Products

Our Quality Standards

We carry natural and organic products because we believe that food in its purest state — unadulterated by artificial additives, sweeteners, colorings, and preservatives — is the best tasting and most nutritious food available.

Our business is to sell the highest quality foods we can find at the most competitive prices possible. We evaluate quality in terms of nutrition, freshness, appearance, and taste. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.

• We carefully evaluate each and every product we sell.

• We feature foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.

• We are passionate about great tasting food and the pleasure of sharing it with others.

• We are committed to foods that are fresh, wholesome and safe to eat.

• We seek out and promote organically grown foods.

• We provide food and nutritional products that support health and well-being.

Whole Foods Market's Quality Standards team maintains an extensive list of unacceptable ingredients. However, creating a product with no unacceptable ingredients does not guarantee that Whole Foods Market will sell it. Our buyers are passionate about seeking out the freshest, most healthful, minimally processed products available.

• Body Care and Nutritional Supplements Quality Standards
• Unacceptable Food Ingredients