Perhaps the best thing about shopping with Whole Foods Market is that we've done the research for you. It's all good! We insist that everything meets our strict quality standards (see below) before it's allowed near our shelves.  Even our competitively priced private label, 365, 365 Organic! So shop with confidence, shop for VALUE - and savor the samples as you go.

We're passionate about great tasting food that's good for you, your children and our planet. That's why:

• We are committed to foods that are fresh, wholesome and taste wonderful.
• We carefully evaluate every product we sell.
• Our foods are free from artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
• We seek out and promote organically grown foods.
• We provide food and nutritional products that support health and well-being.
• Support local vendors and products that meet our quality standards

We also carefully evaluate products in our non-food range. If it doesn't measure up, it doesn't get in.

Whole Foods Market - what we do

• We sell the highest quality products available - organic when we can, local wherever possible, and always natural and free from artificial additives.
• We exist to satisfy our customers. If we get them excited on the way, they'll come back and they'll tell their friends.
• We run teams of excellent, well-motivated people.
• We genuinely care about our planet and the people we share it with.

When we opened the doors of the first Whole Foods Market in 1980, we had a simple mission: To provide a more natural food alternative than what most supermarkets were offering. That mission still rings true today. It's not something we do, it's everything we do.