Whole Story

When you’re in our stores, do you make it a point to visit our Whole Body department or do steer clear of all those unfamiliar lotions and potions?

It’s true our supplement and body care aisles look pretty different from what you see in conventional supermarkets or drug stores but they are filled with some really cool finds that our buyers carefully select to meet our high standards.

That means the supplements in Whole Body don’t contain things like  artificial colors, flavors, sweeteners and preservatives, unnecessary fillers and hydrogenated fats. Those same high standards are applied to our personal care products, as well.

In fact, we encourage our vendor partners to use plant-based and naturally-derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients.

And, we do not allow any animal testing for any of our personal care products, ever.  In addition, we’ve created a set of top tier Premium Body Care® standards that raises the bar still further. Look for the products marked with our Premium Body Care seal and get a list of the Premium Body Care products your store carries on their store web page.

Now that you know a little more about what the Whole Body department is about, let me fill you in on some of the new products that have come out this month. Check back too, because I’ll be sending out more updates each month.

Now you’ll have a good reason to venture into Whole Body!

Britenz Brush-On Teeth Whitener

• A convenient teeth whitening pen with a brush-on applicator; no messy trays or strips and no rinsing
• Has a fresh, natural peppermint flavor
• A portion of Britenz profits goes to organizations providing oral care for kids in the US and abroad

The Natural Dentist Healthy Moisture Dry Mouth Rinse

• Hydrates dry tissue and maintains moisture balance
• Freshens breath

The Natural Dentist Plaque Zapper Fluoride-Free Natural Gel Toothpaste

• A fluoride-free toothpaste for kids
• Formulated without SLS (sodium lauryl sulfate), artificial sweeteners, flavors or colors

Kiss My Face Triple Action Paste and Triple Action Paste with Anticavity Fluoride

• No SLS, parabens, artificial flavors, colors or sweeteners
• Great tasting mint flavor for fresher breath
• Available with or without fluoride

Everyone Soap

• A 3-in-1 soap — body wash, bubble bath and shampoo — for the whole family
• Gentle, moisturizing and fragrant
• Available in Coconut + Lemon, Lavender + Aloe and Citrus + Mint varieties

LÄRABAR Über

• Just nine carefully chosen ingredients per bar
• Made with whole fruits and nuts for sweet and salty flavor with lots of texture and crunch
• Flavors include Apple Turnover, Bananas Foster, Cherry Cobbler and Roasted Nut Roll

PROBAR

• Delectable combinations of whole grains, chunky nuts and delicious fruit served up in a convenient bar
• Vegan, includes raw ingredients and enrolled in the Non-GMO Project
• New flavors include Peanut Butter Burst, Peanut Butter Chocolate Chip, Double Chocolate and Superfruit Slam made with organic acai and organic wheatgrass

Two Degrees

• Food bars made with natural ingredients including nut-free and vegan options
• For each food bar purchased, a medically formulated nutrition pack (RUTF, endorsed by the World Health Organization) is donated to a child suffering from malnutrition in a developing nation
• Chocolate Banana, Chocolate Peanut, Cherry Almond and Apple Pecan

That’s it. Fruit Snack Bars

• Convenient fruit bars that are vegan, kosher
• Made with only two ingredients: fruit and fruit! No added sugar, no nuts
• 100 calories and 3g of fiber per serving

Keep in mind that these are brand new products and the selection in each store might vary, so you might want to check with them first if you see something here you like.

Do you shop in our Whole Body department? What are some of your favorite products?