Whole Story

The Official Whole Foods Market® Blog

How to Eat the Rainbow

By Kathy K. Downie, RDN, December 21, 2016  |  More Posts by Kathy K. Downie, RDN

Fruits and vegetables come in a rainbow of colors. Choosing produce — from red to violet — ensures a pretty plate full of minimally processed food; plus, each hue is nature’s color code to certain nutrients that help your body function at its best. Here’s how (and why!) to eat the rainbow:


Several compounds give red-hued produce their color. This includes two large groups of compounds, flavonoids (including anthocyanins) and carotenoids (including lycopene). These groups are both families of antioxidants, substances studied extensively by scientists to determine what role they may play in destroying free radicals that may lead to a

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We Believe in Real Food™

By Whole Story Editors, December 21, 2016  |  More Posts by Whole Story Editors

salmon dinner with vegetables Eat Real Food

There’s a movement taking over dinner tables, store shelves and lunch boxes. More and more people are reaching for food that’s naturally beautiful, nourishing and delicious. Think fresh-picked tomatoes, organic chicken, whole grain crackers, flash-frozen snap peas and grass-fed yogurt — the kind of food that connects you to the natural world.

Eating this way shouldn’t be difficult and when you shop at any Whole Foods Market® store, it isn’t. We know you don’t have time to do all of the research — that’s why we make it our job. You can shop with peace of mind in our stores. No re-reading a label twice, hunting for high-fructose corn syrup that isn’t there. Or

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Check Out Our Top 10 Recipes of the Year

By Lindsay Robison, December 15, 2016  |  More Posts by Lindsay Robison

What were your favorite dishes to cook and enjoy this year? Maybe meatless Monday or taco Tuesday became a tradition in your house. We took a look at our most popular recipes from 2016 and found several tasty themes. Easy weeknight dishes were king along with simple seafood meals. We can tell our audience craved refreshing drinks and looked to master spaghetti squash and black beans. Here are our top recipes of the year — determined by you!

spaghetti squash

1.    How to Cook Spaghetti Squash

Looking for a nutritious side dish or noodle substitution?

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Our 2017 Trends Forecast is Here: Find Out What You’ll Be Eating (and Loving) Next Year

By Whole Story Editors, December 14, 2016  |  More Posts by Whole Story Editors

We’re saying sayonara to 2016 and ringing in 2017 with a new crop of soon-to-be favorites. So what’s the new matcha or avocado toast? Our annual Trends Forecast has the answer. Read on to discover the New Year’s biggest trends before they go mainstream.

Wellness Tonics

Tinctures, tonics or wellness drinks — no matter what you call them, these beverages often have buzzy ingredients (think kava, apple cider vinegar and turmeric) and are

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Cocktails and Mocktails for a Next-Level Holiday Brunch

By Lindsay Robison, December 12, 2016  |  More Posts by Lindsay Robison

sherried cranberry smash cocktail recipe

Sherried Cranberry Smash Recipe

It’s the time of year when houses are full of friends and family, laughter and crackling fires. Wake up to a cozy morning opening presents and swapping stories with loved ones with an epic brunch that might be even more memorable than the gifts. Since the goodies are wrapped and the brunch menu is set, don’t forget about the drinks, a fun and festive part of any brunch. First step, set the scene for success:

  • Glassware. Beyond having enough, keep in mind the types of drinks guests will be
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