Small-format urban stores continue to engage new customers with high quality, fresh and convenient offerings
NEW YORK (Nov. 12, 2025) – Whole Foods Market will open two more locations of its smaller format store concept, Whole Foods Market Daily Shop. The first location, a 4,841-square-foot store located at 101 Washington Street in Hoboken, New Jersey, will open at 8 a.m. Dec. 18. The Hoboken store will be the first Daily Shop location in New Jersey. The second location, a 7,888-square-foot store located at 774 Grand Street, Brooklyn, N.Y., will open in early 2026. Both locations are designed to bring fresh, high-quality ingredients to customers with a convenience that fits their fast-paced urban lifestyles.
Whole Foods Market has opened four Daily Shop locations since 2024, including three in the New York City area and one in Arlington, Virginia, which opened in October 2025. A nine-month analysis based on internal data showed that 42% of shoppers at the Lenox Hill store – which just celebrated its one year anniversary this past September – between September 2024 and May 2025 were either new or re-engaged Whole Foods Market customers who hadn't shopped at other New York City metro Whole Foods Market locations in the same period the prior year, proving the concept is successful at driving new business to the retailer. Berries, grapes, and avocados are among the top-selling items at all Daily Shop locations so far. Ready-to-eat foods are also a major draw, led by rotisserie chickens.
The two newest stores will feature Whole Foods Market favorites, including an ample selection of fresh, seasonal produce, meat and seafood; prepared foods options, including sandwiches, pre-packed meals and breads; and supplements, as well as a handpicked range of local specialties and 365 by Whole Foods Market brand products.
Features and product assortment at the Brooklyn and Hoboken stores include:
More than 350 local products from 250 Northeast-based suppliers, including New York-based favorites such as whipped cream from Whipnotic, opens in a new tab cookies from Wandel opens in a new tab and labneh from Bezi, opens in a new tab and New Jersey-based favorites like pasta sauce from Hoboken Farms opens in a new tab and quinoa crisps from Undercover Snacks. opens in a new tab
Prepared foods options include hot rotisserie chicken, entree salads, sandwiches and seasonal favorites, including cream of mushroom soup and buffalo chicken flatbreads.
Expansive meat assortment featuring a variety of convenient grab-and-go offerings, including steaks, marinated meats and sausage. Local products include boneless skinless chicken breasts from Bell & Evans opens in a new tab, Organic Chicken Apple Breakfast Sausage from Bilinski opens in a new tab and Lamb Merguez Sausage from Brooklyn Cured opens in a new tab.
Seasonal bakery items from the Whole Foods Market Kitchens brand, including Ginger Spice Pound Cake, Orange Cranberry Doughnut Muffins, North Pole Shortbread Cookies and Brown Butterscotch Pretzel Cookies. Local bakery brands include Junior’s opens in a new tab, Balthazar opens in a new tab, Bread Alone Bakery opens in a new tab and New Yorker Bagels opens in a new tab.
Extensive artisanal cheese selection, featuring holiday specialty cheeses perfect for entertaining and charcuterie, along with a large assortment of specialty products, including pesto from Gotham Greens, opens in a new tab Creme Fraiche from Vermont Creamery opens in a new tab and sliced Bresola from Brooklyn Cured. opens in a new tab
Opening morning at both locations, customers will enjoy samples from local suppliers, and the first 300 customers in line will also receive a limited-edition tote bag.
As part of its ongoing commitment to supporting local communities, Whole Foods Market will make food donations to Table to Table opens in a new tab and City Harvest opens in a new tab, through the company's Nourishing Our Neighborhoods program, which aims to enhance the ability of local food rescue organizations to transport surplus food to areas facing the greatest need. Whole Foods Market will also donate to area organizations in New Jersey, including The Hoboken Shelter opens in a new tab and Hoboken Community Center, opens in a new tab as well as Trinity Human Services opens in a new tab in New York City.
All food at Whole Foods Market must meet the company’s rigorous Quality Standards opens in a new tab, which prohibit hydrogenated fats, high-fructose corn syrup and more than 300 flavors, colors, sweeteners and other ingredients commonly found in food. In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 240 commonly used ingredients, including phthalates, parabens and microbeads.
Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Additionally, customers can pay in-store with their palm using Amazon One or with the Whole Foods Market or Amazon app. For more information on in-store benefits for Prime members and payment options, please visit https://www.wholefoodsmarket.com/amazon opens in a new tab.
For more information on the Hoboken location, visit the Whole Foods Market website here opens in a new tab. More information on the Brooklyn Grand Street location will be available closer to the store’s opening.
About Whole Foods Market
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 545 stores across the U.S., Canada, and the U.K.