this soap. What I would like to know if this is true or not and if so who produced the one you did carry? The clerk thought it was a company called Canus. When I looked on line at their site I didn't find the produt you carried. The soap you sold had no packaging other than small paper bags that you could slip the bars into. I neglected to keep one. Pls. Help! Thanks

Nikki - Community Moderator says …

@SHEHAYLA - Since our vendors differ between stores, I would suggest checking with the store directly. A team member in Whole Body leadership should be able to find which type of soap it is.

Debbie says …

Do you carry "Kiss My Face" products and lotions?

Nikki - Community Moderator says …

@DEBBIE - Most of our stores should but our exact products differ between locations. Check with your local store directly to see what they have in stock.

Alfredo Guardado says …

the goat milk soap with coconut oil, it has no wrapper except the brown bag in your wholdbody department. can you send me the ingredients , and some details about the soaps thank you,

Nikki - Community Moderator says …

@ALFREDO - Since our products/vendors differ between stores, check with your local store directly so they can give you more information about the product.

Denard Walker says …

Wanted to know if your store carries Sulfate-free toothpaste. Do you carry the brand Toms of Maine.

Nikki - Community Moderator says …

@DENARD - While most of our stores carry Tom's of Maine, I would suggest checking with your local store to make sure before you head over.