Deals & Sales

Santa Cruz

911 Soquel Ave Santa Cruz, California 95062

Phone: (831) 426-9901(831) 426-9901

Hours:

8:00 a.m. - 9:00 p.m. Every Day

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This Week's Exclusive Prime Member Deals

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  • Blue Prime smile logo
    THURSDAYS ONLY!

    Chef's Case Entrées, Sides, Salads and Chef's Plates*

    25% off
    Regular $1-$42.99/lb
    Valid 06/26 – 10/01
  • Blue Prime smile logo

    Ice Cream and Frozen Novelties*

    35% off
    Regular $2.19-$13.99
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    FRIDAYS ONLY!

    Pizza by the Slice*

    2 for $5
    Regular 2 for $7
    Valid 06/26 – 10/01
  • Blue Prime smile logo
    RXBAR

    Bars and Nut Butters*

    40% off
    Regular $1.79-$2.49
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Animal Welfare Rated

    Sirloin Steak*

    $6.99/lb
    Regular $8.99-$9.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    SATURDAYS ONLY!

    Rotisserie Chicken*

    $2 off
    Regular $7.99-$9.99ea
    Valid 06/26 – 10/01
  • Blue Prime smile logo
    SUNDAYS ONLY!

    Sliced In-House Deli Meats and Cheeses*

    20% off
    Regular $7.99-$26.99/lb
    Valid 06/26 – 10/01
  • Blue Prime smile logo

    Organic Red Cherries*

    $3.99/lb
    Regular $6.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    REBBL

    Organic Plant-Based Elixirs and Proteins*

    12 fl oz
    40% off
    Regular $3.99-$4.69
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Honest

    Organic Lemonade*

    32 fl oz
    2 for $3
    Regular $2.69-$2.79
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Dang

    Snacks*

    35% off
    Regular $2.49-$4.29
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    365 Everyday Value

    Trail and Snack Mixes*

    14-32 oz
    35% off
    Regular $6.99-$11.99
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Peet's

    Coffee*

    $7.99 ea
    Regular $9.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Animal Welfare Rated

    Bone-In Pork Loin and Rib Chops*

    $4.49/lb
    Regular $6.99-$8.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Animal Welfare Rated

    Beef Kabobs*

    $6.99/lb
    Regular $10.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo

    Organic Blueberries*

    18-oz pkg
    $4.99 ea
    Regular $6.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo

    Organic Yellow Peaches and Nectarines*

    $2.99/lb
    Regular $3.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Alaffia

    Beauty and Body Care*

    40% off
    Regular $2.39-$24.99
    Valid 07/17 – 07/23
  • Blue Prime smile logo

    Country or Maple Breakfast Sausages*

    $4.99/lb
    Regular $6.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Zespri

    Organic SunGold Kiwis*

    1-lb pkg
    2 for $7
    Regular $4.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Orgain

    Organic Plant Based Protein Powders*

    25.39-32.48 oz
    40% off
    Regular $39.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Nature's Way

    Ultra Pure Omega3 Supplements*

    40% off
    Regular $19.99-$79.99
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Nassau

    Sea Salt Caramels*

    16 oz
    30% off
    Regular $9.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Spence

    Traditional Scottish-Style Smoked Salmon*

    4 oz
    25% off
    Regular $9.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Blue Hill Bay

    Herring Fillets*

    12 oz
    25% off
    Regular $5.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Love the Wild

    Frozen Seafood Entrées*

    5.3 oz
    $4.99 ea
    Regular $6.99 ea
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Sustainable Wild-Caught

    Previously Frozen Pacific Cod Loins*

    $7.99/lb
    Regular $9.99/lb
    Valid 07/17 – 07/23
  • Blue Prime smile logo
    Sustainable Wild-Caught

    White Shell-On Shrimp, 16/20 ct*

    $9.99/lb
    Regular $15.99/lb
    Valid 07/17 – 07/23
Yellow sale logo

This Week's Sales at Santa Cruz

Explore sales by category
  • Yellow sale logo
    Bulletproof

    Supplements*

    15% off
    Regular $12.99-$42.99
    Valid 07/17 – 07/23
  • Yellow sale logo
    Stonyfield Organic

    Yogurt Squeezers, Yobaby Yogurt and Yokids Smoothies*

    $3.29 ea
    Regular $3.99-$4.99
    Valid 07/17 – 07/23
  • Yellow sale logo
    Snack Factory

    Pretzel Crisps*

    7.2 oz
    2 for $6
    Regular $3.19 ea
    Valid 07/17 – 07/23
  • Black Prime smile logo

    Members save an
    extra 10% off
    SALE prices*
    *Excludes alcohol
  • Yellow sale logo
    bare

    Organic Fruit Snacks and Banana Chips*

    2.7–3 oz
    $4.99 ea
    Regular $5.69 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Garden of Life

    MyKind Multivitamins*

    36–216 ct
    15% off
    Regular $12.99-$103.99
    Valid 07/17 – 07/23
  • Yellow sale logo
    Alba Botanica

    Sun Care, Bug Spray and After Care Aloe*

    .15-8 oz
    30% off
    Regular $2.99-$15.99
    Valid 07/17 – 07/23
  • Yellow sale logo
    Cypress Grove

    Humboldt Fog Pepper Remix*

    $22.99/lb
    Regular $26.99/lb
    Valid 07/17 – 07/23
  • Yellow sale logo
    Isigny Ste-Mère

    Petit Bonhomme Brie*

    9.5 oz
    $6.99 ea
    Regular $7.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Cloudveil

    Rosé*

    750 ml
    $11.99 ea
    Regular $12.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Vacanze Italiane

    Prosecco*

    750 ml
    $8.99 ea
    Regular $9.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Villa San Juliette

    Paso Robles Rose*

    750
    $14.99 ea
    Regular $16.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Le Vigne Winery

    Paso Robles Sauvignon Blanc*

    750
    $12.99 ea
    Regular $14.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Lone Madrone

    Points West White Rhone Blend*

    750
    $19.99 ea
    Regular $27.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    McPrice Myers

    Bull By the Horns Cabernet Sauvignon*

    750
    $19.99 ea
    Regular $24.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Chronic Cellars

    Paso Robles Purple Paradise*

    750
    $12.99 ea
    Regular $15.99 ea
    Valid 07/17 – 07/23
  • Yellow sale logo
    Ancient Peaks

    Santa Margarita Ranch Renegade*

    750
    $18.99 ea
    Regular $21.99 ea
    Valid 07/17 – 07/23

Prime members save even more

Special deals, 10% off select sales and more.

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*Disclaimer: THURSDAYS ONLY! Chef's Case Entrées, Sides, Salads and Chef's Plates: Valid 6/26–10/1/19 on Thursdays only. Select U. S. stores only. Check with store for availability. Limit 20 lbs per customer for items by the pound. No rain checks except CT, MI and OH. Ice Cream and Frozen Novelties: Excludes pie crusts, pastries, cakes, pies, whipped toppings, frozen cookie dough, frozen donuts, and self-serve mochi, gelato, ice cream or service counter frozen desserts. FRIDAYS ONLY! Pizza by the Slice: Valid 6/26–10/1/19 on Fridays only. Select U. S. stores only. Check with store for availability. Valid only for purchases of 2 slices or multiples of 2. No rain checks except CT, MI and OH. Animal Welfare Rated Sirloin Steak: Excludes organic, grass-fed and cooked. SATURDAYS ONLY! Rotisserie Chicken: Valid 6/26–10/1/19 on Saturdays only. Select U. S. stores only. Check with store for availability. Offer only applies to whole cooked chickens. Limit 10 units per customer. No rain checks except CT, MI and OH. SUNDAYS ONLY! Sliced In-House Deli Meats and Cheeses: Valid 6/26–10/1/19 on Sundays only. Select U. S. stores only. Check with store for availability. Offer only applies to in-house-sliced deli meats and cheeses, and excludes branded prepackaged deli meats, uncooked sliced meats. Limit 10 lbs per customer. No rain checks except CT, MI and OH. Honest Organic Lemonade: Excludes single serve and teas. Peet's Coffee: Excludes 20-oz bag and ready-to-drink coffee. Animal Welfare Rated Bone-In Pork Loin and Rib Chops: Excludes organic and local. Animal Welfare Rated Beef Kabobs: Excludes cooked. Alaffia Beauty and Body Care: Excludes Good Soap. Includes beauty, body, hair, personal and baby products. Limit 20 units per customer. No rain checks except CT, MI and OH. Country or Maple Breakfast Sausages: Excludes organic and other flavors. Sustainable Wild-Caught Previously Frozen Pacific Cod Loins: Excludes cooked. Sustainable Wild-Caught White Shell-On Shrimp, 16/20 ct: Excludes cooked. Bulletproof Supplements: Excludes packets. Cloudveil Rosé: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Vacanze Italiane Prosecco: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Villa San Juliette Paso Robles Rose: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Le Vigne Winery Paso Robles Sauvignon Blanc: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Lone Madrone Points West White Rhone Blend: Sale prices not legally available in all stores. Must be 21. Drink responsibly. McPrice Myers Bull By the Horns Cabernet Sauvignon: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Chronic Cellars Paso Robles Purple Paradise: Sale prices not legally available in all stores. Must be 21. Drink responsibly. Ancient Peaks Santa Margarita Ranch Renegade: Sale prices not legally available in all stores. Must be 21. Drink responsibly. While supplies last. Some quantity limits apply. Quantities limited. No rain checks except in CT, MI and OH.