Whole Story

The Official Whole Foods Market® Blog

Delicious Ways to Enjoy Rosé All Day

By Lindsay Robison, March 23, 2017  |  More Posts by Lindsay Robison

rose wine cupcakes

Photo: @CompletelyDelicious

What once had a small following and limited shelf space now not only gets a featured spot in the Whole Foods Market wine department, but boasts hashtags (#roseallday anyone?) on Instagram and Twitter not to mention on shirts, art prints and jewelry and more. Rosé isn’t just having a moment, it’s a lifestyle. (

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Why Rosé is the Wine World's Most Exciting Story

By Devon Broglie, March 23, 2017  |  More Posts by Devon Broglie

rose in ice bucket

Devon Broglie headshotDevon Broglie is a Master Sommelier (he knows a thing or two about wine), and a Global Beverage Buyer at Whole Foods Market. Along with co-conspirator Doug Bell, he heads up the team that discovers and buys all the delicious wines you’ll find

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Absolutely Everything You Need to Know About Our *Limited Edition* Beauty Bag

By Whole Story Editors, March 16, 2017  |  More Posts by Whole Story Editors

Whole Body Beauty Bag

Calling all natural beauties! Beginning on Friday March 24, the Whole Body department will be selling limited edition beauty bags. What’s inside? A carefully curated selection of some of our favorite skincare and makeup, all housed in a handcrafted, organic cotton clutch. The $18 bag — which has a retail value of $90 — is only available while supplies last, so we suggest snagging one, stat. And you can share your favorite clean beauty tip or product from our beauty aisle on Instagram or Twitter using #CleanBeautyFaves and #SweepsEntry for a chance to win a bag. (Full contest details.)

Other beauty retailers may throw around the terms “

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Try Our Top 10 Vegan Beauty Products

By Whole Story Editors, March 16, 2017  |  More Posts by Whole Story Editors

Do you want your beauty routine to be cruelty-free? Whole Body (the section of the store where you’ll find essential oils, naturally scented soaps, makeup and more) only sells beauty products that haven’t been tested on animals. We also have a wide selection of vegan beauty products, which don’t contain any animal-derived ingredients such as beeswax, lanolin or carmine — and right now they’re having a moment. These top 10 vegan beauty buys meet our strict quality standards for humans, too — we ban more than 75 common ingredients allowed in other beauty and personal care products.

Acure Brightening Facial Scrub / 4 fl oz

Gently buff away dullness with a purifying blend of

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Sneak Peek: See What Our Beauty Guru Can't Live Without

By Ellen Miller, March 16, 2017  |  More Posts by Ellen Miller

Makeup and skincare in purse

Meet Maren Giuliano, a natural beauty guru who leads the team that selects every last rosehip oil, charcoal bath bomb and vegan lipstick that ends up on shelves in the Whole Body department. She travels the world to discover new ingredients and brands, which means she’s more likely to be doing sun salutations in a hotel room than the LA yoga studio she co-owns with her husband. Here are the must-haves (beauty and otherwise) you’ll always find in her Lynn Tallerico leather bag.

Available at Whole Foods Market

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