Cookie Policy

What is a cookie?

A cookie is information saved by your web browser.  The information stored in a cookie is based on your interaction with wholefoodsmarket.com, or our service providers, through your computer or mobile device and is stored on your device.  Cookies allow a website to recognise your device and provide such features as recommended recipes, account and login information and store selection, to name a few. 

Wholefoodsmarket.com also uses other technologies such as web beacons, embedded scripts, location-identification and third party cookies in our website, app and email. These work in a similar way to cookies and are often generically referred to as "cookies" as well. 

For detailed information about cookies, see www.allaboutcookies.org

How does wholefoodsmarket.com use cookies and tracking technologies?

During any visit to wholefoodsmarket.com, the pages you view – along with cookies – are downloaded to your device.  Wholefoodsmarket.com uses cookies and related technologies to help us understand the behaviour of our visitors and provide you with a better, more personalised experience. Cookies also allow us to provide our service to you - for instance, by retrieving your current shopping basket so that you can make purchases, by recognising you when you access the website and by making it easier for you to navigate our website.

Cookies and related technologies simply allow our website to retrieve this information in order to personalise and improve your experience of our website.

Third-party cookies on wholefoodsmarket.com

When you visit wholefoodsmarket.com, you may notice content from other websites - for example, a video from YouTube or links to Instagram - which we add from time to time to improve the your experience. As a result, you may be sent cookies from these other websites. Wholefoodsmarket.com does not control these cookies and we suggest you check these third-party websites for more information about the cookies they use and how you can manage them.

Wholefoodsmarket.com also engages third parties such as Google's DoubleClick, and others, to serve advertisements on our behalf across the Internet and to provide analytics about the use of our website. We may also participate in online advertising networks and exchanges that display relevant advertisements to our website visitors based on their interests as reflected in their browsing of the website and certain third party sites participating in the same networks and exchanges. These entities may use cookies, web beacons, pixels, embedded scripts, and other technologies to collect information automatically about your use of the website, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the website and other websites and better understand your online activity.

These and other third parties may also collect personal information about your online activities over time and across different websites when you use our website. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.  

What cookies does wholefoodsmarket.com use and can I reject them?

You can view which cookies wholefoodsmarket.com uses and manage your preferences related to cookies through your browser.   Learn how to view and manage cookies at http://www.allaboutcookies.org/manage-cookies or through the Help section of your browser.  However, please bear in mind that if you reject cookies from wholefoodsmarket.com, certain personalised features of this website cannot be provided to you.  For example, your shopping basket will not work properly.