Whether you’re thinking of going vegan or already eating that way, we know you want to do it right. We’re here to help with advice, information and support. We’ve even got answers to those pesky questions you surely get, like, "How do you get enough protein?" Learn more about:

  • Vegan shopping at Whole Foods Market
  • Hidden animal sources in supplements and foods
  • Getting the nutrition you need
  • Nutrient-rich vegan recipes
  • Delicious vegan recipes for the Holidays

Vegan Shopping at Whole Foods Market

Health Starts Here

The healthiest vegan diet starts with fresh produce, whole grains, beans, nuts and seeds – basically, the ingredients that form the basis for our Four Pillars of Healthy Eating.You can find most of what you need for a satisfying and nutritionally sound vegan diet in our produce aisle and bulk bin section.

Have more questions about being the best vegan you can be? Many of our stores have Healthy Eating Specialists, who can suggest healthy recipes, help with good-for-you meal plans and more. And you can always find products marked with our Health Starts Here® logo in any store. That’s our guide to – and your guarantee of – the healthiest food choices.

Hidden Animal Sources

Most packaged products in our stores are well labeled to indicate whether or not they meet vegan requirements. However, it is always to good to check ingredient lists to ensure you know what you’re getting. Sometimes, foods you wouldn’t normally associate with animals contain their by-products.

Look out for:

  • Gelatin – Usually derived from by-products of the meat and leather industry, gelatin is often found in gummy bears, marshmallows, soups, sauces and gel caps (think supplements). Vegan alternatives are sometimes available and are generally labeled.
  • Sugar – Believe it or not, sugar is often filtered through charred animal bones as part of the bleaching process. You can avoid this by looking for unbleached sugar products or ones that are labeled “vegan.”
  • Soup – Many canned and restaurant soups use chicken stock or broth as a base. Even miso soup often has a dashi broth, which is made using seaweed and bonito (a type of fish) flakes. Always check the ingredient list or ask the chef or server.
  • Supplements – See the vegan supplements section below for more information.

Get the Nutrition You Need

You don’t need to turn to pre-fab meat alternatives and substitute foods with too-long ingredient lists to get the nutrition you need in your vegan diet. However, since several key nutrients found primarily in animal products can’t easily be obtained by eating a plant-based diet, it’s essential to approach your diet with careful planning and forethought.

To maintain optimal health, it is especially important that vegans consume adequate amounts of the following nutrients, either from foods (including fortified foods) or supplements. Remember, this information is only a guide. Always go to your doctor or nutritionist with questions about maintaining a healthy vegan diet.


Best Protein Sources
  • Legumes
  • Soy products such as tempeh, tofu, and soy-based meat substitutes
  • Grains
  • Nuts
  • Seeds

Most people require about 0.8 grams of protein per kilogram of body weight, or about 58 grams of protein per day for a 160-pound adult. Vegetarians and vegans may need to eat 10–20% more protein than recommended in order to compensate for the lower digestibility of plant-based protein.

(Find more in our article, Top Sources of Vegetarian Protein.)


Best Iron Sources
  • Legumes (especially chickpeas, adzuki beans, lentils and kidney beans)
  • Nuts & seeds (most notably cashews, almonds, pumpkin seeds, sunflower seeds & tahini)
  • Whole and enriched grains such as quinoa
  • Vegetables (particularly dark and leafy greens)
  • Dried fruits

The Recommended Daily Allowance (RDA) of iron for vegetarians and vegans is 1.8 times higher than for non-vegans: 27mg. versus 15mg. This is because iron from plant foods is not as available to the body as iron from animal sources. Although iron intake and stores are usually adequate in vegetarians and vegans, young and pregnant women and athletes should pay special attention to make sure their needs are met.


Best Zinc Sources
  • Legumes (especially adzuki and navy beans and split peas)
  • Nuts and seeds (pumpkin seeds, sunflower seeds and cashews)
  • Whole grains and wheat germ

Plant foods tend to be lower in zinc concentrations than animal foods. In addition, the bioavailability of plant-based zinc is lower than from animal products. Marginal deficiencies in zinc may be common in vegans, especially if they consume a lot of wheat bran and soy, as well as tea, chocolate and coffee. (These foods are high in phytates, which interfere with zinc absorption.)

Increase the bioavailability of zinc by soaking and sprouting grains, seeds, nuts and legumes, by leavening breads with yeast and sourdough and by fermenting foods.


Best Iodine Sources
  • Iodized salt
  • Kelp powder (The upper limit for iodine is 1100 mcg. Because seaweeds contain high amounts of iodine, be careful not to consume excessive amounts.)

Iodine is an essential mineral required for good thyroid function. Too little or too much iodine in the diet can lead to hypothyroidism, a precursor to disease. Vegetarians and vegans generally consume less iodine than the general population, but this varies depending on their intake of supplements, iodized salt, and seaweeds. Vegetarians or vegans who do not consume iodized salt may be at risk for iodine deficiency.

Essential Fatty Acids

Best Essential Fatty Acid Sources
  • Microalgae DHA supplements
  • Flaxseed oil
  • Hempseed oil
  • Walnuts
  • Chia seeds

Essential fatty acids are aptly named because they are truly essential to health. Since the body does not manufacture them, they must be obtained from the diet. Omega-3's are one class of essential fatty acids that are important for maintaining cell membranes, including those of the brain and eyes, and for regulating bodily processes.

** To achieve a balanced Omega-6/Omega-3 ratio, decrease intake of certain vegetable oils including corn, soy and grapeseed oils. **

Vitamin B12

Best Vitamin B12 Sources
  • B12-fortified foods, including fortified meat substitutes, cereals & non-dairy milk beverages
  • Nutritional yeast
  • B12 supplements

It is challenging to maintain adequate levels of vitamin B12 on a primarily plant-based diet. Because low levels of this vitamin increase disease risk and can negate the positive cardiovascular effects of a vegetarian or vegan diet, supplementation with vitamin B12 is strongly recommended. This is especially true for pregnant and lactating women for whom optimum vitamin B12 intake is crucial.


Best Calcium Sources
  • Low-oxylate greens such as broccoli, kale, collards, okra and Chinese greens
  • Tofu
  • Soy beverages
  • Sesame seeds
  • Almonds
  • Legumes
  • Dried figs
  • Other calcium-fortified foods

Calcium is essential for overall body health, helping to ensure proper muscle and nerve function as well as strong bones and teeth. Vegetarians and vegans are most likely to have calcium levels lower than the general population along with the lower bone density that implies. (Inadequate dietary protein can also contribute to low bone density.)

Calcium levels can be negatively affected by other dietary factors such as high sodium consumption, too much or too little protein, caffeine and soft drinks with phosphoric acid, so be sure to be aware of these, as well.

Vitamin D

Best Vitamin D Sources
  • Moderate warm-month sun
  • Fortified soy beverages
  • Fortified cereals

If you're a vegetarian or vegan who spends a lot of time indoors or live in a northern clime, chances are you have less-than-optimal vitamin D levels. Sufficient vitamin D can be produced by exposure to the sun during warm months: 10–15 minutes on face and forearms for people with fairer complexion or 30 minutes to 3 hours for people with darker complexions. During cold months, you will likely have to depend on fortified foods or supplements.

Vegan Supplements


Animal-derived ingredients abound in supplements, and vegans must be alert to avoid them. Become an avid label reader and consult the knowledgeable Team Members in our Whole Body department. Here are some things to look out for:

  • Gelatin, derived from cattle and pigs, is the most pervasive animal product in nutritional supplements. Beware of capsule and softgel products that do not have "vegi-caps" or plant-derived sources on the label.
  • Beta-carotene, though vegetarian sourced, is often coated in gelatin for stabilization purposes.
  • L-Tyrosine is typically derived from poultry feathers.
  • Glucosamine Sulfate is usually derived from shellfish, although a new vegetarian source is now being tested for efficacy and stability.
  • Chondroitin Sulfate is derived from cattle.
  • Vitamin D3 (as cholecalciferol) is usually derived from lanolin (sheep's wool), animal hides or fish oil. D2, a synthetic version, is not as bioavailable as D3.
  • DHA (Docosahexaenoic acid), an essential omega-3 fatty acid, is derived from seaweed but normally packaged in gelatin softgels. Finding a vegetarian or vegan form may require some effort.

Some of the above products have vegan- and vegetarian-friendly alternatives but they are not as widely available because they cost more to produce. Many quality supplements sold at conscientious health or natural food stores announce their vegetarian or vegan status on the label. If it doesn't say it on the label, you can assume that it is not veggie friendly.

Whole Foods Market is committed to carrying the highest quality nutritional supplements available. We strive to offer vegetarian-derived products whenever possible and to ensure that all products are labeled accurately.

To educate yourself further about specific products, ask a Whole Body Team Member for the manufacturer's contact information. Asking questions helps companies understand the importance of this issue.

Vegan Recipes

Mushroom Stroganoff
Recipe Rating: 3.13376
Celery Root Mash
Recipe Rating: 3.16375