Whole Trade®
Improving Lives with Every Purchase™


At Whole Foods Market, we’re not just about selling groceries; we believe we have a responsibility toward all people involved in our business. This includes shoppers, shareholders, team members and suppliers as well as producer communities in developing countries. We also believe we have a responsibility toward a healthy planet. Whole Trade helps make it easy for you to shop with conscience. Every purchase of a Whole Trade product is like a vote for a better world.

Certifier Partners
Our partners certify products to meet the four key criteria required by Whole Trade Guarantee: quality, premium price to the producer, better wages and working conditions, and the environment.
Certifier Partners
Whole Trade Producers