Private Label Brands: Olive Oil FAQ

Olive oils

How do I know if 365 Everyday Value and Whole Foods Market brand olive oils are pure?

Whole Foods Market’s 365 Everyday Value® and Whole Foods Market™ Single Origin olive oils are 100% extra virgin olive oils. All of our imported 365 Everyday Value® and Whole Foods Market™ Single Origin olive oils are certified by the North American Olive Oil Association. For our domestic olive oils, the 365 Everyday Value® 100% Californian Unfiltered Olive Oil and 365 Everyday Value® California Small Batch Olive Oil are both made by America’s largest grower and processor of olive oil. These olive oils feature a full traceability program with the ability to track where every olive came from, even tracing it back to the farm where it was grown.

Our 365 Everyday Value® and Whole Foods Market™ Single Origin olive oil program includes third-party facility audits, batch testing and random sample testing. As part of this program, each batch of extra virgin olive oil is evaluated and tested for applicable chemical criteria—like pH levels, fatty acid composition and pesticides—to ensure they meet or exceed our strict requirements and sensory characteristics before it is bottled. This program also includes periodic, random sample tests after the olive oil has been bottled. Additionally, the North American Olive Oil Association performs independent testing at a third-party lab to verify that imported oils are in compliance with the International Olive Council standards.

Whole Foods Market buyers and global food safety specialists periodically visit the facilities that produce the 365 Everyday Value® and Whole Foods Market™ Single Origin olive oils to ensure that we continue to receive the highest level of quality in these products. Lastly, we package our 365 Everyday Value® and Whole Foods Market™ Single Origin olive oils in dark glass or tins to protect the oil from light, which can negatively affect its quality.

Our goal is to provide our customers with the highest quality natural foods available. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value, appearance and the source of all of the products we offer.