Whole Story

Celebrate Valentine’s Day by giving gifts that give back, helping spread that V-Day love around the world. Through fair prices, direct trade, community development and environmental stewardship, gifts of Whole Trade and Fair Trade treats add a new meaning to the old saying: “it’s the thought that counts.” Yes, it’s the thought…the thought that every purchase supports the workers and communities that produce the item you’re buying. From flowers and chocolates to wines and unique snacks, you can find a bundle of treats for your valentine. And to spread a little love around ourselves, we’re giving away five gift baskets full of socially responsible goodies. Why? Because it feels good to give gifts that give back! We’re giving away five baskets filled with Whole Trade and Fair Trade treats – from milk chocolate hearts and chocolate dipped bananas to cinnamon sugar drizzled popcorn and dark chocolate granola. Just enter a comment below by February 10th telling us what makes your Valentine special. Whether it’s your sweetie or your grandma, we want to hear it all! We’ll choose five comments at random to receive a Valentine gift basket. And one of the lucky winners will also receive a $150 Whole Foods Market gift card to use to purchase a few bouquets of our beautiful Whole Trade roses, Fair Trade wines or ingredients for a home-cooked dinner for two. Here's the list of goodies you can look forward to in this basket of love. Even if you don’t win a basket from us, you can surprise your valentine with a sweet and meaningful treat! 365 Everyday Value Organic Swiss Milk and Dark Chocolate Bars - Every bite is not only creamy and smooth–but responsible, too. All of our chocolate bars carry the Whole Trade™ Guarantee that ensures more money to the producers, better wages for workers and sustainable farming in the Dominican Republic where the beans are grown. Divine Chocolate Milk Chocolate Hearts and Bars - Divine’s cocoa beans are carefully fermented and dried by the farmers who co-own the company. When consumers purchase Divine Chocolate products for their loved ones, they're doing a good thing for the farmers in Ghana by ensuring that they receive a Fair Trade price for their cocoa beans. Theo Organic Chocolate Bars in three classic flavors - Orange Dark Chocolate, Cherry & Almond Dark Chocolate and Chile Spice - with outstanding taste and ethically, sustainably production practices. Kopali Organic Dark Chocolate Bananas - perfectly sweet and rich, irresistibly luscious, and 100% organic.  And if that were not enough, with your purchase you join Kopali in directly supporting sustainable farmers and Fair Trade. Popcorn Indiana Whole Trade Cinnamon Sugar Drizzled Kettlecorn – sinfully smooth white chocolate drizzled, all-natural, hand-crafted, taste-bud rocking Cinnamon Kettle corn developed in partnership with Whole Foods Market using organic sweeteners, flavors and spices. Nature's Path's Organic Love Crunch – a delicious dark chocolate granola developed exclusively with Whole Foods Market. Best part?  For every box sold, Nature's Path will donate $1 to Whole Planet Foundation to help women lift themselves out of poverty. Remember, tell us about your Valentine by February 10th!