Whole Story

The Official Whole Foods Market® Blog

Whole Body Exclusives

By Jeremiah McElwee, June 18, 2008  |  Meet the Blogger  |  More Posts by Jeremiah McElwee
Hey fellow Whole Bodies! Jeremiah here, the Senior Global Whole Body Coordinator. Having been in the natural products industry for 15 years I have never seen a more exciting time than now. Check out the shelves this month for all kinds of fun EXCLUSIVE products launching. Many of them are what we call "mission driven" or, in other words, they support a cause besides just making a profit. For instance, we are launching three new soaps from Alaffia (check out Jessica Johnson's Whole Trade post for more scoop on these), which directly support the small community of Togo, West Africa. This is also a Whole Trade Guarantee group of products so we donate 1% of our sales to the Whole Planet Foundation on those items too!  Another great story is the three soaps from Save Your World (SYW). Not only do these soaps smell and feel great but for every bar you purchase SYW leases one acre of Rainforest for one year preserving it from being chopped down! So check out Whole Body and make a difference while you take a shower!!! (And, oh yeah, of course all of the exclusive products meet our new super clean Premium Body Care Standards!)




PP says ...
There is an ECOFAKE body care war going on at my mall located in Oak Brook, IL. There is Aveda, LUSH, Body Shop, Origins, the list goes on. But WHERE'S WHOLE FOODS? Why not open up a stall in the mall featuring your premium body care line? For some reason, people have this mentality that when they want body care products, they go to the mall and not a grocery store. I understand opening a store would be costly, thus why not a STALL? And even better, a solar powered stall since this mall is outdoors. But that might be pushing it...SAVE US FROM THE ECOFAKES. GIVE US THE REAL DEAL.
06/19/2008 11:45:55 AM CDT
mod*mom says ...
i LOVE the new green look + your personal posts + premium body care standards! i look forward to the whole body podcasts! whole foods is the best! i practically live in the various local stores. i'm so lucky to live near the cozy 1st whole foods store in northern california in palo alto + the biggest whole foods market store in california in cupertino, plus the los altos store. my 1st stop in san francisco + berkeley are at those whole foods markets :)
06/18/2008 6:38:37 PM CDT
mcelweej says ...
Hey mod*mom, Thanks for your kind words and enthusiasm about Whole Body! We appreciate your support. Be well.
06/20/2008 1:44:13 PM CDT
mcelweej says ...
Hey PP, Greenwashing is happening everywhere these days, so good job keeping out a keen eye on who is the 'real deal' out there. love your idea of smaller 'Whole Body Stands'. We will keep it in mind. Keep fighting the fight and seeking the truth about natural personal care!
06/20/2008 1:46:31 PM CDT
PP says ...
I love your body care return policy. However, I didn't realize its' environmental impact. When I returned a pump of hand soap I used just once, I was told it was going to get thrown out! Can you encourage customers to try products in the restroom (like face washes and hand soaps)? Or have a sink and mirror by the body care section? The restroom at my Whole Foods and the body care section are complete opposite ends of the store. Thus, when I tried out a cleanser I found myself making a long hikes between the body care section and the restroom sink.
06/21/2008 7:30:05 PM CDT
mcelweej says ...
Hey Michael! Thanks for your question about Nashville...I was actually down there and did a little helping just before they opened. I love that store! Actually, that was a unique situation where we were able to utilize the space across the street from the store. The Regional/Store leadership made the decision to try a stand alone Whole Body store, which we have done in a couple of other cities successfully. There is not a bigger mission or vision around more stand alone Whole Body stores right now, but more may pop up in the future. We appreciate you shopping Whole Body & Whole Foods Market and have a great summer!
07/25/2008 4:26:22 PM CDT
Michael S. says ...
Recently, a new Whole Foods store opened in my area (Nashville, TN). Right next to it is a separate Whole Body store. My experience has been that body care products were always integrated in with the food store. Is having separate facilities the new marketing protocol for these products, or is it just a matter of demand within a certain geographical area. Thanks.
07/25/2008 2:21:00 PM CDT
Fred B. says ...
Do you still carry "whole foods complete" exclusive multivitamin formula? Looking for it in the Seattle area. Thanks
11/16/2014 1:27:13 PM CST
Nikki - Community Moderator says ...
@FRED - Our exact product options can differ between stores in the same city. I would suggest reaching out to the exact store you plan to shop with in Seattle to find out what they have in stock.
11/17/2014 1:14:28 PM CST