Whole Body Quality Standards

No Hidden Agenda, Just Solid Standards

Many of you are smart about taking supplements. After all, nutrition surveys consistently show that a substantial portion of people in the U.S. fail to consume the Recommended Dietary Allowances (RDA) of various nutrients. But are you smart about which kind you buy? When you make that investment in your health, also make sure you're getting what you paid for — the actual nutrients you need, not unnecessary additives. The good news is, at Whole Body™, you can trust that we've done the homework for you.

Our Quality Standards for Supplements

  • We carefully evaluate each and every product we sell.

  • We feature products that are free of artificial colors, flavors, sweeteners and hydrogenated oils.

  • We are committed to offering research-driven dietary supplements that have a proven track record.

  • We provide nutritional products that support the health and well-being of our customers and the environment.

  • Products on our shelves are reviewed for compliance with applicable regulations.

Our Body Care Quality Standards

We carry the finest facial, skin and body care products available because we believe the quality of the items and ingredients people apply to their bodies topically is as important as the foods and nutritional supplements they ingest.

We sell the highest quality personal care products available at the most competitive prices possible. We evaluate quality in terms of ingredients, pleasurable experience, and efficacy. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.

  • We carefully evaluate each and every product we sell.

  • We are passionate about aromatic, luxurious, effective personal care products and the pleasure of sharing them with others.

  • We encourage our vendor partners to use plant-based and naturally-derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients.

  • We are committed to high-quality body care products that have a proven track record.

  • We only sell personal care products that have not been tested on animals.

  • We provide personal care products that support health and well-being.

Whole Foods Market's Quality Standards team maintains an extensive list of unacceptable ingredients. However, creating a product with no unacceptable ingredients does not guarantee that Whole Foods Market will sell it. Our buyers are passionate about seeking out the freshest, most healthful, minimally processed products available.

Our stores carry hundreds of brands of products (in addition to our own Private Label brands) and the selection from store to store may vary. If you have a question about a particular product, please ask for assistance at the store where you shop.