Whole Story

The Official Whole Foods Market® Blog

The Next Big Thing Is Starting Small

By Paige Schilt, February 19, 2015  |  Meet the Blogger  |  More Posts by Paige Schilt

Have you ever fallen in love with a great local product? Something that’s just the right about of quirky and cool? Maybe it’s a distinctive regional flavor that catches your fancy, or maybe it’s the quality that distinguishes any truly artisan creation, from bubble bath to baked goods.

If you’ve felt this kind of love, then you’ve probably felt the attendant fears: Will they make it? It’s a big, competitive world out there. How long will this sassy little start-up be around?

At Whole Foods Market®, our dedicated foragers search high and low to discover delicious and unusual products that are grown, raised or crafted locally. But we don’t just find great local producers, we help them thrive!

Through our Local Producer Loan Program, we’ve provided more than $15 million in low-interest loans to...

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Recipes for Prosperity

By Joy Stoddard, February 18, 2015  |  Meet the Blogger  |  More Posts by Joy Stoddard

Whole Planet Foundation’s Annual Prosperity Campaign is here! This year our goal is to raise $5 million to alleviate poverty by empowering people to change their own lives through entrepreneurship.

Every donation made during the Prosperity Campaign, which runs through March, provides opportunity for impoverished entrepreneurs working hard on the road to prosperity in Africa, Asia, Latin America and the United States.   

To celebrate the launch of the 2015 Prosperity Campaign in Whole Foods Market stores we have recipes from Whole Planet Foundation’s cookbook Liberation Soup for you to try!

Enjoy flavors and cuisine inspired by the people your donations empower around the world.


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Make-Ahead Breakfasts

By Megan Myers, February 18, 2015  |  Meet the Blogger  |  More Posts by Megan Myers

We love breakfasts that are more than just cold cereal or buttered toast, but with one child in elementary school, one toddler, and plenty of work obligations, it’s hard to have time to prepare something warm and hearty. Even on the weekend there’s much to do — not to mention how kids always want to eat the minute they wake up!

Fortunately there are plenty of options for getting breakfast ready the night before, from simple prep work to baking a batch or two of muffins before bed. Whether you are expecting company or just a hungry family member, getting breakfast ready ahead of time will ease stress levels and ensure a yummy meal.

Check out these recipes to help you beat the morning meal madness.

Portobellow and Asparagus Egg Strata

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Keepin' it Wheel with Massimo Bottura

By Jennifer Cheng, February 17, 2015  |  Meet the Blogger  |  More Posts by Jennifer Cheng

Intense and complex Parmigiano Reggiano contains nutty, sweet, grassy, creamy and fruity flavor notes, all pulled together in one giant wheel of cheese.

Why mess with a good thing when it’s earned a nickname like “The King of Cheeses.” It’s no wonder that the same traditional methods and ingredients have been used for nine centuries.

Chef and author of Never Trust A Skinny Italian Chef, Massimo Bottura, is an expert when it comes to treating Parmigiano Reggiano with the deference it deserves. After all, Bottura grew up in the Modena region of Italy (where Parmigiano Reggiano is made), where, as he says, “my veins are balsamic vinegar, my muscles are Parmigiano Reggiano.” He continues to honor his hometown with his Modena-based restaurant, Osteria Francescana, where he combines his innovative culinary vision with Italian food traditions,...

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Six Easy One-Pot Recipes from Around the World

By Alice K. Thompson, February 17, 2015  |  Meet the Blogger  |  More Posts by Alice K. Thompson

Spicy Beef and Potato Curry

It’s usually about this time of year that I find my winter cooking routine getting, well, a bit routine. The same soups and stews that were thrilling me just a few months ago just aren’t packing the same magic. What’s the cure these kitchen blahs? Travel! Not literal travel (...

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