A group of moms, who also happen to be Whole Foods Market Northern California team members, got together and created a "NorCal Moms" Facebook page as a place to offer fellow moms useful information on all aspects of mothering — from choosing healthy foods and products for babies and kids to cool community events.

I was pretty disappointed late last week to learn that there was a smear campaign afoot, by a group claiming that Whole Foods Market is working to "undermine" the integrity of the organic food label. What?!

Rachael is part of our team dedicated to answering emails, letters and phone calls from our customers.

The National Marine Fisheries Service (NMFS), the government agency that's responsible for managing fisheries in U.S. waters, is asking for public comments on proposed policies for addressing what's known in the industry as illegal, unreported, and unregulated (IUU) fishing (a.k.a. pirate fishing) and bycatch (unintentional or incidental catch) of protected species like whales and sea turtles. Okay, there are a lot of acronyms in that first sentence (I even left some out) but the point is: as citizens we have an opportunity to express our opinion about how these public resources are managed.

One of the most important things Whole Foods Market does is expressed in our first Core Value: Selling the highest quality natural and organic products available. You'll find that statement on our walls, our website, our brochures, etc. But what do "natural" and "organic" mean, and who sets the definition? I'll start to get into the nitty gritty details of these questions in this post.

I've been avoiding this post. Not because I don't love talking about what I do, but because I couldn't figure out how to shrink this topic - an overview of our Quality Standards - into an easily digestible post.

Michael Franti is an American poet, musician, and composer. He is the creator and lead vocalist of Michael Franti & Spearhead, a band that blends hip hop with a variety of other styles including funk, reggae, jazz, folk, and rock. He is also an outspoken supporter for a wide spectrum of peace and social justice issues. And he is today's guest blogger!