Whole Story

The Official Whole Foods Market® Blog

Bringing Healthier Prepared Foods to Market

We are frequently asked how recipes for the housemade soups, salads, entrées and sides we serve in our stores are developed. Many of our team members have a passion for cooking and developing recipes. And with nearly 400 stores, that’s a lot of creative cooks in the kitchen!

In the case of our new Health Starts Here® Spicy Thai Flatbread*, it all started with a company-wide contest. The goal was to create a signature Health Starts Here pizza recipe with an emphasis on flavor, quality and health. We had more than 100 entries and went through a long (and delicious!) screening process with multiple tastings and tasters.  

*The new Health Starts Here Spicy Thai Flatbread available in all US stores and select Canadian stores. Price varies by location.

And the winner is…

You! Thanks to Tom Noble of our Chandler, Arizona store and his winning recipe for Health Starts Here Spicy Thai Flatbread, you have a new delectable, healthy, fast meal solution.

Choose boneless skinless chicken breast or the vegan version with sliced shiitake mushrooms, and enjoy a crispy crust of whole wheat lavash and toppings like our tasty Health Starts Here® Peanut Sauce, vegan kimchi, red onion, jalapeño, shredded cabbage, plus a garnish of peanuts and cilantro.

Oh, and did I mention that it’s a Health Starts Here food? Sounds like a winner, doesn’t it?

Health Starts Here®

With our Health Starts Here program, we've done all the homework on choosing the healthiest foods, so you don't have to. These foods follow our Four Pillars of Healthy Eating meaning:

  • They’re made using whole foods.
  • They’re plant-strong™.
  • They only contain healthy fats. No extracted oils or processed fats!
  • They’re nutrient dense.

In addition to Spicy Thai Flatbread, look for more Health Starts Here-labeled prepared foods in the self- and full-serve cases, as well as our salad and hot bars. Fresh, fast and healthy, these are the foods you want within the time frame you have!

Have you tried our Spicy Thai Flatbread yet or have you discovered a favorite Health Starts Here offering in our prepared foods department? Tell me about it.