Whole Story

The Official Whole Foods Market® Blog

Supplier Stories: SmartSweets and Its Stevia-sweetened Gummy Bears

 

 

Just in time for Easter we’re introducing a sweet new addition to our stores, SmartSweets gummy bears
 
The idea for these stevia-sweetened treats started when SmartSweets founder, Tara Bosch, had a heart-to-heart with her grandmother, who confessed she regretted consuming so much excess sugar over the years, especially from one of their favorite treats to enjoy together — candy. Tara was having a similar sugar dilemma. She had been reflecting on her own relationship with food and how unhealthy it had become over the years. This conversation led to action. 
 
“Equipped with my belief that we should feel good about enjoying the foods we love while treating our bodies right, I bought a gummy bear mold and began recipe testing in my kitchen,” said Tara.
 

Smarter Choices

Motivated by the belief that relationships in all aspects of life come from smaller, smarter choices, Tara spent months perfecting a recipe for gummy bears that are juicy and chewy with a mouthwatering punch. Then, at only 22 years of age, she founded SmartSweets with the goal to tackle one of the largest and most concerning problems hidden in our everyday foods — sugar. So each serving-sized bag of SmartSweets has 3g of sugar and is made with no artificial sweeteners or colors.
 
Look for both flavors — Fruity and Sour — of SmartSweets at your local Whole Foods Market