Whole Story

The Official Whole Foods Market® Blog

Peak Pick: Apples

By James Parker, October 22, 2008  |  Meet the Blogger  |  More Posts by James Parker
One thing I’ve learned about the business of produce is that every season is different — success is often a byproduct of learning from the past but remaining nimble about the future. Nowhere is this truer than with apples. Over the last twenty years the apple industry has undergone a huge transformation — the flavor, the look of the apple (and orchard), variety, and growing method have all changed significantly. This change has not come easy. Unlike row crop growers, apple producers have to take a much broader outlook as changes in variety and growing method often take many years to bear fruit. For example, if a lettuce variety does not produce a desired result a grower can change the seed 90 days later. For an apple producer the decision is multi-generational and the productive life of an orchard is measured in decades — the growers children will literally live with the decisions the parents make. More choices Growing up in Texas, my apple variety choices were limited, organically grown choices almost non-existent. I remember only organically grown Red Delicious with any consistency and only for a few months out of the year. I also remember fruit that was cosmetically attractive but starchy and essentially flavorless. These days we see a dizzying array of varieties grown all over the world, and here in the U.S .we are seeing an explosion of available product from the Pacific Northwest (by far the largest source of domestic production) as well as seasonally in virtually all parts of the country. Short trees, long year These days most apple trees are grown on dwarf rootstock — this limits the height of the tree (for easier harvesting) and also permits more trees to be planted on a smaller land area. Depending on the area, the domestic harvest season can start as early as August and finishes (depending on weather) in early November. Depending on variety, a large amount of the harvested fruit is placed in either regular cold (short term) or controlled atmosphere (longer term) storage so it can be sold later in the year. Controlled Atmosphere (or CA) storage involves placing the fruit in an airtight room where most of the oxygen is removed and replaced with Co2 in order to slow the ripening process. Most varieties can be kept in this way well into the new year where most will be sold before the start of summer (and the Southern hemisphere apple harvest season). From there New Zealand and South America take over, supplying the U.S. with new crop apples throughout the summer. Like most tree fruits, there are early and late varieties of apples that are better at different times of the season. There are also varieties that need some time in storage for their flavor to improve. Here is a guide of the more common varieties: Early varieties: Gala, Macintosh types, Golden varieties, Honeycrisp The most successful early apple variety is the Gala – it is a great flavored versatile apple. If you buy precut apples, chances are it’s a Gala. The Gala also stores very well and has been successfully grown all over the world so it is a variety you now see almost year round. Following Galas on the harvest timetable are a steady stream of golden varieties — starting with the early ginger gold and continuing with the golden supreme and eventually followed by the more commonly recognized golden delicious. The Jonagold (a cross between an antique variety Jonathan and golden delicious apple) is one of the prized early apples of the season. Another early class of apple best eaten close to harvest time is the Macintosh. This white fleshed, uniquely flavored, highly aromatic apple has variations depending on where you are in the U.S. Among these are the Macoun, Empire, Fortune, and Cortland. The latest star of the early apple varieties is the Honeycrisp — a cross between the Macoun and Honeygold varieties. This apple has exploded in popularity and is widely regarded as the best early eating variety. Mid-season varieties: Fuji and Braeburn As we move further into the fall later varieties start to come off the trees – among these are the Braeburn and what is widely viewed as the best commercial variety, the Fuji. Like many late harvest varieties, the Fuji has a dense, yellow flesh and is intensely sweet and flavorful. The Fuji apple tree is a prolific producer and the apple holds its culinary quality well in storage. Golden Harbor Orchards Gordon and Leigh Pobst are Fuji apple producers and offer a special, organic apple from their orchards, a unique variety of Fuji found nowhere else in the United State. The Pobsts grow and pack their fruit with the care and attention to detail only found on small-scale farms. The flavor is superb. Late season One of the last apple varieties to come off the tree is the Pink Lady (or Cripps Pink). This variety is unusual because it is one of a few varieties that have better eating quality after several weeks in storage rather than right off of the tree. While it is available as early as October, it is really a better apple in January. Local flavor These are but a few of the hundreds of varieties produced all over the United States. The flavor and diversity of any given region is well represented in this simple fruit. Take a chance on a new variety over the next few weeks — now is the time to enjoy the new crop season.
Category: Food & Recipes




Matt says ...
This is great information, but I'd love to see an article on heirlooms and hard-to-find apple varieties.
10/22/2008 11:31:41 AM CDT
Carolyn says ...
This is fantastic, I didn't know much of this information despite being a local food fan and avid fall apple-picker. Thx for a great post!
10/22/2008 2:11:38 PM CDT
parkerj says ...
Thanks Carolyn and Matt- it's really hard to know where to go with these stories. Living in California I try to not be west coast-centric with the information or central theme. I've lived all over the country working for WFM and have found some great heirloom varieties everywhere (a North Carolina Rome, West Virginia Mountaineer, and a Newtown Pippin grown here in California being among my favorites). An article on hard to find hierlooms is a great idea- one I would want to get lots of help writing. If you are interested in hard to find heirloom tree fruit I suggest you try this site: http://www.treesofantiquity.com These folks are truely amazing- I got a pipppin tree from them and you would not believe the care they put into their trees and business JP
10/22/2008 6:01:51 PM CDT
Shelley says ...
I noticed that you didn't mention Granny Smiths. What has happened to them in recent years? They used to have the same squat shape as MacIntosh and were tender and deliciously sour, but now they're huge, longer in body and pointed at the bottom like a Delicious, and the skins are twice as tough. Is it possible to find the old-fashioned Granny Smith anymore? PS The best apple I ever ate was a Cox's Orange Pippin in England. If you ever see them -- buy them!
10/24/2008 8:41:24 AM CDT
parkerj says ...
Hi Shelly- I'm sorry I didn't catch this one earlier. Thanks for reminding me about this basic staple apple- I don't believe we have seen a variety change but I have observed growers have put extra effort into putting a cosmetically perfect Granny Smith to market. This may be contributing to some of the poor flavor and texture characteristics you are encountering. Skin thickness is often a byproduct of weather- the cooler the growing conditions the thicker the skin (this can vary significantly depending on the location and elevation of the orchard) I'll add fruit sizing was extremely large last season- as a result the crop was short and this may have resulted in fruit going into boxes that would have otherwise been diverted to juice. I agree the fruit is not as great as it used to be. On the Cox's Pippin - I know the variety and agree it is excellent. There is a "Newtown" Pippin that is almost as good that you may see here in the US but it is a poor storage apple (it usually disappears in November)
11/06/2008 10:07:13 AM CST
Niamh says ...
My personal favorite is the Jazz Apple, though I like Pink Lady Apples & Sundowners too. Living in Ireland we have an even smaller selection. The only Irish apples I really eat are the ones that grow on trees in mine or my relations gardens. I'm ashamed to admit that other than that I really rely on New Zealand & France for my apples.
09/28/2009 9:53:26 AM CDT
Jean C. Troy says ...
I am looking for Pippin apples I'm wondering if your store (either one) in Pasadena carries that variety?
11/08/2012 3:17:44 PM CST
Sandi Shepard says ...
Do you have Ginger Gold apples in stock at your Henderson Whole Foods?
10/12/2013 1:47:44 PM CDT
Nikki - Community Moderator says ...
@SANDI - I called the store and currently they only have the golden delicious apples in stock.
10/14/2013 5:31:56 PM CDT
Dan says ...
Rumor has it that Whole Foods is putting soy on the apples to extend their life. Soy is a product that causes problems for us and we would prefer not to have it on our organic fruit. A sign should be placed at the place of sale so we don't purchase fruit with something on it that can make us ill.
02/11/2015 8:36:50 PM CST
Nikki - Community Moderator says ...
@DAN - Only carnauba and wood rosin waxes may be used on organic produce. These natural substances have passed the stringent review of the National Organic Standards Board and are approved by the USDA for use on organic produce. We do not apply any waxes in our stores as this would all be done by the grower. Any wax applied to a produce item must be labeled on the box, so ask a produce team member if you have any questions about a specific item.
02/12/2015 3:09:12 PM CST
Sandy Kleiman says ...
Will you be carrying the Macoun apples in St. Petersburg , FL? Thank you Sandy Kleiman
10/16/2015 3:04:52 PM CDT
Nikki - Community Moderator says ...
@SANDY - Our availability differs between stores. Check with the store directly to find out when they will have this in stock. It appears the Tampa store will be the closest store to St. Petersburg.
10/19/2015 5:30:23 PM CDT