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We are taking extended measures to ensure the safety and wellness of our team members and communities at this time. Learn more.

Santa Cruz

Guests 60+, at high risk or with disabilities can shop in-store from 7 – 8 am on Fridays. Face coverings are required while shopping.
Closed:
Opens 8 am today

911 Soquel AveSanta Cruz, CA 95062

Deals and Sales

Blue Prime member deals logo

This week's featured deals for Prime members

See how to save
  • Prime deal item

    All Frozen Pizza*

    Prime50% off
    Regular $2.99-$13.99
    Valid 10/21 – 10/27
  • Prime deal item
    Sustainable Wild-Caught

    Previously Frozen Chilean Sea Bass Fillets*

    Prime30% off
    Regular $29.99/lb
    Valid 10/21 – 10/27
  • Prime deal item
    Animal Welfare Certified

    Air-Chilled Boneless Skinless Chicken Breast*

    Prime$3.99/lb
    Regular $5.99/lb
    Valid 10/21 – 10/27
  • Prime deal item

    All Packaged Tea*

    Prime35% off
    Regular $1.59-$90.00
    Valid 10/21 – 10/27
Yellow sale logo

This week's sales at Santa Cruz

  • Store sale item
    Animal Welfare Certified

    Beef Top Sirloin Steaks*

    Sale$7.99/lb
    Regular $9.99/lb
    Valid 10/21 – 10/27
  • Store sale item

    Asparagus*

    Sale$2.99/lb
    Regular $3.49/lb
    Valid 10/21 – 10/27
  • Store sale item
    Organic

    Whole Trade Red, Yellow and Orange Bell Peppers*

    Sale$2.99/lb
    Regular $3.99/lb
    Valid 10/21 – 10/27
  • Store sale item
    Organic

    Raspberries*

    6 oz
    Sale2 for $6
    Regular $4.49 ea
    Valid 10/21 – 10/27

*Disclaimer: All Frozen Pizza: Excludes pizza and dough from Prepared Foods department, shelf-stable pizza items and refrigerated doughs. Limit 30 units per customer. Prime members only. Sustainable Wild-Caught Previously Frozen Chilean Sea Bass Fillets: Excludes cooked. Limit 10 lbs per customer. Prime members only. Animal Welfare Certified Air-Chilled Boneless Skinless Chicken Breast: Excludes 365 Everyday Value, cooked, and organic. Limit 10 lbs per customer. Prime members only. All Packaged Tea: Limit 20 units per customer. Prime members only. Animal Welfare Certified Beef Top Sirloin Steaks: Excludes grass-fed, cooked and organic. Asparagus: Excludes organic. While supplies last. Some quantity limits apply. Quantities limited. No rain checks except where required by law.

Explore Deals and Sales by Category

Eateries and Bars

Image for Santa Cruz Sandwich

Santa Cruz Sandwich

Sandwiches made to order, whether you choose our signature combinations or invent your own.
Closed:Opens 9 am today
Image for Taqueria

Taqueria

Bold Mexican flavors and high-quality ingredients, from tacos to burritos and more.
Closed
Image for WFM Coffee Bar

WFM Coffee Bar

A full service coffee shop, brewing a variety of roasts and creating drinks made to order.
Closed:Opens 8 am today

Store Amenities

Grocery Pickup

Order on Amazon.com for store pickup. We’ll bring it right to your car. Prime members only.

Custom Cakes

Because beautiful, delicious cake gets talked about.

Beer, Wine & Spirits

Tend at the best full bar — yours.

Amazon Returns

Return eligible Amazon orders for free, no box or label needed.

Amazon Hub – Locker

Pick up your Amazon order from one of our Amazon Lockers. Grab some groceries, too.

Custom Floral Arrangements

We'll take your ideas to beautiful. You take them home to share.

Kombucha on Tap

Bottle it fresh for more effervescence and super fresh flavor.

Squeeze-Your-Own Orange Juice Machine

Hold a bottle. Make some juice.

A Whole Foods event in-progress

Events at Santa Cruz

Demos, happy hours and more: There's always something new happening at your store.

See all events
A Whole Foods employee baking bread

Careers at Whole Foods Market

We're always looking to grow our family of passionate team members -- check out the latest openings in our stores.

See open positions

Get to know your store.

Store Team Leader — Seth Wyland

Stop by to find expert team members ready to help you pick the best produce, local products from makers near you and, oh yeah, all the groceries you know and love, from organic fruits and vegetables to sustainable seafood. There's so much more in-store. See you soon.