Meet Rip Esselstyn

Interested in learning how to adopt a plant-strong diet? Join us for this enlightening lecture and book signing* with former pro-triathlete and firefighter Rip Esselstyn and sample products from his Engine 2 Diet line!

  • Engine 2 Plant-Strong dinner plates will available for only $5 following the lecture, so save your appetite and have dinner with us!


Rip Esselstyn created “The Engine 2 Diet” a New York Times bestseller after discovering one of his fellow firefighters at the Austin, Texas, Engine 2 Station had dangerously high cholesterol levels. Rip convinced the meat-loving firefighters at Engine 2 to go on a plant-based diet, which led to dramatic weight loss, improvements in cholesterol and blood pressure numbers, and overall better health for the entire department. He has since been an ambassador of healthy eating inspiring thousands of people to embrace a Plant-Strong™ lifestyle.


From pizzas and burgers and casseroles and cakes to soups and nuts, Rip has more than 140 new better-for-you, plant-strong recipes from his newest book, “My Beef with Meat,” that are packed flavor and nutrients. 


Rip has helped thousands of people embrace a plant-strong diet and healthier lifestyle one bite at a time through his work.  In 2009, he partnered with Whole Foods Market to support our healthy eating program, Health Starts Here, and has helped improve the health of hundreds of shoppers and team members. His “Engine 2 Plant-Strong” line of products is available exclusively at Whole Foods Market stores nationwide.


*Both of Rip's books are available for purchase at Whole Foods Market.

Thursday, June 13, 2013 - 17:00 to 19:00
Whole Body Department