Whole Story

The Official Whole Foods Market® Blog

Pick up Whole Trade Roses for Your Valentine

Updated January 30, 2017

whole trade roses

This Valentine’s Day, surprise your sweetheart with Whole Trade® roses that support healthy ecosystems and thriving farmworker communities. A team member from our floral department will be happy to wrap your bouquet, and you can pick up dinner, chocolate and wine at the same time.

Why Buy Whole Trade® Roses?

We deeply appreciate when our shoppers choose Whole Trade® flowers, because your purchases are working to give back in communities worldwide. Whole Trade® growers work with Rainforest Alliance, Fair Trade USA and other third-party organizations to verify that farms meet occupational health and safety requirements, provide legal minimum wage and respect human rights. They also monitor farms to make sure they meet clear criteria for environmental responsibility — including restricting pesticide use.

To help strengthen and empower farmworker communities, Whole Foods Market also pays a “community development premium” for each case of Whole Trade® flowers. These funds flow to farmworker committees who identify local needs and allocate funds to community projects such as health clinics, scholarships, schools and housing. 

woman with rosesFor example, at the Acrocoex flower farm in Cotopaxi, Ecuador, the farmworkers have launched many projects with community development funds, from scholarships to a dental clinic to laundry facilities. Their most ambitious project is inspired by the dream of home ownership. In 2015, community develpment funds from Whole Trade® roses helped jumpstart the construction of 98 affordable homes for workers like Loide (left) and their families, a third of which are already complete.

For more Valentine’s Day ideas, check out our handy gift guide.

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Carol Wood says …

I love flowers! I started working with flowers when I was 16 years old, and I just turned 64 the 4th of February, a thrilling 48 years of true joy. I'm always smiling and thinking can it really get better than this? The answer is always a big

Ka-Kei Wong says …

I saw a banner in front of a Wholefood Store regarding order roses online and pick up in store on Valentine's day. So I got on your website. There is a link about "Pick Whole Trade Roses for Valentine’s Day Value". I clicked around your site and couldn't find anywhere to pre-order the flower. Please help. K.K. Wong

Keith says …

Hi, I heard an add on the radio for two dozen roses and a tin of chocolates for $30. Is this true ?

Nikki - Community Moderator says …

@KA-KEI - You can find the option for online ordering on our website at https://www.wholefoodsmarket.com/online-ordering. If you are on the homepage, you can get there from the left menu bar as well.

Nikki - Community Moderator says …

@KEITH - Our exact offer will differ between stores. Check with your local store to find out if they are offering this deal!

John Wilson says …

Thank you for all you’ve done to bring Whole trade roses to market in your stores. Please try harder to bring Whole trade Organic roses to your stores. I would gladly pay more to protect the workers and our planet from pesticides poisons. Sincerely John