Whole Story

The Official Whole Foods Market® Blog

Whole Trade Bell Peppers Ring in Social Change

By Paige Schilt, April 17, 2015  |  Meet the Blogger  |  More Posts by Paige Schilt

Creamy Spinach Dip

Creamy Spinach Dip

Crisp, refreshing bell peppers can really spruce up spring dishes. When you buy Whole Trade® bell peppers from Mexico, you’re also helping to make tangible improvements in real people’s lives!

Each time you buy a Whole Trade product, a portion of what you paid goes into a development fund for the community that produced it. The farmers and farmworkers then determine how to use those funds to meet the needs of their community.

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Celebrate Pollinator Power with Kids' Activities

By Jane Johnson, April 16, 2015  |  Meet the Blogger  |  More Posts by Jane Johnson

Whole Kids Foundation is dedicated to helping kids eat better — and enjoy it! Visit their website for information on how they support schools and inspire families to improve children’s nutrition and wellness.

Earth Month is the perfect occasion for parents to talk with kids about healthy ecosystems that sustain human beings and the food we eat. But how do you break these complex issues into fun, kid-sized bites of information?

At Whole Kids Foundation, we know that food and wildlife are two sure-fire ways to capture kids’ imaginations. That’s why our April Whole Kids Club activities feature pollinators and the starring role they play in our food supply. Just download these free activities for tons of fun and learning.


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Bumble Bee Music

By Eric Lee-Mäder, April 15, 2015  |  Meet the Blogger  |  More Posts by Eric Lee-Mäder

Bumble bee

Bumble bees play a middle-C musical note to shake pollen from tomato flowers. (Photo by Mace Vaughan)

One odd detail that always intrigues folks attending my pollinator conservation workshops is the fact that bumble bees create an audible middle-C musical note to shake the pollen out of certain flowers. They do this by clamping down on a flower with their jaws, and then vibrating their flight muscles up to 200 times per second. To see it and hear it on a summer afternoon in your garden is a small act of magic.

In the case of heirloom tomatoes and blueberries, two plants that do not freely release pollen from their flowers, this ...

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10 Easy (and Effective) Ways to Celebrate Earth Day

By Elizabeth Leader Smith, April 14, 2015  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

Group of people holding a globe.Caring about our communities and the environment isn’t just our rallying cry on Earth Day, it’s one of our core values. So we’re continually working to decrease our impact on the planet. Over the years, our team members and customers have shared some great green-living tips, which have inspired changes in our stores, homes, offices and communities.

Many of our stores celebrate Earth Day with events and activities for the community. All our stores are different, so...

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The Solution Under Our Feet: How Regenerative Organic Agriculture can Save the Planet

By John W. Roulac, April 13, 2015  |  Meet the Blogger  |  More Posts by John W. Roulac

Farmer's hand holding healthy soil.

One critical and virtually unknown issue is still missing from today’s conversation about food, and it’s literally under our feet. It’s also a solution to climate change.

Through the past century, we’ve increased our rate of digging carbon-rich matter for fuel, disrupting the balance in the “carbon triad” by clearing rainforests, degrading farmland, and burning coal and oil. The three main carbon sinks are the atmosphere, the oceans, and the humus-sphere — the decaying organic material that’s essential to the Earth’s soil fertility.

If you take away one thing from this article, let it be this quote from esteemed soil scientist Dr....

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