Salem, N.H. (June 24, 2026) - Whole Foods Market will open a new 34,900-square-foot store, located at 24 Via Toscana in Salem, N.H., on July 22, 2026. The store will open at 8:00a.m. on opening day, and regular store hours will be 8:00 a.m. - 9:00 p.m. daily. This will be the first Whole Foods Market store in Salem and the fifth in New Hampshire.
The Salem location’s product assortment features more than 800 local items from New England, sourced with the help of John Lawson, Forager for Local & Emerging Brands at Whole Foods Market. The store’s design features references to Salem’s historical architecture, scenic landscapes, and community-centric spaces. Nature-inspired themes evoke the charm and warmth of the area.
Features of the Salem store include:
An array of certified organic, conventional and Sourced for Good opens in a new tabproduce. All fresh produce and floral items meet our Pollinator Health Policy opens in a new tabto reduce the use of chemical pesticides. Local from New Hampshire options include summer vegetables like tomatoes and squash from Brookdale Fruit Farm opens in a new tab.
Curated grocery section filled with exclusive brand favorites.Local from New Hampshire options include ice cream from Walpole Creamery opens in a new tab, cookies from Aissa Sweets opens in a new tab, and maple products from Ben’s Sugar Shack opens in a new tab.
Seafood counter providing expert fishmonger service, ready-to-cook and ready-to-eat meal solutions, and a variety of packaged smoked items. All offerings are either sustainable wild-caught or Responsibly Farmed.
Full-service meat counter, with animal-welfare certified selections and expert butchers available to cut steaks and poultry to order. Features include made-in-house fresh sausage and marinated and seasoned meats for quick and easy meals. Animals must be raised with no antibiotics ever. Local from New Hampshire options include bacon and sausage from North Country Smokehouse. opens in a new tab
Specialty department dedicated to celebrating cheesemakers and artisan producers. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion and create custom boards. Options from New England include cheeses from Maplebrook Farm opens in a new tab, Vermont Creamery opens in a new tab, and Jasper Hill Farm opens in a new tab.
A Prepared Foods department featuring hot food and salad bars with a rotating menu of comfort foods and seasonal options, fresh pizza by the slice or by the whole pie, a Market Sandwich venue featuring a menu of gourmet sandwiches and sushi rolled fresh daily by Genji opens in a new tab. Options from New England include meals from Chow Maine Foods, opens in a new tabmild cheddar cheese from Cabot Creamery, opens in a new taband wood grilled pizza crusts from The Pizza Gourmet opens in a new tab.
Bakery department offering bread baked fresh daily as well as everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies. The department also carries a wide variety of special diet items. Options from New England include babka from NAVAD Bakers opens in a new taband Francese from Iggy’s Bread opens in a new tab.
Wellness & Beauty department with a wide range of body care, beauty, lifestyle and supplement products. Local from New Hampshire options include sunscreen from Badger Natural Products opens in a new tab.
Opening morning, customers will enjoy coffee from Jim’s Organic Coffee opens in a new taband pastries. The first 300 customers in line will receive a limited-edition Salem tote bag and a Secret Saver coupon featuring savings up to $100 off.
To celebrate the opening, Whole Foods Market will provide a food donation to Merrimack Valley Food Bank opens in a new tab, which makes regular surplus food pickups from local Whole Foods Market stores to help prevent food waste and serve the surrounding community. The organization previously received a refrigerated van through Whole Foods Market’s Nourishing Our Neighborhoods program, which aims to enhance the ability of local food rescue organizations to transport surplus food to areas facing the greatest need. Whole Foods Market will also provide monetary donations to We Care Charity opens in a new tab, Bread of Life Food Pantry opens in a new tab, and Sonshine Soup Kitchen opens in a new tab.
All food at Whole Foods Market must meet the company’s rigorous quality standards opens in a new tab, which prohibit hydrogenated fats, high-fructose corn syrup, and more than 300 flavors, colors, sweeteners, and other ingredients commonly found in food.In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 240 commonly used ingredients, including phthalates, parabens, and microbeads.
Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Additionally, customers can pay in-store with the Whole Foods Market or Amazon app.Grocery Pickup will be available shortly after opening. For more information on in-store benefits for Prime members and payment options, please visit our Amazon & Prime at Whole Foods Market page.
For more information on the new store, please visit the Salem store page. opens in a new tab
About Whole Foods Market
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 550 stores across the U.S., Canada, and the U.K. To learn more about Whole Foods Market, please visit our Newsroom.
